Star Endorsement Nike Ranked First

　　考察《財富》世界500強公司榜單就會發現,其中大半都曾與體育有染。而最喜歡和體育明星扯上關系的,莫過于運動用品公司。

Nike, Adidas and Lining each have a large number of sports stars as spokesmen, covering almost all sports.

The cost of these sports brands to invite sports stars is also unmatched by other companies.

According to the latest news, Nike has already prepared a $1 billion 800 million marketing fee for the world cup in South Africa, and many of those money have fallen into the pockets of C and other Brazil players.

But the global mainstream sports brand is limited.

Those super sports stars endorse brands, mostly from world-renowned B2C companies, such as food and beverage companies (Coca-Cola and Pepsi Cola), Financial Services Company (VISA), game operators (EA sports), daily chemical and nursing companies (Gillette), health care products companies (Ainley Neue Trey Eli), luxury goods companies (Hoya watches, OMEGA, Armani) and IT company (SONY, Lenovo).

These companies, which originally did not have sports with sports, want to graft their brand connotation onto the champion athletes who are on the playing field.

For example, Pepsi Cola's Gatorade functional drinks like those who are full of energy on the athletic field, such as Wade and Kobe, while luxury brands such as Heuer Watch and OMEGA prefer F1, golf and tennis elite athletes such as Alonso and Federer.

These companies do not seem to worry about the return of sports sponsorship.

Because these images are sweet, bodybuilder, or star players who are stunt and powerful, they will always use their health, courage and wisdom on the playing field to help them attract the most customers in the shortest time.

01 the amount of Nike sponsorship is about 800 million dollars.

The main spokesmen are Jordan, James, Kobe, Wade, Anthony, C Luo, Rooney, Woods, Woods, and so on.

As the most popular brand in the world to invite sports stars to endorse, Nike has its own spokesperson in almost all business areas, businesses and countries.

02 the amount of Adidas sponsorship is about 500 million dollars.

The main spokesmen are Beckham, Messi, Kaka, Howard, McGrady, Ross, Garnett, etc.

Unlike Nike, Adidas is more willing to spend money on major events and events.

It is not only the official partner of the Olympic Games, but also the most faithful gold advocate of FIFA.

But in recent years, it has also started sponsoring sports stars.

However, the number of spokesmen or the amount invested is not comparable to that of Nike.

03 Pepsi Cola's sponsorship amount is about $250 million.

The main spokesmen are Beckham, Messi, Kaka, Drogba, Henry, Lampard, Barack, Torres, althawing, Torres, Kun, and so on.

Pepsi Cola has been rapidly growing into a company that can compete with Coca-Cola through its outstanding non Olympic marketing at all previous Olympic Games, and the star strategy is the secret of its repeated trials.

04 the amount of Coca-Cola sponsorship is about 200 million dollars.

The main spokesmen are James, Liu Xiang, C Luo, Duncan, Guo Jingjing and Yao Ming (expiring in 2009).

Drinks and sports are natural.

Coca-Cola (including Sprite and other sub brands) has established a dominant position in the association with sports.

05 Lining's sponsorship amount is about $80 million.

The main spokesmen are O'neal, Baron Davis, Isinbayeva and Lin Dan.

Lining seldom sponsored big events, but he was willing to spend money on celebrity endorsers.

The annual investment in O'neal is reportedly more than 10 million dollars.

The spokesman for China's all sports brand choice comes from various sports fields, including basketball, tennis, track and field, badminton and so on.

06 VISA sponsorship amount of about $70 million.

The main spokesmen are Phelps, Liu Xiang, Yao Ming, Zhang Dan / Zhang Hao.

VISA is probably the most popular financial brand in the world to sponsor sports stars and events.

As an official sponsor of the Olympic and soccer World Cup, the company hopes to find its users from these large sports spectators, watching games or traveling, using credit cards to facilitate.

07 EA sports sponsorship amount is about $60 million.

The main spokesperson Kobe, C Luo, Woods

As a sports company, the choice of sports stars is a must.

Almost every sports area it involves involves a super star in the field.

The popularity of these stars can attract more users to the game.

08 the amount of Gillette sponsorship is about 55 million dollars.

The main spokesmen are Beckham, Federer, Woods, Henry and Lin Dan.

As a male product, nothing is more appropriate than choosing a sports star.

The company's razor brand hopes to use these champions to convey its self-confidence, bravery and sunshine brand ideas, thereby affecting men in their lives.

09 luxury companies sponsor about $45 million.

The main spokesmen are Raikkonen, Alonso and Woods.

As a luxury brand, the choice of the aristocratic sports should be taken for granted.

Whether it is FI, golf or tennis, it can well interpret the brand culture connotation that is selling with exquisite workmanship and ingenuity.

10 the amount of sponsorship is about $35 million.

The main spokesmen are Federer, Schumacher, Apollo and Dong Hebin.

In FI racing, tennis and golf competitions, you can always see the LOGO of the Swiss watch brand.

Echoing the timing function of a timepiece, it can also record the moment of honor and miracles.

In this list, the sponsorship amount of sports brands is based on the customary marketing strategy of these companies (the marketing cost is about 10% to 15% of the total revenue, while the ratio of the spokesperson and sponsorship events in the marketing cost to the late promotion cost is about 1:3).

The sponsorship amount of non sports brands is based on the number of spokesmen and the estimated value of 2009.