CIO Interprets The Connotation Of PLM And ERP &Nbsp; Overall Process Management.
在東方文化還不占主流的今天,如何以消費者為中心,提煉打造自己的品牌文化、流行趨勢,進而引導市場是本土企業發展的關鍵所在。一批中國領軍品牌正在探索,并破解著符合產業發展邏輯的創新密碼,試圖實現從“貼牌生產”到“設計制造”的突破,其中美特斯邦威就是一例。“不走尋常路”曾是他們迅速在休閑服飾市場中崛起的秘訣之一,而創新密碼則歸功于信息化。
In March 5, 2010, the PLM was formally launched. On that day, the reporter sat on the opposite side of Min Jie, the head of group IT and the information director of the headquarters management center.
全面流程化管理為PLM實施埋下伏筆
Shanghai Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang") was founded in 1995. It has become the leading brand of Chinese casual wear with the characteristics of youthful vitality, fashion and popular style. Its products and ME&CIT audiences are more than 16 to 35 years old.
In 2008, the company completed sales of about 5000000000 yuan, and is confident that it will break through the 10 billion yuan mark this year to achieve higher than the national "eight guarantee" income growth.
While the company is forging ahead, the company leaders also do not forget to develop enterprise informatization.
Looking back at the growth process of American state and information technology, it is easy to find that IT construction always revolves around the needs of industry development and strategic pformation.
In recent years, with people's pursuit of dress freedom and the movement of national sports, casual clothing has become the mainstream consumer goods.
The continuous hot sales of casual wear brings great opportunities for many garment manufacturers. Many enterprises are seeking new, changing, and seeking high quality to meet the needs of Chinese consumers and get rapid development.
Against this background, the United States has formulated the strategy of "information-based support for long-term development and business growth", requiring IT to support the comprehensive process management of key business areas, including performance appraisal, product development, consumer goods market trend, human resource management, supply chain integration and business data integration.
So Min Jie led his team to the three requirements and three platforms:
Attention should be paid to improving information execution capability and ensuring the progress and quality of system implementation.
It is necessary to strictly control the selection process of each system and ensure the selection of world-class supplier products that are more suitable for business needs.
Pay attention to product development process, meet changing fashion needs, grasp the trend of consumption trends and make timely reflection.
Build a commodity planning platform based on financial plan decomposition, commodity concept plan and seasonal category plan.
Build FlexPLM platform for product development management, which is seasonal management, R & D management, product design management, process development management, and color management of surface accessories.
Build production management ERP platform.
Type selection is opposed to on demand, the five milestone is the whole process.
According to the above objectives, min Jie realized that the market share of casual wear has been expanding, and product design and R & D management has increasingly become a key link in the development of American brand.
At that time, the company used Excel to manage research and development data, but the original design and research and development system was gradually unable to cope with the increasing number of styles and the response to market demand. The PLM system was imminent.
"Only by implementing the PLM system can we alleviate the pressure in this area and help businesses achieve steady growth and efficient management.
Therefore, as part of IT construction, the selection and implementation of PLM system has become one of the key steps to achieve enterprise development strategy, "Min Jie said." enterprise decision-makers hope to help us state improve product design research and development management by solving the existing problems by selecting an experienced garment PLM supplier.
He told reporters that before introducing a new system, CIO first wanted to examine whether the system itself was a molded product. He personally opposed the idea of "on demand", and it was very dangerous for an enterprise to develop what it needed.
Because the integration of system and business is too close. The biggest risk is that business pformation is easy and system pformation is difficult.
"The principle of our information system is that the first system should become a thinking tool for the business sector. Second, we hope that the system will maintain operational independence, and some business problems can be solved by the system, and some problems suggest that we should not consider how the system works first."
After strict screening, they finally chose PTC company as the strategic partner of PLM project.
"At the beginning of the project, we established the implementation team.
Some of them are internal consultants, who are responsible for the guidance of key users. In addition, there are some employees who have a better understanding of the system to help us to promote them. In addition, with the internal IT staff and the PTC implementation team, there are about 20 people in the whole implementation project.
According to the specific circumstances of enterprises, the United States and PTC jointly formulated the project objectives:
First, we must standardize the development of materials.
