Men'S Underwear Market Is Promising, Attracting Eight Customers.

The development of the underwear industry, from simple close fitting clothing to the popularity of underwear wear, has attracted the attention and attention of the fashion and comfort of underwear, and the trend of differentiation and individuation is also giving birth to new categories of underwear.

The concept of men's underwear has been put forward for several years. After years of polishing and polishing, it has accumulated a lot in fashion industry.

As the representative brand, Verpeter put forward the idea of "MENTOOCAN (man can also)" to create fashionable underwear for men.

　　奇想引來八方客

After the opening of the men's underwear shop, the age span of the guests is larger than originally expected. The fashionable young men are the main consumers, but many forty or fifty year old men are regular customers. What is more interesting is that although men's underwear stores, the women who buy things account for 30% of the total customers.

In fact, at this time, he started to do well at the beginning of the shop. Most of the men did not take care of themselves. They bought clothes for their wives. So the shop launched a "Ladies shopping twenty percent off" campaign, and the scene was once very popular.

Xiao Hu gave his shop a very interesting name, "inner cool". It turned out that his shop was really cool.

People passing by the shop almost exclaimed, "cool!"

What does it sell?

With this doubt, most people were attracted to come in.

The small facade is very flavorful, and all kinds of men's underwear is displayed in a neat manner according to their specifications. People who have never entered the shop can't imagine that men's underwear can be even richer than women.

Xiao Hu has a unique skill in opening a shop. Every guest who comes to his store to buy things will make detailed statistics, such as age, occupation, type of underwear, and so on, so that he will have more in his next purchase.

Besides, his old guest would tell him what he liked. "I used to wear that brand. It was very good. Please pay attention to it next time."

Such information gathering is more, business is done more pertinent.

On one occasion, two Latin dance men and Taekwondo men came together.

Because of the need for work, their requirements for underwear are particularly high, not only for sportswear, but also for styles.

In Xiao Hu's shop, they found their satisfied products. When they left, they said they would introduce their friends.

Xiao Hu did basically the business of the old guests, and his shop had 80% of the customers.

　　把店開到網上去

The store gradually gained fame, and the number of people who came to ask for cooperation gradually increased.

Once, a group of northeast tourists came to Hangzhou and took a lot of goods from his shop. When they left, they murmured, "why don't we sell such a big place in our northeast?"

The visitor later contacted him and said he would like to invite him to go to northeast to open a family. Xiao Hu thought this idea was good, so his "men's underwear" shop flew to Chaoyang, Liaoning, and also settled in Shanghai, Jiangsu and Yangzhou, and Cixi, Taizhou, Yuyao and Wenzhou in the Province.

When business was done, Xiao Hu's thoughts began to stir up.

By chance, a guest said to him, "why don't you shop online?

Business will be better there. "

Xiao Hu is in a rush. Men's underwear monopoly is a new thing after all, and doing business online can further open up the situation.

Another point is that the main customers in Xiao Hu shop are white-collar workers. When they are free to click the mouse on the Internet all day, but they do not have the opportunity to shop around, the idea of doing business online is stronger.

In July 2009, Xiao Hu finally opened a small shop on the Internet. His business was really prosperous. He made 3000 yuan turnover in the first month.

Moreover, many people not only want to buy, but also want to cooperate with him to open similar stores in other cities.

At present, Xiao Hu is making his own website.

And he is still in contact with an internationally famous men's underwear Brand Company, hoping to introduce more and better men's underwear as soon as possible.

Speaking of the future, this man who plays the man's idea is full of confidence.

　　小物件，大市場

In fact, Chinese people are not unfamiliar with men's underwear, but they all think it is a little thing that is not worth mentioning. Because of its privacy, people think that he can not be polite, and there is no need to be so particular.

Therefore, the underwear at that time is basically the same color in the memory. The color is black and white, and it is always the same. When you can hardly wear it, you can buy a box at the grocery store.

At that time, people in China never thought that men's underwear could be called a brand, and could also be as colorful as women's underwear.

In 1998, the first men's underwear store in Guangzhou, LOOKSEE, was also the first men's underwear store in China. At that time, it was quite advanced. You can imagine how people responded. Many people came to see it in a special way, but they had been looking at it out of the world with weird eyes, but did not dare to enter the shop.

Recalling something about entrepreneurship, Li Zhiguang, chairman and general manager of the company, could not help laughing. "Once the goods were distributed through a busy market, the goods scattered carelessly. When passers-by saw the colorful men's underpants, they were frightened by the fact, and they all made a detour, and cast a look of contempt and incomprehension."

This shows that at that time, men's underwear, which was already very professional in foreign countries, was hard to accept in the eyes of people at that time.

And when the time jumps to two thousand years, men's underwear counters are everywhere.

　　男士內衣功能性最重要

Speaking of the brand characteristics of men's underwear brand, Tian Jianguang, Verpeter's brand director, believes that "in the domestic market, men's underwear is far inferior to women's underwear in showing the beauty of human body, too much of the basic requirements for comfort, and objectively ignoring men's desire for beauty and fashion."

The comfort of the new generation of men's underwear, through the fashion sexy style modeling, "ban" the desire for men to seek new changes in underwear style, through rich and changeable fabric, style, technology and color, creative fashion expressive force to expand the wear of underwear, and make it the first visual impact to display the beauty of men, Tian Jianguang and the brand "men can (mentoocan)" connotation, promoted to the level of underwear culture, "men 'sinnerfashion", and then influence and change men's traditional way of life.

　　男士內衣的核心競爭力

Tian Jianguo believes that men's underwear should be life oriented, and the culture of men's underwear should be integrated into the hearts of consumers.

At the same time, we should seize the psychology of consumers and introduce some women's money when launching men's underwear.

In the second half of 2009, Verpeter launched some women's underwear and put them in the store.

At present, in the shop of Peter Peter, about 2/3 men's underwear, 1/3's lady's underwear.

In fact, many men's underwear is bought by the opposite sex. Women's desire to buy is definitely strong. After choosing a man, they should not forget to buy one for themselves.

In addition, Verpeter also launched the concept of "DIY".

Customers can provide ideas, be made by stores, or directly provide materials for DIY, buy them back by customers, assemble them, and even help customers pform their favorite ties into underwear.

This trend is very popular in Britain and America.

　　男士內衣發展前景

China's underwear market has 100 billion sales, an annual growth of 20%, and women's underwear accounted for 60%.

China's men's underwear brand is growing with international brands, foreign brands start from the spire, and domestic brands start from the basement.

The next few years will be a good time for the development of men's underwear in China. We should seize this opportunity to occupy the domestic market first.

Men's underwear is a relatively new concept the year before. At present, some men's underwear brands mainly go to the low-end market, shop, increase orders, mainly to seize cash flow, but ignore the brand building.

　　目前中小品牌眾多，相互間的競爭主要體現在產品競爭、渠道競爭、價格競爭的較為低端的競爭層面，真正靠品牌拉動銷售的品牌很少。一個正常的內衣市場，應該由一兩個品牌占50％上的主導地位，隨著行業的發展和相關法規的完善，一些小品牌將徹底退出行業舞臺。