Zhou Lei, Manager Of North And South Shuyang, From North To South

Host: Hello, netizens. Hello, this is the webcast of China clothing network. We brought you a report at the 2010 Beijing Expo. The guests invited here are Zhou Lei, manager of Shuyang north and south.

Moderator: first of all, I would like to ask Mr. Zhou, can you explain to us the definition of international clothing north and south?

Zhou Lei: in fact, this should be a commercial complex with a large volume. It includes many aspects such as clothing sales, exhibitions and so on, and then there are hotels, shoe buildings and other supporting facilities, including logistics, which is located in Shuyang, northern Jiangsu.

Host: Why did you think of naming such a business project as North South?

North, South and North sinks are in Northern Jiangsu, Jiangsu is relatively mature in South of Jiangsu, in recent years, the Jiangsu provincial government has to cross the south development, the first level of the North South exchange is the integration of South of Jiangsu and Northern Jiangsu, and South of Jiangsu is also in our South of Jiangsu area. From the whole concept, the Chinese clothing brands will face the same problem, that is, the northern brands have some corresponding acclimatization in South market, and the market in the north will also be somewhat unsuited to the north. Then we hope that through our project, we can create a North China market intersection, information interchange, and have many integration points to help these brands better expand and develop to the areas they are not good at. Zhou Lei: the definition of North South sinks is divided into two levels. Jiangsu is divided into South of Jiangsu and Suzhou.

Host: Chou, what are your purposes for gathering north and South converge in Shuyang?

As far as the scope is concerned, it is located in the middle of the Xuzhou and Lianyungang, so the Xu Lian economic belt and three small economic belts are also surrounded by him. Our project is located at the exit of the Beijing Soviet expressway, and the Nanjing has arrived two hours. Its location is from the intersection point of several economic belts, and the other is just about the strategy of cross river development, which has made the development of Jiangsu Province in these two years very fast. Moreover, we believe that from the perspective of industrial pfer, there will be a larger development in the clothing industry next to North Jiangsu Province. Therefore, at present, the northern part of Shuyang is a depression that is bound to develop, so we chose here. Zhou Lei: first of all, the geographical position of Shuyang is very unique. Although it is in Jiangsu, it is very small in the two big provinces of Anhui and Shandong.

Host: how many square meters does his total area have?

Zhou Lei: our plan should be around two million square meters at present.

Host: like a commercial project like this, what do you think is the highlight?

　　周磊：亮點太多了，但是最重點的一個我們認為我們首先定位的這個服裝南北匯，他就要高于傳統這個服裝批發市場，那么傳統的服裝批發市場原來都是從小作坊這一個村，這一個縣大家都是以一個產業和行業為主，慢慢的聚集起來成為一個交易場所，然后再逐漸的慢慢升級，這是他一個正常的流程，我們其實在反向推進這個過程，所以我們從一開始的定位要遠遠高于 一般傳統的批發市場，另外一個我們以會戰和展覽作為一個重點的元素在里面，更重要的是說現在中國的服裝行業呢，主要都面臨著一個品牌化的問題，大家都在講我們要做品牌化，我們要做品牌，那么在這個過程當中，他們需要大量的宣傳，推廣，展覽和會議，這些方式來推廣自己的品牌，我們這個項目主要也提升了這些品牌在這些方面的需求，那么從其他的方面來說，無論是我們自身的規劃

The design of many humanized designs should be far beyond the traditional clothing wholesale market.

Host: specifically, how do we divide the North South sinks?

Zhou Lei: we have several groups, trading platforms, logistics platforms, office buildings, and ordering areas, as well as anti season sales areas, and so on. All of them are integrated and so on. All the clothing materials, including clothing, procurement and shipment, can be promoted and found in this area.

Moderator: in the process of building the North South sinks, a lot of fashion elements have been added. Can you tell us?

Zhou Lei: fashion elements should say that there are several designs that we have the most bright spots. The first is the design of a personal car shunting which we pioneered. In a large commercial body, we can split it into adult cars, and take our customers to visit and purchase them back and forth. This is the first one.

Well, the second one is that we have a one-stop procurement concept for IC cards, that is to say, a customer who comes to us to take an IC card can go to any shop to purchase and sell, and then all the information is recorded in this card. This information is integrated into our logistics distribution center, which ultimately means that the guest saves a lot of manpower and cost in it.

Host: is it a very humane design?

Zhou Lei: Yes.