The company plans to focus on material management and control the development process to ensure that the process meets the requirements of product development and mass production.
Second is to improve the efficiency of development.
We should improve the knowledge accumulation and reuse of products, plates and processes, and better realize the development mode of fast fashion products.
The third is to ensure that clothes are listed on schedule.
By providing comprehensive seasonal development progress monitoring, such as planning, product design, product development, material development, color rendering, etc., to ensure that the products are listed on schedule.
The fourth is to increase the hit rate of products.
Fifth is to optimize the development cost control.
To sum up, PTC takes into account the characteristics of Smith Barton's multi brand and multi varieties, and develops a hierarchical and PLM system implementation strategy suitable for the long-term development of enterprises. It divides the whole project cycle into five milestones: "project initiation, scheme design, program configuration development, project deployment - on-line support".
Through a series of efforts, the United States began implementing the PLM system in August 8, 2009, and completed the first phase of the project in early 2010.
Smart and smart CIO know that in addition to providing advanced IT services to enterprises and achieving a successful breakthrough in business strategy, efforts should also be made to increase the rate of return on investment in IT, so that leaders and employees can really feel the benefits of IT.
In the course of PLM project, through the joint efforts of CIO Minjie and partners, employees found that the use of new system can increase the hit rate of products, increase the market share and improve the efficiency of enterprises. This makes the dress of the United States more precise and brand positioning, satisfying the market demand, and drawing lessons from the successful product experience, improving the communication among departments. At the same time, on the premise of improving product development and conformity, business personnel enhance the development efficiency and innovation ability, and better meet the individual needs of customers. In addition, the implementation of PLM system also optimizes product development management and shortens the development cycle. Under this premise, it also improves the gross profit of enterprises, and strict development process control also avoids the waste in the development process, and saves the management cost.
But in the case of many advantages, there are also some practical difficulties.
"The staff of the business department are somewhat puzzled. They think that the original Excel form is very perfect. Why can't they import the data directly into the PLM system? This increases their workload and is bound to be somewhat inconsistent.
At this time, I told them that the hard work is just this season, and the material code of the whole product should be revised again. After the new commodity is coded, it will be enough to continue to use and copy.
It is these communication means that make the project successful and timely.
Min Jie said that the United States emphasizes the idea of large volume and whole supply chain collaboration workflow rather than simple database operation.
If we sum up the advantages of this project in one sentence, we should standardize the basic database and establish a collaborative development platform.
CIO詮釋服裝行業PLM和ERP結合內涵
Min Jie, who joined Metersbonwe for only one year, has been known as "paratrooper" by the outside world.
As an information director of the company, min Jie often felt the pressure of work, but this did not affect his professional knowledge accumulation in the industry. In the interview, he invited reporters' needs, and he explained the connotation of information management in the apparel industry.
"For the apparel industry, the product life cycle is divided into two levels.
Because clothing has seasonal attributes, the first level is defined as the life cycle of the commodity season.
Every year we take part in some fashion conferences, understand the current trends, then plan, from concept planning to procurement, preparation, proofing, design, production, and finally to store sales. This is the process from product development to consumer wear. The second meaning is to jump out of the concept of commodity season, and clothing enterprises develop new products every season. This category is driven by the commodity development season to make life cycle of products continue.
For enterprises with no manufacturing links, logistics and distribution management are usually assigned to PLM instead of ERP Invoicing systems commonly used by manufacturing enterprises, but the United States is "not taking the unusual path". In 2009, they almost simultaneously launched the two systems.
So how does min Jie understand the difference between PLM and ERP in clothing industry?
In the early stage of ERP, enterprise resources were managed in terms of production. Nowadays, enterprises should treat ERP more from a business perspective.
Mei Bang hopes that all future analysis and process can reflect the financial value of the company, because the value of ERP in the clothing field can be defined as material value, which is reflected in the actual cost of finance.
PLM solves this problem instead of solving the problem of process management, development control and communication control at the time latitude.
The greatest benefit of PLM and ERP docking is the pmission of BOM tables in the design process.
Min Jie said, "how much material is needed to develop a garment and how much it costs, which is not managed by the PLM system.
PLM only needs to make BOM table analysis. ERP already knows the specific purchasing cost and supply chain cost, so it is very convenient to plan finance.
