The First Brand Shoes Specially Purchased Online, Hong Kong And Macao Can Be Ordered Directly.

　　內地首家B2C(Business To Consumer ，即電子商務模式)品牌鞋專購平臺封面網日前正式上線。據稱，該平臺致力于打造B2C品牌鞋網上專購平臺，引入鞋業物聯網概念打造未來鞋店，提出在該平臺上顧客無需擔心質量、支付、安全、配送、售后等等一系列問題，只需將精力集中放在選擇購買上。 

According to the introduction, the cover net is a shoe buying website, but it is different from the ordinary online shopping shop.

The platform puts forward "only selling good shoes to those who wear good shoes", so that buyers can enjoy both the convenience of online shopping and the consumption experience of physical stores.

Through this platform, consumers can buy brand-name products that can be seen in most special stores on the cover net.

At the same time, shopping on the platform is free of delivery fees, cash on delivery and regular invoices are promised for 36 days.

At present, there are more than 30 shoe brands on the platform.

The platform has been trial run before formally launched, and there are about 200 orders per day.

In terms of sales mode, the platform is different from the general B2C sales mode. It is committed to building a high-quality professional network sales platform belonging to footwear products - the shoe industry Internet of things, seamlessly linking online and offline shoe stores, and combining Internet sales, DM catalog sales, physical shop sales, sales of exclusive stores and shopping malls, and establishing a three-dimensional marketing network between online and offline.

The platform also introduces shopping guide marketing to increase the combination of shoe brand entity stores and network sales, and provide consumers with more cost-effective brand shoes.

It is understood that the cover network has planned to establish chain experience stores in Guangzhou, Shanghai, Chengdu, Harbin, Beijing, Shenyang, Hangzhou and other places, forming a precise docking between online and offline, and guiding more traditional consumers to choose the e-business platform of the cover network to better serve brand shoe stores and consumers.

At the same time, the platform will also set up logistics distribution centers in key cities, and cooperate with the ground brand terminal experience stores, while meeting the needs of consumers on line and offline, so that orders from all parts of the world, including Hong Kong, Macao and Taiwan, can be realtime pferred and pported in seven logistics centers.

At present, the logistics and distribution center of Harbin and Hangzhou has been completed.