French Brand Theophile Landed In China Market

It is understood that Theophile has always been cautious in its external cooperation in order to maintain its brand integrity.

However, China's rise and its huge market attractiveness make China a new luxury in the world.

A big consumer country.

Theophile has also taken note of this new development trend.

When the Wuliangye group, which is seeking diversified development, found them, the Theophile's cooperation and cooperation with the background and strength of the partners eventually led to the introduction of China by the San Shan Group under Wuliangye group in 2007.

In 2008, the Holy Mountain Group invested in the establishment of Shanghai Zun Sheng Clothing Co., Ltd., and was solely responsible for the whole operation of the brand in China, and invited domestic clothing.

Professor Wang Xiangsheng, the chief consultant of the famous brand strategy and Planning Institute, has professional planning and whole process counselling for the brand.

From 2008~2009, in the past 1 years or so, the members of Theophile China operation group have done a lot of serious and meticulous work from merchandise to store image to marketing planning, especially the docking and adjustment work of Theophile and Chinese market, so as to make the upcoming Theophile in the market really meet the consumption needs of Oriental women.

Theophile is positioned in low-key luxury style tailor made women's clothing.

In the face of the city's light mature female group (the core age of the brand target is 32~38 years old, the extended age group is divided into 28~31 years and 39~42 years old), clothing is given in a low-key luxury style.

The sense of artistic value, at the same time, contains the artistic decoration of details, and presents the costumes in the noble and concise keynote.

Sense of value.

The artistic details are Theophile women's wear.

One of the highlights.

fashion

The way of life and personality of the metropolis endow the ornament with uniqueness, and interpret the self-confidence and unique personality of the modern urban women.

On the other hand, exquisite handwork makes every garment of Theophile.

Have become perfect art treasures.

In addition, Theophile specializes in all kinds of leather jewelry and silk scarf design tradition. It ensures that the scarves, bags, shoes, necklaces, chest ornament, belts and other single products developed in each quarter have unique and strong personality, so as to match with Theophile's clothing.

Theophile's household category -- scarves, specially developed by the designer, appears to be an abstract and accidental combination of pictures and colors, but it can make her people full of boundless beautiful reverie.