2010 China Fashion Forum Yu Dan On The Development Potential Of Garment Industry

The second point is, from their own point of view, they have reported to you the latest international development trends and industry evaluation rules. It can be said that just as China's reform and opening up has taken the road, if our first thirty years provide a speed, then thirty years later, we should set up an order. If we provide the figure growth in the first thirty years, then we may have a sustainable development in the next thirty years, so the rules and trends provided by two international personalities should be the promotion of industry standard for us.

For example, how to evaluate an enterprise?

We can see that from an enterprise's process, its products and services, and its presentation of its own performance, we can make an evaluation of these three aspects. Let's think about it. There are many garment industries that lack this internal process, especially from its internal products, what does it show by product theory?

This is our expansion space, so I think this is the second value, providing us with the trend and industry evaluation criteria.

The standard is the rich case, and the two speakers have presented us with many rich and brilliant cases in their international perspective. Each case carries an innovative way. We can see that some of these cases may have broken the concept of our original clothing industry. He takes social responsibility as his foothold. He can take the concept of environmental protection and earn no money as his recognition system. This is what we call the so-called brand added value, and some of them sell the consumer's multiple sensory experience with the selling point of the shop. This way of thinking is refreshing for us, because he provides a variety of perspectives, so the case is more direct for us. Third

Lastly, I feel that in the process of the summary of the two speakers, what is innovation?

I think there is no competition, innovation has rules, true innovation means innovation under rules, it must not be a disorderly industry leader, take a picture of a kind of instantaneous fracture that the brain imagines.

What is effective innovation?

We have just seen the criteria for evaluating innovation, such as its operability, its commercial value and its attractive enough. That is to say, when I just heard two international personalities provide experience, I have been thinking that we should provide templates for our Chinese garment industry. We introduce our own clothing system according to the four aspects and introduce our own business management. I believe this is valuable for everyone.

Just now, as the chairman of this unit, I would like to sum up my experience of the report I have just heard to share with you.

Now I would like to make my own keynote speech about the establishment of our Chinese brand.

I would like to say that in 2010, at a grand gathering like ours, what exactly does the clothing brand mean?

That is to say, why should our customers consume clothes today?

I think the function of clothing today is that people recognize themselves in clothing. Clothing is actually a way of life. Clothing is a way to identify itself. People do not choose clothes in the market, but they complete self recognition in clothing.

今天這個時代，機遇越來越多，壓力越來越大，人心對于自我的確認越來越迷糊，按照中國古人來講40歲應該是不惑之年，但是那是在一個小農經濟農業文明的時代，40歲的人看到自己的土地甚至快看到自己的孫子了，有生之年看得到勁頭而今天我們消費服裝的力量，比如說40歲，50歲，60歲這樣一個強有力的消費層卻是一個大獲之年，因為二十歲，30歲連迷惑的資格都沒有，大家迷惑總歸有點空閑的時間、金錢能夠去看一看身邊人的反差才會陷入迷惑，其實現在人的迷惑不簡單在于我是選什么地方買房子，選什么樣的更好的職業跳槽，選擇孩子要上學的專業，不僅僅在這些大的方面，在日常的衣食住行中，每天完成自我確認的其實就是衣食住行。

We are in the simplest way to complete the confirmation of human self.

For example, do you choose to be a vegetarian to participate in an environmental protection, or do you choose a low-carbon lifestyle to create a healthy lifestyle in your own potential space?

What kind of clothes do you choose as your silent card?

When a person meets, he can play a card to see his title, but a style of clothing, its style and inner quality is a silent business card. A person is gorgeous, luxurious, high-profile, or a simple, simple and low-key. First you look at the details of its clothing. A person is advocating environmental protection or advocating this kind of artificial modern. What kind of material does he prefer, and what kind of style he likes, in fact, clothing is the best card to identify a person, that is, when people are in contact with people, clothing is a social way.

The best clothing must be carried with personal brand. The best meeting is a tacit understanding between a person and a brand with a style.

That is to say, what is the best clothing?