Shortening the stock days by using ERP system can enhance the value of enterprises, increase the efficiency of repayment, and also enhance the value of enterprises. Coping with rationality will reflect financial value, and then look at the overall value of enterprises.
In short, the details are provided by PLM, and ERP is responsible for bookkeeping.
The material is static, but the financial cost caused by it is dynamic.
Personalized demand may affect future IT planning
PLM manufacturers regard the textile and garment industry as an emerging market. For Chinese customers, they will face some challenges in the process of popularization and application. Especially for designers, whether they are artists, whether they will conflict with the system application in the process of creation?
Will PLM systems bring benefits to them?
The answer is yes.
Designers believe that they are working for ideals and create a handicraft, which is priceless.
But the enterprise can not make everyone realize their ideal, otherwise the company will go bankrupt.
Before the implementation of the system, designers are very hardworking. If they fail to meet the standards, they will be rejected. Why do they have to touch the high voltage line without hesitatingly?
Why not be warned ahead of time and stay away from them as far as possible?
Then the system worked.
"I am also thinking about why Chinese clothing companies are less in line with PLM. If we just define PLM as a pure database, it is best not to implement PLM.
At present, the United States has just been established for 15 years. Without any precipitation, we must keep as long as possible what we have succeeded before, and then use and enlarge the factors of success.
After I have been on the PLM system recently, I will see that designers will put Chinese elements in the basic material store, which is very shocking.
On line PLM another point is also reflected in the quality inspection.
If every enterprise strictly adhered to the standards, the development of enterprises will gain integrity.
Chinese people have strong demand for fashion, but today's enterprises can not meet their fashion needs. This is the future of American growth. "
對于美邦未來信息化建設的展望,閔捷這樣認為:“實施一個系統要滿足未來的所有業務需求幾乎是不可能的,因為中國企業發展無規律可循,我們美邦的品牌口號是“不走尋常路”,個性化定制是重點思考方向,所以我也不能預知企業未來的路將要怎么走。現在,信息系統已經演變成企業行動的助力工具,我們會花很大精力培養內部顧問,加強和業務部門的溝通,希望他們在考慮未來業務發展的同時,會自然而然的把系統變成日常工作的工具。”
Source: Cioage
- Related reading
- Industry Overview | Sports Consumption Welcomed The Good News Of The Country Again. Lining, Anta And Other Leading Sports Stocks Became Popular.
- Industry Overview | The Stoppage Order Is Coming Again! For 6 Months! Involving 28 Cities!
- Industry Overview | Chinese And US Politicians Call On The Two Countries To Strengthen Economic And Trade Cooperation
- Industry Overview | Chinese Garment Enterprises Need To Seize Market Opportunities Through Creative Branding.
- Fashion shoes | Air Jordan 1 Shoes New "First Class Flight" Color Will Soon Be On The Shelves.
- Fashion brand | NOAH X Whitney Art Gallery Jointly Unveiled The Handmade Dyed Hoodie Series, Highlighting The Ingenuity.
- Industry Overview | 19 Day Exchange Rate: 1 US Dollars To RMB 7.0732 Yuan.
- Fashion shoes | CONVERSE X Offspring 2019 Joint Chuck 70 Shoes Rack, Corduroy Material
- Fashion shoes | Air Max 95 Shoes New "Day Of The Dead" Color Sale Details Released
- neust fashion | Did You Grab Shawn Yue'S Super Strong Joint Name?
- 雅戈爾擴展品牌一變五 擴大消費群
- Wuhan Textile University Was Born &Nbsp, And Promoted The Development Of Textile Industry.
- 2010CHIC Forum: Transformation Of China's Clothing Business Model
- China's Underwear Industry: Several Major Needs And Problems
- The Five Trick Is To Wash Jeans.
- The Potential Of China'S Textile And Garment Industry Is &Nbsp;
- Zhou Lei, Manager Of North And South Shuyang, From North To South
- Shoe Enterprises Advocate Green Operation &Nbsp; &Nbsp; Green Revolution
- Morocco Shoe Leather Industry Regards Africa As The Primary Destination Of Product Export.
- Haining Leather Industry Key Technology Is Expected To Break The Bottleneck Of The Industry