Shoe Enterprises Start To Start Youth Business Plan
A few days ago, reporters learned from Bao Da Shoes Co., Ltd. that Bao Da will formally reach a cooperation agreement with the Bank of Quanzhou. The aspiring young people who aspire to start their business will get the guarantee from the company, and get a loan of 100 thousand ~100 from the Bank of Quanzhou, which will be used to open up the chain of the poly fashion chain in cities above the prefecture level in China.
This indicates that the youth business plan has entered a substantive stage of operation.
At the same time, by sponsoring the Eighth China University Advertising Arts Festival Awards, the University's speech will also start at the same time, which will help boost the strategic layout of the youth business plan for the university business circle.
First batch of young entrepreneurs in Quanzhou
In the University venture project, from Bao DA as an entrepreneur as a loan guarantor, through the audit of the application of Bao Da, the Bank of Quanzhou will provide individuals with a loan of 100 thousand ~100 for entrepreneurial projects, with an annual loan interest rate of about 5.
However, the company is consulting with the relevant departments and striving for a discount from the government finance for youth entrepreneurship, which will further reduce the burden of youth entrepreneurship.
According to the introduction, as long as aspiring young entrepreneurs are eligible to apply to the company.
Of course, those who have experience in shoes, clothing and other related industries such as marketing, business and overseas expansion will receive priority support.
According to Shi Chunming, deputy general manager of Bao Da shoes industry Co., Ltd., the venture loan issued by this event is only used for the chain store project of the Bao Da Footwear Company, and the project must be carried out in cities above the prefecture level in China.
"We engage in such an entrepreneurial activity, on the one hand, we provide support for entrepreneurial support, and aspiring young entrepreneurs have the opportunity to make use of bank financial instruments to meet their entrepreneurial needs; on the other hand, with regard to the capital itself, ingenious use of capital has led to the expansion of brand end consumption channels, so as to achieve a win-win situation.
Chun Chun said.
It is understood that there is no deadline for the activities of this youth entrepreneurship project, but the focus is on this year. In the early stage of the activity, young people in Quanzhou are mainly registered residents. Later, they will face the whole country.
The youth entrepreneurship project will be officially launched on the 19 day of this month at the shoe fair.
The mode of entrepreneurial cooperation has been running for one year.
As early as last year, "give you 100 thousand yuan, go back to alma mater to start a business!"
The slogan of the business plan of the university is echoed through the great Quanzhou region, which is the initial prototype of the youth business plan.
However, in addition to responding to the social call to help college students solve the employment problem, Bao Da had a mind at that time, and the campus consumer group has always been the target consumer group of Bao Da vulcanized shoes, encouraging students to go back to their alma mater to start their own business.
Therefore, the first step is to start with the business circle of all major universities in the country, and at the same time seize the target consumer groups, and really implement the cooperative mode of the entrepreneurial activities.
As a result, under the promotion of College Students' Entrepreneurship plan, after more than a year's pilot operation, no matter in the early stage of preparation, medium term operation and profit, the chain of fashion terminal has already formed a more mature model.
At present, there are more than 50 chain terminals in the world.
For now, with the help of Quanzhou bank's capital, this treasure youth business plan will also focus on the business circles of universities across the country.
In the cooperation with the applicants, in addition to providing venture capital, the company will give the whole business guidance, such as professional location, storefront decoration, professional guidance, etc., and will use the ERP system and point to pay remote monitoring system throughout the whole process.
Generally speaking, entrepreneurs are responsible for providing store and basic decoration.
In terms of cost accounting, the cost of operation is borne by the entrepreneurs, and the promotion of goods and brands is done by Bao Da, and the founder and the company are equally divided according to the monthly sales volume.
University lecture tour
Boosting the expansion of university business circles
While successfully joining hands with the Bank of Quanzhou, the University's speech at the university has also entered a climax. This will bring the youth business plan to Nanchang, Wuhan and many other university students.
This event takes the paulas footwear industry as the theme unit. It takes branded vulcanized shoes (commonly known as canvas shoes) as the product name, and the advertising theme is "Bao Da vulcanized shoes - jeans partners". It emphasizes the brand tone "dazzling color" and "matching jeans with the classic".
The activities are mainly for colleges and universities to collect graphic advertisement works, film and television advertising works, marketing planning works and Internet funny works, and require the entries to reflect the idea of fashion matching of Bao Da vulcanized shoes and jeans, which reflects the concept of "dazzle" of the brand.
For a long time, the name of professional shoes for vulcanized shoes is too difficult for us to instil into the concept of consumers through a long time.
What kind of modification and packaging do we need to do for vulcanized shoes in order to educate consumers about the trend culture of vulcanized shoes and highlight the tonality of the brands of Bao Da vulcanized shoes?
Chun Chun believes that through this activity, nearly 5000 students from all over the country will be able to create graphic, planning and film works.
This will inject new blood into Bao DA and make the product name vivid, image and cordial through the packaging and extension of the concept of vulcanization.
The reason is very simple, Mr Chun said, the campus is also the most popular place for jeans and other casual wear, and the campus consumer group has always been the target consumer group of Bao da. The campus is the place where Bao Da takes the concept of "no vulcanization and no tide", which is the most suitable market for the brand of Bao da.
"It is precisely because of this consideration that the University inspection tour can enhance the popularity of the new brand in the college students, spread the concept of vulcanized shoes, and really lead the college students into the era of vulcanized shoes.
In addition, more importantly, through further direct contact with target consumer groups, we will further attract young entrepreneurs in Colleges and universities, and speed up the layout of the campus terminal.
Source: Jinjiang economic news
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