Shoe Enterprises: Strive To Create Quality And Productive Service Brand.

Recently, at the 2010 National Enterprise Management Innovation Conference held in Beijing, the president of the China Federation of enterprises said that in 2009, China's manufacturing industry accounted for 15.6% of the total value of the global manufacturing industry and became the second largest industrial manufacturing country after the United States.

According to the statistical report of the United Nations Industrial Development Organization, China's share of world gross industrial product reached 15.6% in 2009, and Japan was 15.4%.

The United States remains the world's 19% largest share.

Among them, China's crude steel output is 5.68 billion tons, accounting for 47% of the world; cement production and sales of 16.5 million tons, accounting for more than 60% of the world; port throughput of 70 million tons, accounting for more than 50% of the world.

Although the output of many industries or products in China has ranked the highest in the world, it is known as the "world factory", but China's manufacturing industry is large and not strong. Most enterprises are still at the bottom of the low value-added industry chain, and producer services are relatively backward.

In developed countries, producer services have become an important part of modern service industry. Many multinational companies' main business extends and pfers from simple manufacturing to service industries.

According to statistics, the service manufacturing enterprises in the United States account for 58% of all manufacturing enterprises, while China has only 2.2%.

It can be seen that China's manufacturing industry will become more powerful. It is necessary to conform to the trend of the times and integrate the upstream and downstream resources of the industrial chain, from simple processing to independent research and development, brand marketing and other service links, to innovate the business mode, improve the added value of products, and realize the pformation from production type manufacturing to service oriented manufacturing.

The so-called producer services refer to the intermediate inputs for producing other products or services, providing intermediate output to producers, and the target customers are producers, not end-users and users.

For the labor-intensive Chinese footwear industry, despite the unparalleled cost advantage in the international market and the affirmation and praise of most consumers, the situation in the future is still grim. The trade protectionism is one of the most obvious signs, and shoe companies need to have greater advantages.

On the other hand, the mode of global economic development has changed from a product based economy to a service based economy, and the competitive strategy of international enterprises has shifted from price competition to non price competition. The most important point is that the competition in producer services market has intensified and trade in services has been developing vigorously.

Therefore, the Chinese footwear industry must actively promote the pformation of the industry to the technology intensive industrial structure, strengthen its core competitiveness, and adjust the strategic plan with the times in order to meet the requirements of the market and the times and meet the challenges of the competitors with the attitude of the service oriented manufacturing enterprises.

Today, producer services play an increasingly important role in the manufacturing industry, including footwear.

Through the implementation of a series of strategies, enterprises can effectively improve the value of products, highlight the market superiority of brands, increase economic benefits, change the way of profitable management, expand international trade and expand international markets, at the same time, help to promote the technological progress of industry, enhance the level of competition in the industry, and contribute to the prosperity of China's manufacturing industry.

So, what aspects should we take to make shoe-making enterprises, thus facilitated the integrated development of service manufacturing enterprises?

Whether manufacturing products or providing services, shoe manufacturers should try their best to create quality and productive service brands.

From the perspective of consumers, by investigating the market demand and development situation, we have produced marketable products, devote energy to R & D, production management and so on, and constantly improve the technology and knowledge content of products by means of scientific and technological innovation, establish attractive brands, and strive to create wealth with more market partners.

Secondly, footwear enterprises should start from the market demand, based on the principle of good faith and win win, and cooperate with the selected partner enterprises to carry out multi-level cooperation according to their own cooperation requirements and development goals, and provide services such as business strategy, sales and storage, pportation and after-sale support, expand, improve and improve their service capabilities, pay attention to service quality, form good reputation and reaction in the industry, and create "product + service" shoe brand.

At the same time, the implementation of the integrated development mode of productive service enterprises is based on credit cooperation, and credit is the basis for maintaining cooperative relations.

Shoe enterprises must actively establish a credit cooperation mechanism, strengthen communication among themselves, ensure cooperation effectiveness, and do all kinds of work in a orderly manner.

Of course, high-quality human resources are also indispensable, which is closely related to the development process of service-oriented manufacturing enterprises.

Footwear enterprises should attract and retain excellent talents with generous treatment conditions, enhance their skills and competitiveness through various ways of personnel training, take strong talents as the back-end, learn from foreign experience, and adopt modern management concepts to ensure the smooth implementation of integrated development mode and produce certain economic benefits.

In addition, we should tap more innovative thinking into product and service in order to improve the overall development speed of shoe enterprises.

If shoe companies want to be invincible in the fierce market competition, only by planning the productive service contents into the strategic plans of enterprises and implementing them, will they be pformed into service-oriented manufacturing enterprises, so as to make shoes enterprises have greater core competitiveness and take the lead in the industry.

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