Fujian Shoe Enterprises Visit Italy To Attend The International Shoe Exhibition

It is understood that Italy international shoes exhibition two years a year, has held 72 sessions.

After more than 30 years of development, the exhibition is one of the most influential international shoe exhibitions in Europe. Its exhibition area is more than 50 thousand square meters. Nearly 1000 exhibitors from more than 30 countries have exhibited their latest products, of which more than 60% come from outside Italy.

In recent years, more and more Chinese footwear manufacturers and trading companies have taken part in the exhibition, which has achieved good results. The main exhibits include women's shoes, men's shoes, children's shoes, leather shoes, sports shoes, mountaineering shoes, indoor shoes, beach shoes, slippers, leather products, etc.

The above official told reporters that this year's shoe show attracted 1157 exhibitors from around the world, including 759 non Italy enterprises.

In addition, more buyers came to this exhibition, mainly because the inventory of wholesalers decreased significantly after the Christmas holidays in Europe, and they needed to be stocked up.

During the exhibition, exhibitors also went to the footwear market in Milan to conduct field trips to learn about the trend of local shoes, especially the latest styles of shoes, which has a good reference for shoe manufacturers in R & D.

"The footwear market in Europe has always been the most concerned market area for Chinese shoe enterprises. Because of its huge consumption potential, shoes enterprises can get a higher market share and considerable profits.

In addition, because Chinese shoe enterprises rely on cheap labor and abundant resources advantages, they have superior price competitiveness, so they are also popular in the local market.

In today's economic globalization, competition among industries is becoming more and more intense, and shoes industry is no exception.

The rapid rise of Chinese shoes in the European market has caused a certain impact on the host country's shoe enterprises. Therefore, enterprises in some countries use anti-dumping measures to curb the rapid development of Chinese shoe enterprises, and try to squeeze Chinese shoe companies out of their domestic market.

Nowadays, abuses of trade protectionism are everywhere in Europe. In the face of the increasing pressure of international trade protection, Chinese shoe enterprises are caught in a dilemma.

But even so, shoe companies still can't give up this "delicious market cake" and are trying every means to break it.

The person in charge said.

He said that after the United States, the euro zone's unemployment rate has reached an all-time high recently.

Faced with this situation, Karel Degut, the new EU Trade Commissioner's only candidate, said at the recent European Parliament hearings that "the EU's anti-dumping policy in the next five years is not more tolerant, but on the contrary."

He believes that "the low valuation of the renminbi is a major problem". It will directly link the EU's unemployment problem with China's exports and hesitate to turn protectionist sticks to China.

It is not hard to see that the EU has regarded China as a scapegoat for the high unemployment rate in the region, and a new round of trade protectionism against China is brewing.

"Under the influence of the financial crisis, the development of Chinese export enterprises has been rather bumpy in recent years, and the aggravation of trade frictions will make them worse. Especially for the footwear industry, the trade protection measures such as circular anti-dumping and so on, make Chinese export shoe enterprises struggling.

On the one hand, it is a vast international market. On the other hand, it is for no reason to prosecute and accuse. In addition to actively joining the group, the dilemma shoe export enterprises should learn to recute the pain and take actions to make up for their shortcomings.

Because only with a strong strength based on the market will not be subjected to unfair treatment and oppression.

He said.

　　最后，他表示，此次福建鞋企群赴意大利參展，就是想借助展會(huì)的影響力開拓歐洲市場(chǎng)。“福建鞋企想要進(jìn)一步鞏固在市場(chǎng)中的地位，必須建立起強(qiáng)勢(shì)的自主品牌，依靠品牌力量重塑中國鞋的形象，擺脫以價(jià)格為優(yōu)勢(shì)的競(jìng)爭手段。當(dāng)然，福建鞋企除了應(yīng)該提升品牌附加值及產(chǎn)品質(zhì)量之外，還應(yīng)實(shí)施市場(chǎng)多元化策略，尋找除了歐美之外的其他較容易進(jìn)入的市場(chǎng)。因?yàn)檫@不僅對(duì)維持歐美市場(chǎng)份額會(huì)有促進(jìn)作用，也有利于企業(yè)全面進(jìn)入國際市場(chǎng)。”他說。