How To Sell Shoes For Sale?

In 1952, the Losangeles Times published a sensational advertisement in the front page: "high price for another Adidas running shoe thrown by Eddie Tolan at the Losangeles Olympic Games in 1932." The asking price is $5000. Eddie Tolan was the 100 meter champion of the year. The shoes he wore when he won the championship had a certain collection value.

Over half a year after the advertisement was published, more than 100 running shoes, known as Eddie Tolan's winning the title, were sent to the advertisement in front of Garry, but they were all negated. The price of the fare increased to $8000, and the other shoe did not appear. Doubts were also expressed about the authenticity of the advertisements, and Eddie Tolan was not thrown into the stands after winning the championship. But there was no direct broadcast of the past 20 years before, and there was no direct evidence to support this scepticism.

In 1953, Eddie torland's other running shoes still did not show up. "Disappointed," Gary sold the shoe in his hand and sold for 4000 dollars. But soon after he sold his shoes, another shoe finally appeared. A mysterious seller provided a pair of running shoes, a pair of shoes made with that newly changed hand, and eventually sold at a price of only 6000 dollars. The sensational acquisition ended at the end of the day.

This pair of running shoes was collected by Edward and displayed at the local sports museum. Two years later, when Eddie Tolan, who had moved to Europe, was invited to visit the museum, he pointed out on the spot that it was not his shoes at all (two feet above his feet). When he won the championship, he did not throw his shoes at the grandstand. When the news came out, public opinion was in an uproar. At this point, Gary had to admit that the first shoe he had sold was his old running shoes. He was the only person behind the sale of second shoes that made him the only one he could match with the first shoe he sold.

Edward, who knows he has been a great leader, says he intends to sue. But Gary told him through his lawyer that he was willing to buy those shoes at twice the price. Edward finally accepted his offer and made concessions. It seems that Garry paid 10 thousand dollars for the fraud he set up. But no one could have imagined that he immediately sold the Adidas's running shoes back to Adidas's showroom at a price of 30 thousand US dollars. The head of the company explained: "the Olympic 100 meter champion will appear every four years, but such a wonderful plan is never seen again." These weird shoes have actually created an advertising benefit of less than $300 thousand for Adidas.

The above story is excerpt from reader 2010 seventh. In fact, in our planning plan, we often deduce the story of "selling the old shoes at high price" (the annotation after the paragraph is the process of capital market correspondence) -- a bankrupt "old enterprise", which has been sold and sold in the market after ingenious packaging and planning, so the reorganization is "eternal theme in the capital market". It is undeniable that by restructuring, we can transform and transform the garbage company into a new company that is full of vitality. But in fact, how much is the restructuring in real sense? Often the price has been sold to the sky, and the company is still "old shoes", and those moving "stories" are exactly the lies that the plotters make up carefully.