Major Brands Compete To Enter Children'S Wear Market.

The children's wear market has begun to enter the market segmentation stage, and the huge market space for children to wear into children's clothing industry may continue to appear and develop for some time.

　　各路資本涌入童裝業(yè)

Since the financial crisis, China's sporting goods market is now in the first stage of "ocean retreat and privatization".

Adidas and Nike were repeatedly abandoned by agents, and they were struggling to digest large quantities of inventory.

On the occasion of the attire of adult clothing, Adidas and Nike children's wear market has a unique landscape.

Relevant data show that in 2009, Adidas and Nike children's wear market performance was strong, sales performance was better than many professional children's wear brands.

To this end, in 2009, Nike cut down the adult production line and the new children's wear production line, and launched a new series of children's clothing 1.3 meters below children.

When international sports brands seize the Chinese sportswear market, the domestic sports giants are also launching their children's clothing through various channels.

Recently, Lining was formally signed with Parker lane to jointly launch the brand LiningKids of Lining's children's clothing. The product will be listed in 2010. Anta will launch the brand of Anta KIDS (children), the new product will be officially launched and sold in the first quarter of this year; 361 degrees will put some of the money into the market to start the children's clothing business; XTEP, as early as 2006, signed a cooperation agreement with the US Disneyland, and entered the children's footwear market with the help of Disney curve. XTEP has now opened hundreds of Disney children's stores in China.

At present, not only foreign adult brands have launched children's wear brands into China's children's wear market, but also some domestic adult wear brands and foreign trade enterprises have entered the domestic market with the brand children's clothing business.

The huge cake in the children's wear industry has even attracted the entry of other industries.

Recently, Haier group and Xiamen Huarong group jointly announced the launch of more than 3000 Haier brothers children's products stores in the whole country in March 2010.

All kinds of capital have entered children's clothing industry. What attracted them to enter?