Brilliant History Of Shishi, A Famous Clothing City In China

Shishi is a fashionable and dynamic city, located on the southeast coast of Fujian. It is located between Quanzhou, a famous cultural historical city and Xiamen of special economic zone. Three faces the sea, the coastline is 67 kilometers long, and it faces the sea across Taiwan.

Since its establishment in 1988, Shishi, relying on the good opportunities of reform and opening up and the new mechanism of comprehensive reform of the experimental area, has taken the advantages of "small cities and big economies" and the humanistic spirit of "fighting hard to win", firmly established Scientific Outlook on Development, made bold reforms and boldly innovating, created the economic miracle that attracted worldwide attention, and made progress in all social undertakings, and became the most dynamic city on the west coast of the Straits.

In 2009, the city's GDP reached 32 billion 398 million yuan, an increase of 12.9%; its fiscal revenue was 2 billion 808 million yuan, an increase of 8%; the industrial output value reached 55 billion 880 million yuan, an increase of 15.1%; the industrial enterprises above Designated Size completed output value 46 billion yuan, an increase of 17.2%; among them, the textile and garment industry achieved 26 billion 500 million yuan in output value and 16.5% 16.5%, accounting for 57.6% percent of industrial output value above scale.

Economic competitiveness ranks eleventh in China's county-level cities. It is the ten most dynamic County town in the country. It is named as China's most commercially viable coastal open city by Forbes magazine.

Shishi is an ancient place for "Sea Silk Road" to sail to the sea. From here, Shishi people develop Taiwan with Zheng Chenggong, and sail with ocean ships to Philippines, Indonesia, Singapore and other countries.

Today, there are nearly 300 thousand overseas Chinese and Hong Kong and Macao compatriots in the city, about 300000 of whom are Taiwanese.

Shishi and Taiwan are separated by a strip of water and cross the sea. The shortest distance is only more than 20 kilometers. Natural geographical advantages, deep blood ties and close economic and trade exchanges have promoted the cooperation and exchanges between the two peoples to an unprecedented degree.

At present, under the situation of accelerating the construction of Hercynian and promoting the common development of both sides of the Strait, Shishi will continue to play its unique advantages in the west coast of the Straits and cross-strait cooperation and exchanges, make full use of the good foundation for the production base of the important textile and garment industry in the whole country, strengthen exchanges and cooperation with new technologies, new information and new fabrics in Taiwan's textile and garment industry, and fully explore the cooperation space of complementary industries between the two sides of the Strait, further promote cross-strait exchanges and cooperation, set up bridges for Taiwan's related industries to invest in Fujian and the mainland, promote the exchange and development of the textile and garment industry across the Strait, and contribute to the construction of "Haixi".

China's famous leisure and clothing cities

Shishi, known for its clothing, is China's textile and garment production base and distributing center. After more than 20 years of development and upgrading, it has formed a perfect textile and garment industry chain with the core of garment processing and production, covering various fields such as textile, bleaching and dyeing, design, garment processing, accessories, marketing and so on. The professional division of labor in all links of the industrial chain is self-organized, forming a professional production base, including the Lingxiu sports leisure clothing, clam rainbow leisure trousers, Feng Li children's clothing, Hongshan Xiang Zhi Jin leisure fabric, Yongning sports goods, Bao Gai hardware accessories, Yan Haisan town bleaching and dyeing control area, etc.

In the process of developing the textile and garment industry, Shishi has successively obtained many honors such as "China's leisure clothing city", "Fujian clothing center city", "China's clothing brand promoting city", "China's textile enterprise social responsibility management system (CSC9000T) certification pilot city" and "China's important clothing sourcing base for pnational clothing", "national comprehensive strength 100 counties (cities)", "China's popular fabric base", "China Fashion Accessories innovation center" and many other honors. These honors make the "stone lion" brand more and more heavy, and "stone lion" has become the pronoun of Fujian style casual wear, which has greatly promoted the development of industry.

At the same time, Shishi, Shama River, Bao Gang, Hongshan four towns and Feng Li Street offices were respectively awarded the title of "China sports leisure clothing town", "China's western trousers famous town", "China's clothing accessories accessories town", "China's leisure fabric town" and "Chinese children's wear town".

International sourcing base for Chinese garment industry

Shishi is the earliest birthplace of China's textile and garment industry and the wholesale market of clothing, the most famous clothing and raw materials distribution center in the southeastern coast. Its marketing methods are innovative and flexible, and the sales network system is accessible in all directions.

The city has 18 clothing wholesale business street, 8 professional clothing wholesale market, 1 large-scale professional clothing market.

