Survey: 70% Of Enterprises Believe That Domestic Clothing Sales Will Continue To Rise.

At the Beijing Marriott Hotel Northeast hotel in Beijing, NetEase held "ten years of Chinese clothing, brand and strategy - 2010 NetEase clothing Summit Forum", and invited relevant government leaders, top domestic garment enterprises, experts and scholars from garment industry to review and prospect the past ten and ten years of China's apparel industry.

In the forum, NetEase National Sales General Manager Li Li released a questionnaire survey from NetEase finance and made an investigation report on "NetEase 2010 China garment enterprise development".

The report shows that nearly half of the garment enterprises believe that the single product structure, lack of industry support, and uneven distribution of market resources are the three major problems facing the apparel industry at this stage.

To enhance brand positioning and consumer awareness, as well as the impact of foreign clothing brands is the biggest problem facing enterprises themselves.

In the brand building and marketing strategy, more than half of the enterprises will further segment the market through multi brand strategy.

Most of the enterprises still choose the more traditional franchising and direct operation modes in the future development of terminal sales. This shows that the sales mode of Chinese clothing enterprises is diversified and new elements are added on the basis of traditional marketing methods.

In addition, for the future development of the industry, more than 70% of the surveyed enterprises believe that the domestic sales of clothing will continue to rise in the next three years, but nearly 60% of the enterprises hope that the government can give more policy support.

The following is a record of the speech:

Li Li: distinguished guests, thank you. Thank you just now for the wonderful speech of several distinguished guests.

2001 is a year full of uncertainties, challenges and attempts, because this year we adjusted the industrial structure and changed the way of economic development, becoming a new turning point in our Chinese economy.

The urgency of speeding up the adjustment and pformation is also very obvious for the garment industry. The international financial crisis which has just been and is going on has caused a great impact on our garment industry from outside, but in a sense, it also provides an opportunity for us to solve the internal structural problems of the garment industry.

After the drastic change of the NetEase portal in 2009, the upheaval included the relocation from the content department, from Southern China to Beijing, the re operation of several content centers, and the strengthening of news coverage, and the intensive holding of high-end brand activities.

NetEase, as China's leading portals, reaffirmed its absolute superiority and influence in the fiercely competitive network media industry.

As a long-term concern for the development of China's apparel industry, NetEase has insisted on hosting the clothing Summit for many years. Now it has successfully established a platform for communication between the apparel industry and the government, academia and media.

We hope to promote the healthy and sustainable development of China's garment industry through such a platform.

On the occasion of the forum, NetEase's financial channel conducted a questionnaire survey of more than 60 Chinese garment enterprises and produced a "survey report on the development of China's garment enterprises in NetEase 2010".

From the report, we find that nearly half of the garment enterprises believe that the single structure of products, lack of industry support, and uneven distribution of market resources are the three major problems facing the apparel industry at this stage.

To enhance brand positioning and consumer awareness, as well as the impact of foreign clothing brands is the biggest problem facing enterprises themselves.

In the brand building and marketing strategy, more than half of the enterprises will further segment the market through multi brand strategy.

Most of the enterprises still choose the more traditional franchising and direct operation modes in the future development of terminal sales. This shows that the sales mode of Chinese clothing enterprises is diversified and new elements are added on the basis of traditional marketing methods.

Then, for the future development of the industry, more than 70% of the surveyed enterprises believe that the domestic sales of clothing will continue to rise in the next three years, but nearly 60% of the enterprises hope that the government can give more policy support.

The theme of the development of Chinese clothing enterprises is to pay attention to the use of environmental protection materials and the R & D and innovation of environmental protection technology.

Over the past ten years, China's garment industry has made great progress, but it has also experienced various hardships and challenges. What will be the next ten years?

Perhaps we do not have a firm answer now, but NetEase will stick to it and move forward together with you.