Children'S Clothing Market Potential Is Big, The Threshold Is Low, Each Big Brand Enters In Abundance.

2, adult clothing entering the children's clothing industry has a relatively strong financial strength. Because of its mature experience and ideas of adult fashion design, it can be easier to find children's design talents, and the design of children's wear is lower than that of adult clothing.

3, the adult clothing channel is more mature.

The adult clothing enterprises in Fujian will regard the number of shops as the main indicators of development, and often see them publishing news, breaking through thousands of stores in mainland China and so on.

These adult brand channels have many resources and children's clothing can be shared, such as shopping malls resources, commodity knowledge, promotion means, target groups (children's clothing consumers are adults).

　　二、童裝行業(yè)特點(diǎn)　

1, no leading brands, and no listed companies.

Although it is known as the last piece of cake in the clothing industry, every enterprise does not have much cake, and the largest sales of Barbara's children's clothing may exceed 2 billion yuan in 09 years.

China's children's wear market has more than 1000 brands, about 200 of the scale, and often appear and disappear in the market.

It seems that the children's clothing industry has the northern brand and the southern brand can not pass the Yangtze River.

2, children's clothing is different from adult clothing.

When parents buy clothes for children, they first consider the fabric, which can not cause damage to their children's skin. Secondly, safety, zippers, buttons and so on can't cause harm to children.

If you are a bit older, you will consider workmanship, style, price, brand and so on.

3, children's wear brands are divided into several categories.

International Sports children's wear brand, Nike kids, Adidas kids outside; domestic adult brand development, Anta kids, LiNing kids, seven wolf wolf children's clothing, Barbara; a certain scale, there are parkland, water boy, Babu beans, Mickey, good children, and baby rooms, etc. cartoon brand children's wear, old Disney, lion king, the more fire like the rainbow cat, blue rabbit, seven heroes, happy and so on; there are garden babies, Transformers, Popeye and so on.

There are also some European children's wear brands that are starting to enter the Chinese market. These children's clothes are about sale. They represent British brands such as Mothercare, h&m children's wear and ZARA children's wear.

4, children's clothing market consumer groups change.

After 70, parents gradually pferred to the teenage clothing market, and the number of post-80s parents became more and more. Their buying habits were different from those of their parents after 70.

The family structure of the 214 family is very special in China. There are many adults buying clothes for children as gifts on their birthday or holidays.

5, the impact of the financial crisis on children's clothing industry.

Before and after the financial crisis, there are many enterprises that have developed foreign children's clothing market to start the domestic market; and some customers who do foreign children's products market have begun to turn their focus back home.

On the one hand, children's clothing market entry threshold is low, on the other hand, it also shows that it is immature, immature leads to death or huge potential.

　　三、成人擠小孩的結(jié)果

Children's clothing market now that so many adults squeeze children, it will inevitably push children down, or adults and adults crowded; tumble on the ground into a concussion or scratched, and some left fatal internal injuries.

Adult clothing enterprises entering the children's wear industry will aggravate the competition of children's wear industry and accelerate the survival of the fittest.

There is not much time left for leading brands, competitive brands, following brands and bottom brands.