Garment Enterprises Focus On Marketing

　　3月28日，雅戈爾集團(tuán)董事長李如成表示：“雅戈爾在今年將推出五個子品牌，改變靠單一品牌的局面。”同時，七匹狼也開始放棄以往的國際體育明星，轉(zhuǎn)而邀請國內(nèi)明星代言。

Just when domestic car companies sought overseas acquisitions, garment companies took back their outward steps.

Most garment and textile enterprises went through the depression of financial crisis and began looking for a way out in 2010.

Li Rucheng made calculations: in 2009, YOUNGOR produced 60 million garments, 50 million of which were exported, and 10 million were domestic sales.

But in terms of profits, the two are flat.

　　而面對五倍于出口的利潤，雅戈爾一般的服裝企業(yè)決心深耕本土市場。“去年5月，李如成開始抓服裝板塊。他已經(jīng)10年沒有管理過服裝業(yè)務(wù)。”雅戈爾服裝控股公司董事陳志高表示，在雅戈爾賴的服裝、地產(chǎn)、金融投資三駕馬車中，李如成選擇了發(fā)力老本行。

　　2009年，雅戈爾紡織服裝業(yè)務(wù)實現(xiàn)營業(yè)收入6.9億元，凈利潤4449萬元，利潤率為6.5%。其中海外市場銷售下滑了3.43%，但國內(nèi)銷售卻上漲18.64%，占全部銷售額的三分之一。

　　工信部最新統(tǒng)計顯示，今年1月份全國服裝零售額比上月增長10.5%，已經(jīng)是2009年10月份以來連續(xù)四個月增長。不過，通貨膨脹的壓力給服裝業(yè)復(fù)蘇帶來陰影。七匹狼董事長周少雄表示，人力成本的上升給企業(yè)的訂單帶來很大壓力，下半年我們的中高端產(chǎn)品售價將上調(diào)10%，以應(yīng)對成本增加的壓力。

Facing internationalization,

Enterprises are becoming more rational, and the introduction of foreign brands has become a more attractive option than takeovers.

Li Rucheng disclosed that when the financial crisis was the most serious, many international investment banks found YOUNGOR to promote foreign brands, including BOSS and other first-line brands seeking acquisitions.

Tian Qi Ming said that our market strategy and network layout are all in line with the international standards, but the products are not sold abroad. Several foreign brands want to enter China through our foreign brands, and foreign brands attach great importance to domestic channel operators.