New Development Of China'S Children'S Shoes Market

Entering the 2010, the market of children's shoes has entered a mature stage. The competition is becoming more and more intense, and the function of products is homogenization. More and more brands are eating children's shoes.

In children's consumer goods, there are such brands. They are originally animated images in fairy tales or cartoons. Because of their own image charm and cultural heritage, they are gradually popularized, forming a unique concept, extending to other fields, such as POOVE, ABC, friends, dogs, and cages.

The names of each and every one of them shines brighten up the huge children's shoes market.

In the field of children's shoes, how did they play their unique trick?

According to the data, the sales volume of children's consumer goods has increased year by year, and has maintained an annual rate of 8% per year in the past 2 years.

The increase of the consumption demand for children's supplies has also made the industry of child shoes develop rapidly in recent years.

It is predicted that in the coming years, with the increase of the number of births per year and the quickening pace of social and economic development in China, the market of children's shoes will further enter a new round of development.

Expanding consumer groups and winning product quality

According to statistics from relevant departments, in the next few years, China will enter third fertility peak periods (the first time in 50s, second in early 80s), and the number of newborn births will peak in 2010. If we plan to pfer to the urban areas every year, 25% of the 10 million rural population will be children. It is estimated that the potential consumption demand of the population will increase by 2 million 500 thousand per year.

The rate of increase in births is analogous to the yearly increase in the number of children in the country. China will form a huge consumer market for children.

At the same time, by 2020, I will basically realize the four modernizations, and the overall living standard and quality of life will be improved, and their consumption ability will also be improved.

When the income reaches a certain level, the demand for children's consumer goods will also tend to be high consumption. In the next few years, with the gradual increase of their purchasing power and the birth of the new consumer group, the children's clothing market will be pushed into a new round of development.

Children's growing consumer groups have made shoe enterprises find more business opportunities.

And parents are paying more attention to high-end products, and are eager to get high-quality, safe and safe products.

As we all know, children's products are usually designed with novel style and bright colors, which can show children's lively and lovely character.

But the formaldehyde contained in the shoe making process is harmful to the human body. The formaldehyde in children's shoes mainly comes from brightly colored dyestuffs, auxiliaries and adhesives used in children's shoes. Therefore, bright colors and printed children's shoes are generally high in formaldehyde content, and shoe companies can only keep the leading technology in order to provide continuous support for quality assurance.

Therefore, the quality of products affects the survival of enterprises. How to turn out the satisfactory answer is a major topic for shoe companies.

Speed up development and restructure sales channels

It is understood that the present pattern of children's shoes in China shows the trend of department store operation, brand monopoly shop and wholesale business interlacing.

Among them, in the construction of department stores, we should expand the management area and category to enhance brand influence and market share.

In the construction of brand stores, the 0~16 year old infants and young people are targeted customers, decorated with one-stop shopping environment, so that customers can enjoy personalized shopping at ease, but also get information and guidance on scientific child care.

In the wholesale sales and construction of distributors, it is mainly to extend, and gradually join forces with the business elite with a high reputation. The general agent system will be adopted to promote sales mode, combined with terminal retail to promote wholesale sales channels.

In this way, multi-channel implementation can always control consumers' high enthusiasm for their products.

At present, many products and even branded products are tempting customers by pyramid schemes in order to compete for the market.

Such products do get the market in the short term, but in the long run, users will be spurned and brand loyalty is impossible.

As a part of marketing strategy, sales channels should not only make hard efforts in products, but also pay great attention to the promotion of multi-channel implementation, so as to completely conquer the market.

Throughout the children's shoes industry, how can we strengthen the brand and win the market in the new round of competition?

Many years of market development also fully confirm this point. Strong brands can win the trust of parents, and shoe companies can only win the competition by building strong brands.

As long as we have a precise positioning of the brand, pay attention to upgrading products and services, and integrate new technologies into product blood, we can keep leading and keep going farther and farther.

(please indicate the source of China shoes net)