Xu Jinglei: Success Lies In Daring To Do.

A promotion of Du Lala will create the greatest commercial success for Xu Jinglei since he picked up the director.

Where is the secret?

The movie has not yet been released, and Du Lala's promotion has recovered over 2/3's cost through various business cooperation.

After 4 years, Xu Jinglei declared himself as a director to return to the big screen in this way.

As an actress who once described Zhang Ziyi, Xun Zhou and Zhao Wei as "four little flowers", Xu Jinglei is not like the other 3 flower stars.

Looking at Xu Jinglei's experience in the past 10 years, she can say that she is somewhat "not doing her job".

When the other 3 little Hua Dan were competing with each other in the tide of commercial movie, Xu Jinglei was making an effort to deal with Han Han in his own "independent movie", on his blog, and even how many "finished things" in the population.

Even her father, who had always supported her, could not read Xu Jinglei and said, "why not make a good play?"

In fact, since 2007, Xu Jinglei has only played a film every year, and she spent most of her time in her own electronic magazine "Kai La".

But getting away from the big screen has not reduced Xu Jinglei's influence on his followers.

On the contrary, Xu Jinglei has a large number of fans in the business world, especially in the Internet industry.

The commercial success of Du Lala's promotion has made great contributions to Xu Jinglei in the business world.

As the "talented woman" in the performing arts circle and the founder of "blog Queen" and "Kai La" in the Internet 2 era, Xu Jinglei is never afraid of entering any new field. And she believes that it is her every adventure that makes Xu Jinglei today.

Du Lala experiment

When Zhang Yibai found Xu Jinglei in the script of Du Lala's promotion, he was ready to be kicked out of the door by Lao Xu.

From the earliest collaboration with Xu Jinglei in "going to love in the end", Zhang Yibai knew that Xu Jinglei had an inexplicable bias towards literary films.

This preference is not only reflected in Xu Jinglei's taste and taste, but since she directed "me and Dad", it has been permeated in 3 films directed by Xu Jinglei.

Now, Zhang Yibai wants to invite Xu Jinglei to be the director of Du Lala's promotion. This is the first film in the workplace in China, and it is a pure commercial film.

But Xu Jinglei's reaction surprised Zhang Yibai.

After reading the script of Du Lala's promotion, Xu Jinglei told Zhang Yibai that this is a movie she wants to see and want to make.

After knowing Xu Jinglei for so many years, Zhang Yibai felt that Xu Jinglei had changed.

"Lao Xu has worked very hard in recent years, and now she wants to see some relaxed and happy movies."

Zhang Yibai understood Xu Jinglei like this.

Entrepreneurial experience let Xu Jinglei discover that in addition to being "art", films actually have the function of entertainment.

But in the completely unfamiliar business world, the experience of rolling and rolling is not just Xu Jinglei's view of film. She even tried to change the domestic movie industry with the rules of the commercial world.

The first investors of Du Lala's promotion were Xu Jinglei and Zhang Yibai, although Xu Jinglei's 3 films were all invested by himself, but they were all small budget movies. Now Xu Jinglei wants to make Du Lala's promotion a fashion blockbuster. "This is not a few million investment."

In order to "finance", Xu Jinglei and Zhang Yibai, like startups, began looking for investors for Du Lala's promotion.

In order to add value to Du Lala's promotion, Xu Jinglei and Zhang Yibai did a lot of marketing.

First of all, Xu Jinglei and Zhang Yibai invited the 13 human resources directors and executives of the world's top 500 enterprises as the honorary editors of Du Lala's promotion.

After that, Xu Jinglei invited Patricia, the stylist of sex and the city.

Field joined Du Lala's promotion, and another round of marketing in fashion circles.