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    How Strong Is YOUNGOR In Clothing Industry?

    2010/4/12 14:30:00 42

    Youngor

      

    YOUNGOR's great shock in the clothing festival is its integration of upstream and downstream industrial chains, that is, YOUNGOR has formed a complete industrial chain from fabric to clothing sales.


    Red Eagle, AUX, FOTILE, wave guide, YOUNGOR, and Chinese fir.

    Familiar brands are produced in Ningbo.


    However, the vast majority of large enterprises are not so-called high-tech industries, and some are even labor-intensive enterprises.

    Why can these enterprises become the leaders of the industry and be so competitive in the market?


    "We feel that traditional industries are also competitive if they are bigger and better."

    Deputy mayor of Ningbo, Su Li Guan, explained the competitiveness of Ningbo's industry.


    In the view of Su Li Guan, there is only backward technology and no backward industry, so we must constantly innovate.

    At present, these traditional industries in Ningbo are catching the tremendous business opportunities brought by the Expo with keen touch.


      雅戈爾樣本


    Among the large enterprises that are eager to catch up with business opportunities in Ningbo, YOUNGOR is particularly high-profile and bright.


    "In World Expo, YOUNGOR will be officially unveiled at the YOUNGOR global image store &LSquo, one of Shanghai's most prosperous Yanan East Road," to greet visitors in World Expo.

    This is an important deployment of YOUNGOR's efforts to expand the Expo brand.

    Recently, Li Rucheng, President of YOUNGOR group, said.


    YOUNGOR, a small garment manufacturer founded in 1979, is now one of the largest garment enterprises in China.


    At the initial stage of YOUNGOR's establishment, it was only a processing enterprise, and it was not different from other manufacturers at that time, but it was breaking innovation that brought huge rewards to it.


    YOUNGOR's great shock in the clothing industry is its integration of upstream and downstream industrial chains.

    That is, YOUNGOR has formed a complete industrial chain from fabric to clothing to trade and sales.

    This industrial chain is not only a product advantage for YOUNGOR, but also a flexible market reaction and more opportunities for international cooperation.


    YOUNGOR's R & D benefits from a straight industry chain.

    This vertical and smooth industrial chain promotes the coordination within the company, and becomes a bridge. It also makes more ideas and innovations become a reality.

    With its own research institutes and textile mills, weaving factories and production processing plants, YOUNGOR can make specific requirements for the technical indicators of the products, and continuously use the final qualified indicators for the upstream enterprises: the processing factories require the fabric factories and the fabric factories to require the upstream mills to ensure the strength of the fabrics by ensuring the length of the cotton yarns.


    "When YOUNGOR production and sales have reached a certain level, when the fabric bottleneck is beginning to emerge, the integration of the industrial chain is imminent."

    According to Li Cheng Cheng, the processing capacity of the garment industry is already available, and the card is stuck on the fabric.

    Only enterprises own their own fabrics can consolidate this advantage.

    In the past, YOUNGOR's fabrics depended mainly on foreign countries.

    Today, YOUNGOR focuses on developing and producing high-end brand fabrics. Its price is only 1/10 of that of Italy's fabrics. The main international buyers have been turning to YOUNGOR.


    The current YOUNGOR has formed a vertical industrial chain: from cotton growing, textile printing and dyeing upstream business to clothing design, processing and retail.


    "YOUNGOR's production department, sales department and fabric factory have set up their own R & D team.

    YOUNGOR integrates these R & D teams to understand the market as well as the raw materials.

    The integration of raw materials, fabrics, production enterprises, sales and retail is a very good attempt. Products from R & D, production to listing are under our control and can respond quickly to market changes.

    Li Ru Cheng said.


      沒有落后的產業


    Su Li Guan thinks YOUNGOR's rapid development benefits from its constant innovation.


    In the view of Su Li Guan, a labor-intensive industry like YOUNGOR is quite numerous in Ningbo, but as long as it keeps innovating, it can become a profitable industry.


    "We have to gradually make technological substitution. Now, compared to 10 years ago, clothing is almost entirely different from workmanship and fabrics. The industry looks more traditional, but the industry is not backward."

    Su Lu thinks.


    In April 6, 2010, the 2009 annual report released by the listed companies of YOUNGOR group showed that while the net profit of its textile and garment business declined, 86% of the net profit of the company came from equity investment and real estate, and equity investment realized a net profit of about 1 billion 625 million yuan, occupying half of the net profit.


    In this regard, Su Li Guan said that understanding, "(enter the real estate industry) to easy money, entrepreneurs after all, maximize efficiency, this is the law of the economy is at work."


    "YOUNGOR is engaged in real estate in 1992, but YOUNGOR is more prudent in investing in real estate. It mainly invested in Ningbo, Hangzhou and Suzhou. If the real estate market of these three cities is not good enough, then the property market in the whole country will definitely have problems."

    Li Rucheng was also optimistic in 2009.


    YOUNGOR has frequently been involved in equity investment, and has been interpreted by many people as a vivid reflection of the advanced investment awareness of Zhejiang private enterprises.

    "Equity investment can leverage and integrate more advantageous resources and industries."


    "Enterprise innovation can not be eager for quick success and instant benefit, and we must be able to endure loneliness. As long as we stick to long-term and stable investment, we will surely get the rewards from innovation."

    Weng Zhentao, director of Ningbo Qian PU industry, may explain how to avoid detours in innovation.

     


     


    Source: Phoenix Network

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