Development Of Shenzhen Garment Industry

In April 11th, pushing the Shenzhen brand and Shenzhen trade fair, Shen Yongfang, Secretary General of the Shenzhen garment industry association from Beijing, said in an interview with the media that the garment industry in Shenzhen achieved about 100000000000 yuan in output value and nearly ten billion dollars in exports in 2009. In 2010, it will upgrade industrial innovation and create Shenzhen fashion and creative highland, and implement the fashion brand alliance. The development of Shenzhen's "fashion capital" and "women's clothing capital" will be greatly accelerated.

Recently, Shenzhen designer brand "Ma Fei Er" 2010 spring and summer women's wear was unveiled at the Beijing international fashion week, attracting celebrities of fashion design at home and abroad, and "attracting" many consumers "fans". People's attention to Shenzhen brand is very impressive.

Shenzhen famous brand "Song Li Si" special issue, the grand occasion is also unprecedented.

The women's clothing brands like "pink", "Jiali Si" and "Zhu's Square" jointly held 2010 spring and summer special releases.

It is reported that Shenzhen women's clothing brands occupy an important share of high-end commercial buildings in Beijing, Shanghai, Chengdu, Dalian and other domestic front-line central cities.

In Beijing, such as Seth, China World Trade Center and other high-end shopping malls, regardless of brand image, quality, design creativity and sales prices, Shenzhen women's wear compared with the international women's wear brand, has become the pride of Shenzhen people.

A TV set can only earn tens of dollars after sale, while the profit of a brand garment is several times, even 10 times and 20 times of that of a TV set.

At present, many brand clothing enterprises in Shenzhen have become prominent tax payers.

Shenzhen's "lady's house" has been a large taxpayer in the area for many years. The amount of Mass Phil tax is RMB 100 million yuan. According to the introduction, it is expected to reach two hundred million this year.

The garment industry in Shenzhen has not only become a real competitive industry, but also an innovative enterprise with high cultural and creative content and high value-added products.

At present, the mature clothing brand of Shenzhen has developed from the initial franchise chain to the market. Now it has turned into a fashion brand club, relying on high-end commercial buildings, competing with international brands.

Some brands have established "regional agents" in the whole country to form regional networks and jointly promote brand effect.

According to Shen Yongfang, Secretary General of the city garment industry association, in 2010, the association will actively carry out the national tour of Shenzhen women's clothing with the theme of "fashion Shenzhen", and create "Shenzhen women's clothing regional brand". At the same time, it will actively create "fashion sinks" and cooperate with the large and medium-sized cities and regions throughout the country, set up an interactive development base for fashion industry with brand clothing and clothing as the main form, build a fashion brand alliance of the clothing industry, take joint operations and new business models of the whole chain operation, and push the Shenzhen garment and related industries to the domestic and foreign countries, and further build the Shenzhen garment business joint fleet.