Analysis Of Brand Development Direction Of China Garment Forum

In 2009, China's economy took the lead in breaking through the crisis. It showed the development and capricious energy of the Chinese economy for the world. The influential international brands have come to the development dilemma that they are facing today, and let the world garment colleagues shift the focus of attention to the Chinese market. This also shows that China's clothing industry has ushered in a new development opportunity.

Rethinking the position and value of Chinese clothing brand in the world pattern provides the core background support for this forum.

It should be said that in 2010, a turning point for the development of Chinese clothing has brought an opportunity for reflection. Clothing brands need to sort out the direction, truly create the creativity of international brands, and realize the fashion rise of China under the strong economic development.

Du Yuzhou, President of the China Textile Industry Association, said at the forum that the industry situation is very good. The total industrial output value of textile products above scale increased by 27% this year, and domestic sales increased by 35% in 1~2 months.

This shows that the brand has created new consumption patterns and created new consumption entities.

It can be seen that developing independent brands has become a conscious action for China's garment industry to move from big country to powerful country.

The development of famous brand strategy has become an important task for China's textile and garment industry to change its development mode and promote industrial upgrading.

Zhu Hongren, member and chief engineer of the National Party committee of the Ministry of industry and information technology, said in his speech that 2010 was the year of closing the plan for 11th Five-Year, and the year of planning for 12th Five-Year. It is also an important year for the next 10, 20 and 30 years of development.

After completing the mission of scale, China's apparel industry should accelerate the pformation of development mode and promote the development of its own brand.

The impact of this international financial crisis on China's economy is reflected in the impact on the economic speed, but in essence it is the impact on the way of economic development.

For a long time, the development of textile and garment industry depends on the expansion of volume and export oriented growth. It is obvious that relying on the comparative advantage of labor and massive input of resources to earn the meager profits of the international industrial chain at the low end. If this is the price that must be borne in the development of productive forces, the pformation of this development mode has reached an urgent task in the future.

In order to maintain the sustained and healthy development of the textile and garment industry in the new situation, we must follow the requirements of Scientific Outlook on Development to achieve rapid growth from quantity to quality and efficiency.

Liu Shucheng, a famous economist and member of the Department of economics of the Chinese Academy of Social Sciences, said there were three major characteristics of China's macroeconomic trend in 2010. First, in 2010, China's economy began to enter a new round of economic cycles. Second, China's economy was facing a period of post financial crisis, and external demand continued to slump. Third, the fundamentals and long-term trends of China's economic development remained unchanged.

The growth rate of China's gross domestic product in 2010 is expected to rise to 9.5% according to the prediction of the Chinese Academy of Social Sciences, thus entering a new round of economic cycle.

In this economic situation, China's economic development must focus on expanding domestic demand, especially expanding domestic consumption demand.

In the post international financial crisis, market competition is more intense, and independent innovation is more important.

On the fifteenth "Ruyi 2010 China Fashion Forum", Qiu Yafu, chairman of Shandong Ruyi group and executive chairman of China Fashion Forum, gave a wonderful contrast.

He said, "in 1998, I took more than 40 desirable middle-level cadres, and spent more than 30 days visiting the famous enterprises in Italy. When we saw that the looms were open to 500 turns, I told the engineers that our gap might not be able to catch up in their lifetime.

I also visited more than ten garment factories, and saw their fashionable women's clothes. As Chinese enterprises, they really felt no self, no confidence, and could not talk about our international status.

But last year, when the financial crisis broke out, I spent 3 months running around factories and markets in Italy, France, Japan and the United States. We are glad to see that China's textile and clothing have undergone tremendous changes.

Our technology of producing fabrics has far exceeded their technical level.

The yarn we produce has far exceeded them.

Now their highest cashmere yarn is used for 170 units, and we now have 500 production capacity.

After ten years of development, China's textile and apparel stands in the forest of the world. We need this confidence. "

2010 Mao Jihong, chairman of the China Fashion Forum and chairman of Guangzhou Garments Co., Ltd., said that Chinese clothing has been looking for directions. In the field of operation, direction is more important than distance. If the direction is wrong, subsequent efforts will be wrong.

The development of enterprises must pay attention to the harmonious development between man and man, between man and nature, between nature and nature, and we must rethink the value of our culture.

2010 Zhang Rongming, chairman of the China Fashion Forum and chairman of Beijing Ermu Underwear Co., Ltd. believes that the most important thing to do is to truly understand the lifestyle of consumers, especially their values and new aesthetic standards.

This is the biggest challenge for clothing brand enterprises.

2010 Zhou Shaoxiong, chairman of the China Fashion Forum and chairman of Fujian seven wolves industrial Limited by Share Ltd, believes that in today's economic environment, how to think about the future direction of the brand?

First of all, we should jump out of traditional thinking, not only from the perspective of clothing, but also from the perspective of industry.

Instead, we should stand in a higher position and stand in the perspective of different industries and take a look at the route of Chinese clothing brand and enterprise development from the perspective of the whole society and economy.

Facing the new 10 years of rethinking, redesigning and reconstructing China's textile and garment industry, "Ruyi 2010 China clothing forum" takes the theme of "looking for the future of clothing brand" as the theme. Combined with the opportunities and challenges facing the textile and garment industry under the new situation, this paper analyzes the future direction and supporting force of the clothing brand development from various angles, so that the participants of the forum get rich ideological gains.

The forum has more than 400 overseas Chinese clothing brand managers, industry experts and scholars to conduct extensive exchanges.