It's not the kind of shopping in the mall that's the most expensive, the most dazzling, or the most dazzling. It's not. The best clothing is that when you see someone in a crowd, you know you can be a lifelong friend. If you look at the style of a clothing store in a large boutique, it will extend the concept of your mind. It is a concept you never imagined. But when you know the process, everyone will bring your clothes home.

I have been thinking that our home decoration style and home furnishing have always been what we want.

Do we wear our own clothes?

We have chosen multiple faults which are easy to produce value. We have noticed that some people think that what he advertised on some occasions is a simple concept of natural value, which may be advocated by others on other occasions.

Our media has been a value fault, our business has been hesitant, for example, the clothing industry is very good at the annual theme list, but it is a very advanced topic that you will find a series of conflicts that you will find from a business to a person to continue to progress, not to do anything, to insist on the stability of your character and the diversity of the ways of presentation.

When a person can present a firm value in such a continuous way, this value has become the belief of life. If an enterprise shows the same style and idea in its different fashion shows, such a common goal will be a true symbol of an enterprise's maturity.

In today's business Kingdom, we need the stability of the brand, and also need the vitality of the brand along with the trend of the frontier, but we must carry the values.

It points to the sphere of consumption and provides the greatest freedom and extension to these people. What is good clothing? In fact, the ultimate value of human beings in this world is nothing more than human dignity and freedom. A good clothing is able to make people feel its dignity and freedom. The dignity is that he does not suffer from the clothes. He does not have to wait on the clothes himself. For example, this fabric is very easy to wrinkle. This garment is too tight. This clothing gives you a lot of restrictions. These things will make you feel that you are waiting for the costumes, and you shine on people with a false real face. This is against humanity and can not satisfy our dignity. So I say every consumer is bringing his clothes home, every business.

On the other hand, people need the greatest freedom. Clothing is an extension of freedom. When you enter a garment, you can complete the pformation of a role. You can not decide the length of your life, but you can decide the width of your life. Where is our width?

The width is how many different roles you can play in the limited time. The role is not a historical development, but sometimes a consensus.

I don't know if I have seen the Hollywood movie which was very popular about five or six years ago. It's called Mr. and Mrs. Smith. Smith and her husband are a spy killer. Do you remember Mrs. Smith, what is the highlight of it?

In the morning, you can wear such an elegant household dress, and prepare breakfast for her husband in the morning light with an extremely warm gesture. As the morning sun gives people a special feeling of comfort and warmth, although their cupboards are full of weapons, when her husband goes out to the afternoon, you feel that she has changed into a professional dress to go out. This is her career. Although her career is a serial killer, she has completed her professional identity in her professional attire.

Next afternoon, she may see that she changed into clothes of the field army of the off-road field to fight the army, and at night she wore champagne in the elegant long distance skirt and forgot to return at the dinner party. You think there are several possibilities in a person's life. Maybe you have already done a lot of crossing several times a day.

Life is a kind of borrowed streamer. After all, life is to be crossed. Living a life is also a way to live.

I remember when I was little when I was in school, the teacher taught us the best life was decades of work as a model worker. But what are we going to come to this world today?

It is to live as many decades as possible, and clothing will help.

Because it allows you to identify a character, so you will see a person with quality. He may hang many kinds of clothes in his office. Besides his formal dress, there may be a tennis suit or golf suit, because he can play basketball and have different shoes because he can take time off. When he is in office, when he is at leisure, he completes the role in an instant.

So why do I say that people meet themselves through clothing, because you will know your confidence in the confirmation of clothing?

Where is your vitality?

I think this is the promise that we should make to the Chinese people this year, because we have gone through a simple demand for the practical functions of clothing, such as cold or beautiful. Today, clothing is becoming more and more stylized. Clothing enterprises are more and more advocating innovation, but they should be orderly, adhere to the inherent quality, and take people as the center. This kind of people-oriented let us truly enter the marketing era, marketing and marketing is only one word difference, but it is the two way of production.