Among them, the total investment of 2 billion yuan, which covers 1100 acres, is the largest clothing market in Asia, the Shishi clothing city. Since its opening in 2005, it has rapidly entered China's ten largest wholesale apparel market and China's ten largest innovation market, and has become an international clothing distribution and distribution center, as well as textile products exhibition center, brand incubation center, commodity trading center, shopping and leisure center, fashion entertainment center and information distribution center.

　　石獅的服裝原料交易市場也很發達，創建于1995年的石獅鴛鴦池紡織面料市場是聞名全國的四大紡織面料市場之一，年交易額在百億元以上，在全國面料市場銷量上占第二位，長期引導中國休閑面料流行潮流；隨著紡織服裝產業的不斷發展壯大，石獅紡織服裝商圈范圍迅速擴大，以石獅服裝城為中心，連接鴛鴦池布料市場、國際紡織面料展貿大廈、金匯面料市場、富豐商城、塔前服裝輔料市場、洋下服裝輔料面料綜合市場、塔前服裝機械市場縫及新近加盟的福建省縫制機械設備專業市場，圍繞服裝、面料、輔料、服裝機械四大門類專業市場結合紡織服裝研發和商務活動，構成了石獅獨具特色的紡織服裝商貿繁榮區，每年于4月18-21日在石獅服裝城舉行的海峽兩岸紡織服裝博覽會也成為石獅服裝業開拓海內外市場、增進對外交流的重要平臺。

In the market development, Shishi enterprises entered the market at home and abroad, basically formed a global clothing sales network, and became an important part of the global garment processing trade chain. Many famous international clothing brands purchase raw materials and make orders in Shishi, and export accounts for 55% of the output value of Shishi textile and garment industry. Every day, a large number of domestic and foreign businessmen pour into Shishi purchase orders.

In 2006, Shishi was awarded the "China Textile and garment pnational procurement base" by the China clothing association. It became one of the five major international garment sourcing bases in China.

    　　中國休閑服裝時尚策源地

Shishi is a central city of Fujian clothing. It has a total of more than 10 thousand textile and garment enterprises in Jinjiang and Quanzhou.

Because Shishi is located in the coastal area of Southern Fujian, influenced by its influence, Shishi clothing and Fujian clothing have the organic combination of the culture of Minnan culture in the Jin and Tang Dynasties, the culture of Haisi, and the clothing culture. It has the characteristics of openness, inclusiveness and eclecticism. It also has the masculine and rough style of fighting hard to win, and forms a distinct style of leisure clothing in Fujian style.

Along with the trend of international leisure and leisure oriented fashion, the Fujian style dress plate featuring leisure is developing rapidly, forming an irreplaceable industrial advantage. Whether it is clothing or accessories, Shishi's development and innovation ability is very strong: through the various ways of optimizing the textile and garment industry, such as self creation, cooperation and promotion, Shishi has produced a number of original mainstream clothing brands with considerable market competitiveness and influence. It has a large number of well-known trademarks in China, and has formed a cluster of brand clusters. It has nurtured the top ten fashion designers in China for five years, such as CABBEEN and Liu Xiaofei, with strong research and development capabilities.

China's international fashion week two times a year, Shishi enterprises, especially men's wear brands, is also a popular trend, representing the leading products and reaching the top Chinese leisure business men's wear.

There are also more than 100 fashion launches held annually by various enterprises.

　　一年一度的海博會期間，國家流行趨勢權威發布機構——中國紡織信息中心都在石獅舉行最新休閑面料及服裝流行趨勢展示和專題報告；舉辦中國頂級模特大賽──中國職業模特大賽，從石獅模特大賽成長起來模特，很多都已經成了國際名模新星；石獅服裝、布料、輔料行業還先后獲得了中國紡織工業協會等國家機構頒發的“國家T恤服裝研發中心”、“中國休閑面料研發基地”、“中國服飾輔料創新中心”等“金質招牌”，中國紡織信息中心、中國流行色協會相繼在石獅設立了辦事處和咨詢中心，以海博會為平臺石獅正逐步成為中國休閑服裝的時尚前沿發布陣地，在業界形成休閑服裝看石獅的共識，實際上，每年的海博會都有大批江浙等地的業界同行前來交流、借鑒，對于他們來說到石獅參加海博會汲取最新的休閑時尚信息是每年必修之課，業界的充分關注

With focus, it highlights the status of Shishi leading leisure and fashion.

As the center city of Fujian style clothing, Shishi has become the synonym for casual wear and the fashion source of Chinese casual wear.