Strong Growth Of Online Shopping Attracts Clothing Enterprises

　　在這個電子商務快速發展的今天2009年中國服裝網絡購物市場交易規模達到308.7億元，同比增長81.5%。中國網民已突破3億戶，網購市場經過多年的培育已處于“上升階段”。預計未來3年增長逐漸趨于穩定，2012年有望突破800億元。 

In the form of apparel online shopping pactions, the growth rate of B2C is very obvious.

In 2009, the turnover of clothing B2C was 2 billion 400 million yuan, up 99.8% compared to the same period last year.

B2C is expected to maintain rapid growth in the next 3 years, and the paction size in 2012 is expected to exceed 18 billion yuan.

On the Internet, sell 48 clothes per second and sell 180 pairs of shoes per minute.

The competition environment of professional clothing wholesale market is becoming more and more serious. More and more professional clothing wholesale markets have launched their own network trading platform. More and more professional market traders have registered electronic shops on Taobao, pat and other websites.

For e-commerce, many professional markets worry that e-commerce businesses will divert some orders from the physical market.

When the official website of Sijiqing officially started operation, the online order share of the participating merchants usually accounted for about 1%~10% of the total business volume, but at present, some suppliers have increased the proportion to 30%.

When the big Ying Dong international clothing trade city has just started to set foot in e-commerce, many physical merchants have taken a wait-and-see attitude. But after more than one year's operation of the market, more and more entities have begun to try to place orders online.

Today, as China increasingly becomes the global sourcing center, the innovation of Internet technology, the rapid development of e-commerce and the reform of the banking settlement system have all become the driving factors for the new round of pformation and upgrading in the professional market.

Can the Internet replace tradition?

We don't know, but e-commerce is the golden partner of professional market entities.

　　管理者觀點

"At present, the five love market has initially built up the digital market, and it is realizing the development from the physical market to the virtual market, and gradually form a new development mode of the five love market."

- Zhang Ming, general manager of Shenyang five love group

The breakthroughs in the development of the five love market from the physical market to the virtual market have preliminarily completed the pformation from "three now" to electronic commerce, providing great convenience for operators, customers shopping and tourists to understand the information of scenic spots, and so on, meeting the needs of operators, shoppers and tourists.

The five love market is further building a virtual platform, creating an online shopping mall, and completing the pformation from "three now" to e-business.

The five love group has vigorously promoted the construction of e-commerce, expanded the scope of services, and invested about 2000000 yuan in total.

The website supports multi language browsing in China, Britain, Japan and Korea.

The creation of the "five love shopping tour website" has realized the interaction between the five love group and the tourism bureaux and travel agencies of the state, province, city and district.

Through the construction of the online platform, the creation of the five love virtual mall, the pplantation of the five love entity market to the network has enriched the electronic commerce function of the five love market, realized the scale expansion of the five love market in the virtual space, increased the popularity and expanded the influence.

The construction of Shishi clothing city has changed the traditional mode of opening shops with shops on the street, but integrating modern information platform into the management mode of garment city.

Qiu Yuzhen, director of the Management Office of Shishi clothing city and deputy director of the Shishi Economic Bureau, is currently facing the pformation of the marketing mode, vigorously developing e-commerce and building a modern logistics system, thus striving to gain an opportunity in the field of garment professional market development.

In order to break the regional restrictions and speed up the prosperity of Shishi Garment City, Shishi clothing city actively develops e-commerce based on the industrial advantages of "Fujian style" clothing, improves the information service and trading platform of the market, realizes the simultaneous development of tangible and intangible market, and displays all kinds of "Fujian faction" clothing business information at all times.

Shishi clothing city formally established the Shishi clothing city Agel Ecommerce Ltd in 2008. By the beginning of 2009, the platform and portal network had been completed, and the Haibo meeting was formally launched in April 18, 2009.

At present, there are more than 4000 web members.

Shishi clothing city e-commerce platform is an integrated e-commerce service platform developed by Shishi garment city. It links the industrial chain with garment production enterprises, wholesalers and retailers as the core, and sets up an electronic business system of garment industry, which integrates information flow, capital flow and logistics. It broadens the channels of garment industry operation, reduces operating costs, improves business efficiency, and realizes the pformation and upgrading of the garment industry's business mode.

The platform is built on the basis of the physical market, relying on the deep garment industry foundation and developed system of the market group. It integrates three dimensional shopping mall, independent shops, merchandise search, information release, enterprise website, online paction, online payment, financial services, industry information, logistics and distribution functions, and links the apparel industry chain.

The strategic cooperation agreement between Shishi clothing city Agel Ecommerce Ltd and postal savings bank has become a bright spot.

The two sides have launched comprehensive cooperation in online payment, electronic settlement, financing guarantee, centralized cash register and bank joint card, so as to expand the new financial service mode in the field of e-commerce in the domestic professional market.

The cooperation between Shishi clothing city Agel Ecommerce Ltd and South Fujian Institute of technology is an important measure to train e-commerce talents and human resources management, and provide talent protection for the future informatization construction of garment city.

"Explore and establish a mature e-commerce mode suitable for the development and construction of new rural areas in China -- telephone business, and consolidate and enhance the marketing power of websites."

- Zhong Jian, head of Hanzheng Street e-commerce platform.

The operation of Hanzheng Street e-business platform is based on the combination of government support and market-oriented operation. The four governments, enterprises, banks and Telecommunications join hands.

Hanzheng Street e-commerce network has completed the compilation of the basic framework and procedures for information dissemination in November 2007, absorbing the advantages of Alibaba, Taobao and other websites.