Promotion is a kind of selling based on fixed assets, which is not to rush to the market, not to rush to demand, to do it first, to say it again.

But what is marketing?

Marketing is to sell products. We first know where the people are locked. We know where the market potential is. We know the trend of the future. We know how to proceed step by step. We take the phased brand plan to complete the order of production. This is a modern rational and sustainable fashion.

From the big supermarket mode to the franchised store, the so-called winner today is not a simple quantity of food, but a recognition of a logo, because the brand concept of clothing itself is a brand. The branded enterprise can make a brand name product, identify the circle on the brand, and let the consumers know themselves on the brand. The best clothing is not to let a person turn into someone else. Many people say that you look at me as a makeup. I look like a star. So I want to say that when Chinese clothing comes to today, how do we recognize the brand?

If you can be confident after wearing a suit, if you wear this dress really smart, then the clothing will become part of the human body. It is free and extends to the inner confidence of the people. This is a deep respect for the heart.

What is real culture?

I think there is a deficiency in our cultural concept. We think too high and do too hard. Our ideas are too complicated. We need to talk a lot about it.

I heard just now that two international personalities gave us experience to talk about the first point of innovation.

It is operable and operable determines whether it can achieve commercial value. When commercial value is presented again, it decides whether it can attract the masses. But if we have a spokesman or board chairman at a press conference, we can never stop using PPT to demonstrate what the concept of my clothing carries. Then he must have failed. The simple concept of style is easy to see.

So Americans in communication studies have said a very simple propagation rule, called KISS principle, is the prefix of four words, keep stupid is that you maintain a style of pmission, the most flatten, even a little silly and stupid appearance, this is the most intelligent dissemination, because by a glance, clothing store is people to consume, you can feel comfortable and comfortable, but no one goes to get diploma culture, no one enters a clothing store first to pick up a business card, what do you inherit for this nation, who do you want to prove yourself?

No consumer has this obligation, what is the greatest respect for consumers?

It is the simplest way to identify you. This kind of simplicity includes time, including understanding, including the friendliness of your shop. I studied the media on the Internet. There is a word in our media called "user friendliness". After a click of the network, you must see that it can be used. A good store must also be friendly and not open to thousands of miles away, but this does not mean quality degradation, and what is good quality.

Lao Tzu said four words, called light but not brilliant. I think this quality is very good, just because it has light and does not shine is it is not dazzling, that is to say, I understand it as a kind of modern material that kind of matte light. After polishing, it is a kind of luster with rhyme, always in, not light, not glittering to that extent.

For consumers, I think the best quality is the four words, which are always bright, but not brilliant, but they will not be dazzling to be despised, because consumers are allowed to come in and buy in. This is the three concentric circles that we have given in the study of brand learning. The core of the group is the core group. The group of people has locked the consumption, and then expand the circle to a loose crowd. If you enter your shop, you will become your consumers, potential consumers, the most marginal consumers, and people who have heard of this brand on the word of mouth. How do we lock these three concentric circles? So I think the brand of China is just on the road. Clothes are meant to be served by people. We will not dress up in a fashion market as an international top class gathering. It is a Oscar awards evening.

Actually, we have been holding the clothing forum. Now we have witnessed the development of the whole China, the development of the market, the development of the brand concept, and the tacit agreement between people and clothing. I believe that people in this world, he loves art and music, likes reading a book, especially in love with some kind of scenery, or can relate to a person's heart and soul. This is a kind of fate. I also believe that a person with relatively clear self-consciousness has a deep fate with some kind of clothes.

His search for the world is to bring everything that can enrich and extend his life back to his own life, from clothing, food and furniture to books, to music. He takes all this back to himself, because of all this, he is stronger and more self possessed and has the future.

So I say that people are learning to identify themselves in clothing. Clothing is also shaping the brand in the crowd. Clothing and brand complement each other. We are going to maintain this continuous development. Maybe our future will usher in a kind of self adherence to quality, so I think we are on this road, and wish the Chinese clothing industry better and better. Thank you!