Wenzhou Enterprises Start Overseas Marketing Pilot

　 At present, Wenzhou is launching a pilot project for the marketing of overseas Wen merchants, and the Italy Wenshang marketing point is expected to start in June this year. More than ten enterprises will take the platform closely to the international market and undertake the high-end order business. The marketing points of the US and Turkey are also being actively prepared.

The pilot of overseas Wen Shang marketing will give full play to the resource advantages of overseas Chinese and the platform role of overseas commodity cities, so as to expand the international market space by establishing regional sales headquarters, franchised stores or trade representative offices. These global marketing experiments are just like "Wenzhou wharf", which can enable Wenzhou enterprises to receive international trend information at zero distance and absorb cutting-edge fashion culture in time. Prior to this, the Wenzhou clothing chamber of Commerce and the Hongkong garment industry association have reached a cooperation and set up the Wenzhou garment office in Hongkong.

It is reported that the Wenzhou Municipal Foreign Trade and Economic Cooperation Bureau is working with the Wenzhou clothing trade association to take the lead in launching the overseas Wenzhou marketing network pilot project with the clothing industry as the incision, so as to attract more industries to participate in it.

At the same time, Wenzhou will continue to increase its support for "going global" this year. The support fund has increased from 6 million yuan last year to 17 million yuan this year. The key international exhibition has increased from 10 last year to 30. The booth fees and transport costs of exhibitors should be fully subsidized.