Hanzheng Street e-commerce network trial operation in December 1, 2007, officially opened in April 27, 2008.

Since its operation, it has received extensive support and cooperation from Hanzheng Street market owners, merchants and various trade associations. Information collection and entry work has been successfully implemented. According to the characteristics of Hanzheng Street market classification and commodity changes, the six major commodity industries (leather goods and bags, craft gifts, stationery and sports goods, bedding, daily chemicals and electronic products) have been collected and published.

At present, there are more than 4100 members (distributed in more than 30 professional markets and outside the Hanzheng Street market), collecting commodity information (involving eleven categories) one hundred thousand kinds of tradable goods.

Page visits are now 22 thousand times a month.

The future development of the "Hanzheng Street e-commerce platform" project will achieve the "three step" strategic development model.

The first step is to gradually pform the traditional operation mode of Hanzheng Street area in accordance with the requirements of the construction of "Lao Street New District" and actively explore a feasible e-commerce profit management mode. The second step is to step out of the Hanzheng Street area and actively link up with the specialized markets such as the western Han Zheng street and Shun Dao Street in the area of Qikou District, forming a "big Han positive market" atmosphere.

The third step is to build a "big Han Zheng market" brand on the basis of positive interaction with Yiwu, Shishi and other major markets in the country.

The advantages of the "three step" mode are mainly embodied in three aspects: first, cooperate with the market of brand dress Plaza to create an online shopping mall that can connect with the physical market; two, strengthen the management query function of the backstage database, enhance the performance of the front information display and business service module; three, add the management module to provide information for business decision-making.

　　專家觀點

"The development of e-commerce is becoming more and more professional. The professional market is going to be networked. At the same time, with the establishment of specialized markets in different regions, there is a chain operation. This is also a mode of professional market networking."

- Hu Baogang, chairman of Beijing China Alliance Creative Management Consultants Ltd.

Internet technology and knowledge economy have led to the GDP becoming more and more lighter in professional market entity pactions.

Taobao mall, fan Kai pin, Metersbonwe online store, Sijiqing online market...

PK has become an indisputable fact that e-commerce and commodity trading in specialized markets, and the impact of e-commerce on the commodity market, procurement methods, trading means, and business civilization has become a siege to the traditional market.

Because of the leading role of the market and the role of the network, the paction mode, commodity market organization and circulation channel have changed, thus facilitated the integrated mode of supply chain management and the logistics mode of information flow, business flow and capital flow.

In the future, the "physical market + network paction" mode of constructing "short process terminals" is becoming a trend. "Search ranking" and "experience purchase" will also become the basis of the net product market.

"Clothing network sales market is gradually becoming an emerging market platform to replace the traditional professional market. The apparel products market will also change the format function and business mode of the future garment market."

- Liu Zhiyong, general manager of Beijing Wan Shang Lian hang Investment Consulting Co., Ltd.

In recent years, the network economy has gone beyond the normal development, and the wholesale and marketing methods such as Alibaba, Mai Mai and Taobao have changed the traditional way and behavior of commodity trading, and greatly reduced the cost of operation and the price of goods.

All these new situations have challenged the survival and development of the original wholesale market in China and put forward new countermeasures.

While focusing on market positioning and brand management, the professional market should seize the opportunity to vigorously develop e-commerce and integrate logistics and distribution development, so as to ensure the sustained prosperity and harmonious development of the professional market.

The apparel network sales market is gradually becoming an emerging market platform to replace the traditional professional market. The apparel products market will also change the format function and business mode of the future garment market.

Merchant view

"In today's information rich environment, the key task is to effectively filter information, and information processing is also a profitable e-commerce opportunity."

- Daying Ying Dong international clothing trade city merchants, Yi Tian trade e-commerce website partners Wu Jinsu

In the face of market changes, businesses as professional markets should make changes and adjustments.

Our strategy is to strengthen Internet marketing channels, use the Internet to publicize and promote our products, so that new and old customers can get to know our products in time.

In my book "economic meditation", I saw an economist as follows: "today's society is a very rich and even flooded society, and the emergence of the Internet has accelerated this process. Information is not a scarce resource, but rather an excess.

Compared with excess information, only one kind of resources is scarce, that is, people's attention.

If you want to succeed in the present economy, you must be good at getting attention. "

For example, our company provides more than 50 messages to the Internet every day.

In such a huge amount of information, customers "get lost" is a very normal thing.

Therefore, the biggest sentiment of this year is to get attention by means of excellent advertising. After gaining attention, we establish trust with honest and considerate service and erect the brand of an enterprise.

Many local dealers now take advantage of our advantages and come to discuss cooperation.

Because they see that e-commerce can reduce the cost of getting goods, especially for the northern customers, which is very cost-effective through Internet wholesale.

Like the "style women" brand of the the Yellow River clothing city merchants' agent, and the rich people's clothing city merchants independently develop the "V finger" brand, they give us the network agency of the clothing, and the professional team of Yi Tian and trade is responsible for wholesale on the website.

Actually, I've been thinking about how to get attention this year.

Continue to borrow the two rules in the book "economic meditation": the first rule of attention is to pay for attention; the second rule is to pay attention to the place of payment because attention is scarce.

There are many opportunities for free information dissemination on the Internet, but the role of paid advertising is more and more small.

So if you want to spend money, you will spend money.

On the Internet, we are not only information providers, but also information gatherers.

In today's information rich environment, the key task is to filter information and process it into various components. Scarce resources are the ability to process information.

Information processing is a profitable e-commerce opportunity.