Moderator: I would like to ask you what kind of management concept of the north and South sinks, that is, after building, how do you make him more developed?

It does not mean that it is not just to build the house, rent him out, sell him well, but that he has sustained business development. We have formed a team, and there are very experienced teams in the real estate and clothing industry to manage and attract investment. We have to make sure that the clothing North and South can produce a better scale effect at the outset. At the same time, we have done some corresponding interaction and information exchange with several garment associations including key brands, including some brand enterprises, and have obtained better support and feedback. Therefore, these brands and the strength of this association are in it, and I believe he will have a good trend at the very beginning. Zhou Lei: from the very beginning, we really regard this as a commercial real estate project.

Moderator: I want to know what the progress of his construction is so far.

Zhou Lei: our construction period is probably divided into three phases. The first phase should be completed within the year, so that it can be opened in the year and the two or three phase will be carried out accordingly.

Host: are there any specific activities after the opening of the business plan?

Zhou Lei: there must be some preferential activities. We hope to recruit some excellent brands suitable for the market from the beginning, and some excellent manufacturers can join us. So in order to ensure the success of this project, we will surely have a lot of activities in the early stage.

Moderator: so in the same place in Jiangsu, he will have a relatively mature Changshu international garment city besides the north and South remit, and face such a large clothing city. Do you think there will be competition between them?

Zhou Lei: I think competition is inevitable from a certain point of view, but in fact, the clothing industry in China is facing a problem such as brand, agent or commercial real estate. Therefore, at the same time, competition can make the whole industry develop better and faster. Moreover, I think there is a corresponding difference between Changshu and China. From the beginning, we hope that there are brand dealers and more brands to join. So competition is inevitable, but there are some differences in this competition. The two will not produce direct and malignant competition. It should be a competition for healthy development of the whole industry.

Host: Zhou general, what kind of information does the north and the South bring to our audience when he comes to attend this exhibition?

Zhou Lei: the first is to say that this year's Shuyang North South meeting will face the whole country to carry out the corresponding investment promotion. Second, we also hope to try to use some of our design concepts, management concepts, including some business ideas, to create a new higher standard for the apparel trade platform of the entire garment industry.

Moderator: Zhou, according to my understanding, when you were in school, you studied in England. How long did you stay in England?

Zhou Lei: I stayed in England for five years.

Host: what do you think is the difference between the British fashion environment and our domestic fashion environment?

After the crisis, many enterprises that had made foreign trade exports and made foreign orders have turned to domestic sales, and the state has called on us to vigorously stimulate domestic demand, so many of these garment enterprises are emphasizing the need to make brands, but Chinese brands are brought about. However, from the international market, they now focus on brand popularization, that is to say, their brands will be accepted by more people, rather than a brand. He has a very distinct personality and a fixed consumer group. Maybe after all, people have been developing for hundreds of years, and China has only a few decades. After going through this stage, I feel that this is directly related to the whole social system, including many other factors. Zhou Lei: from the fashion environment, actually China is now facing the arrival of a brand age, especially after the economy.

Host: what was your major in England then?

Zhou Lei: I studied computer in my undergraduate course, and my graduate student read about the reform of enterprise management.

Zhou Lei: after you returned home, I knew you were entering the garment industry. How did you think about building a business effect in the north and south?

Zhou Lei: in fact, it's a coincidence. After I returned home, I worked in Ting Mei group until now, and then another two, one of the industry's bosses built a factory in Shuyang, so we hope to take these people to see it. Then the investment environment there is also very good. Actually, at the beginning, when we went there, we hoped to build an industrial park, but after serious investigation, we felt that we could make a trading platform for export. We must make an export first, and then go to a park, which might have a good effect.

Host: I know that you actually have two partners to build this project, right?

Zhou Lei: Yes, one of them is the establishment of the Hongkong company in Shuyang itself, and Mr. Li Zhong Wei, director of Hongkong Xingwen. The three of us should cooperate. It should be said that our three cooperation is a perfect combination. On the one hand, we have relatively long experience in the clothing market and the clothing industry. Maybe they are two times longer than me, and at the same time, they will also have very good experience in commercial real estate, so I think this cooperation is quite perfect.

Moderator: Thank you, Mr. Zhou. I also wish that the development of Shuyang's North South sinks will be better and better.

Zhou Lei: sure, thank you.

Moderator: netizens, this is the end of the live broadcast. Thank you for your attention. Thank you, Zhou.