Analysis Of The 11 Major Business Models Of The Clothing Retail Market

In the new economic era, business mode is the basis and driving force for the pformation and innovation of garment market.

Under the background of "going wholesale" trend of garment market and the function of garment market shrinking, the implantation of new business mode has opened up new fields and spaces for the industrial pformation of China's garment market.

Based on the analysis of the twelve major business models in China's clothing market in recent years, the author hopes to provide new ideas and references for the pformation of the old fashion market and the positioning of the new garment market.

1. Keqiao mode: China Textile City

China Light Textile City is built on the market of China's largest textile production base - Keqiao.

But the market did not lie on the "cloth" to sleep, but to actively seek the "cloth" industrial chain value promotion, and through the "exhibition, brand, creativity" and other activities, gradually set up the clothing and clothing market and clothing creative design headquarters, increased the value added of the textile industry chain.

That is, the expansion of industrial chain: textile production - textile market - Textile Exhibition - clothing market - clothing originality - the integration of textile and apparel industry chain operation, and become an example of the expansion of the textile and garment market industry chain.

Two, Yiwu mode: Yiwu international trade city.

On the basis of the pformation of the one or two and three small commodity markets, Yiwu international trade city has driven the development of related manufacturing industries with the help of the market platform, and continues to enter the garment market area on the basis of perfecting the small commodity market.

It is reported that the 700 thousand square meter clothing market in the planning and construction will create a new "myth" of Yiwu's clothing market.

That is, the upgrading of the market chain: the integrated wholesale market, the small commodity market, the international sourcing center, the clothing brand market, and become the model of promoting the industry with the market and perfecting the market category.

Three, Changshu mode: Changshu clothing city.

Changshu Garment City, as an old clothing market in China, does not simply walk the old road of "big market, large wholesale and large mix". When most of the old professional market is in distress for homogenization competition, they begin to explore the road of innovation that you integrate with me and you specialize in me.

That is, the subdivision of the chain of products: the clothing market -- the men's clothing center, the women's clothing center, the children's clothing center, the trousers industry center, the shoe industry center, the foreign trade domestic sales center, and so on, which provide valuable experience for China's old clothing market to become stronger and bigger.

Four, Tian Ya mode: Beijing Tianya mansion.

Beijing Tianya group gradually entered the clothing market after experiencing all aspects of selling, distribution, agency, wholesale and market in the clothing market.

With the foundation of clothing sales and the re development of the clothing market, the concept of sincere operation of the clothing market has been formed.

That is to say, the pformation of operation chain: Leasing booth - the renting market - the construction market - the management Mall - the operation brand - professional market operators, set a benchmark for the formation of China's apparel market operator system.

Five, WTO mode: Shanghai World Trade mall

Shanghai World Trade mall as a headquarters clothing market procurement center, did not take the traditional clothing wholesalers service of the old road, but to build two international and domestic market procurement platform, with "matching" as the core, with "purchase" as the goal, become "buyers" and "sellers" of the "home of purchase".

That is, procurement chain search: clothing procurement platform - international buyers - domestic wholesalers - Procurement matching - Procurement value-added services, so that procurement has become the soul of the clothing market and international procurement GPS.

Six. White horse model: Guangzhou white horse clothing market.

The white horse clothing market is famous for its "highest volume per unit area" and "the highest value of market value", and relies on "double brand operation" and "member type incubation" to dominate the world.

That is, the derivation of brand chain: professional clothing market -- brand clothing market -- brand merchants, commodities -- brand operation and Alliance -- brand investment and expansion, creating a miracle for intensive operation of brand clothing market.

Seven. Southern China mode: Southern China City, Shenzhen.

Shenzhen Southern China City, as a comprehensive platform for comprehensive trade and commerce, takes the construction of the market volume of 300~1000 square meters as the banner, and takes the clothing market as the main theme of the comprehensive market. At the same time, with the help of the capital listing platform, it quickly avoids the mature business circle in Nanning, Nanchang, Xianyang, Tieling and Lianyungang, and boldly builds the city independently and creates a "new blue sea" for the clothing market construction.

That is, the layout of real estate chain: commodity market - capital operation - chain trade city - comprehensive trade circle, and Southern China city will change the way of construction and operation of traditional clothing market.

Eight, the United States model: Metersbonwe direct shop

No one thought that the Metersbonwe enterprise, which was founded in 1995, has completed the magnificent turn from "garment manufacturing" to "terminal operation" in only 10 years.

Thanks to the listing of enterprises, Metersbonwe's clothing store has achieved more than 5000 square meters, and has created a new mode of "large scale, multi brand" chain clothing store.

That is, the extension of terminal chain: clothing production - agent sales - franchised stores - Direct stores - Multi brand complex stores, becoming the "upstart" in the "short process terminal" clothing market.

Nine, ground one mode: people and land one avenue.

I do not know when people and groups began to "move" the "underground market" this "cheese".

As a result, the clothing market in Guangzhou, Shenyang, Wuhan, Zhengzhou and other places began a vigorous gold rush, which allowed the traditional clothing market to compete and meet opportunities.

Tens of millions of square meters of underground clothing market in the next few dozen cities will change not only the clothing market, but also the clothing market.

That is, the expansion of investment chain: underground engineering - underground mall - capital operation - Underground clothing chain Market - Underground real estate operation.

The first avenue will enable the clothing market to realize the stereoscopic and chain layout under the birth of capital.

Ten, name purchase mode: Wenzhou name purchase

Clothing enterprises and clothing market belong to different fields of the same industry. Maybe the world financial crisis has made Wenzhou enterprises see the important value of market channels.

However, this is not a single enterprise alone, but rather a "multi company" heating.

That is, the chain integration of enterprises: Clothing Enterprises -- stock groups -- clothing brand market -- brand market chain operation.

When garment enterprises begin to enter the clothing market directly, it means the opening of the chain era of Chinese brand clothing market.

Eleven, the mode of van guest: Van

The traditional clothing market channel is nothing more than the process management of "entering, selling, storing", but fan Ke Cheng pin has subverted the process and channel of the traditional clothing market.

Vinci makes the "market determine production and make the consumer decide the price", giving an important lesson to the traditional clothing enterprises and the old clothing Market: "clothing can be sold without the market, and the brand can be built by the Internet".

That is, channel chain promotion: network platform - channel promotion - network brand construction - channel brand formation and extension - channel brand operators.

Van customer service has made a strong contribution to the multi-channel brand building of China's clothing market.

Tens of millions of words in the market pformation.

With the help of "brand, network, creativity, channel, terminal, capital" and other emerging industries, the business model is becoming an important force in the pformation and rise of China's garment market.

In the future, China's clothing market will win in the industry and seek the mode.