2010Chic Korean Wave Hits

For this year's China International Clothing and Accessories Fair (CHIC2010), the largest overseas highlight is the South Korean Pavilion: CHIC special cooperation country, Korea Pavilion alone, 92 exhibitors and 190 booths, with a total area of 4000 square meters.

In the past, individual enterprises came to explore the Korean clothing industry this year so much, let many people exclaim: "Korean wave" attacks on China's Clothing Fair!

In fact, for those who are familiar with the Chinese apparel market, although Korean apparel is not very large in the Chinese market, the Korean wave of consumer fashion apparel has long been a reality, especially in the eastern coastal cities.

What warning can "Korean wave" bring to China's clothing industry?

Let's first analyze her "popular elements".

First of all, Hallyu's first label is "culture".

With her "Korean drama", she sneaked into China. In the magnificent Korean film and television works, the beautiful twists and turns of love stories, personalities with distinctive personalities, and fashionable and beautiful dress costumes entered the Chinese audience's perspective, especially the young female audience.

The second labels of "Hallyu" can be called "integration".

South Korea also has its own national costume, but the mainstream clothing in Korean dramas is neither an antique national costume nor an orthodox formal suit, but a Korean modern fashion dress completed by local Korean designers.

They blend the popular elements of Europe and America with the eastern culture, so that Korean clothing design is at the forefront of Asia and even the world.

Industry experts can also find many other labels of "Hallyu", but the core content is "culture". This is exactly what we need to seriously learn from our Chinese clothing industry.

As a great cultural country with thousands of years of history, an ancient civilized country that created the world's fashion channel of the Silk Road should have been "culture". But nowadays, Chinese clothing is often associated with "low end" and "cheap".

How can we manage it?

Why is the heart safe?

We have to reflect deeply.

Are we still enchanted with the "made in China" old label?

For China's clothing industry, the most important thing is to understand the connotation of industrial upgrading.

In the current industrial division of labor, we are still included in the traditional manufacturing industry, that is, clothing as an ordinary consumer goods for positioning.

In fact, all consumers who have solved the problem of food and clothing will not treat clothing and clothing as simply necessities of life.

The core function of clothing should be "fashion culture", which is the most basic and most commonly used prop.

So we say "industrial upgrading" and "structural adjustment", but the most fundamental problem is how to locate the industry.

After decades of reform and opening up and economic development, our clothing industry has come to a farewell to a simple manufacturing position and upgraded to a new position of "fashion culture industry".

Should we stick to the old dream of "Tang costume" and "Hanfu"?

Yes, the national is the world, and the clothing with national characteristics can occupy a place in the history of the world's clothing.

But at the same time, we must also understand that in an era of deepening economic globalization, national costume will never become the mainstream of the world.

Only modern clothes with cultural integration and modern clothing that keep pace with the times will be the development direction of the world garment industry.

Of course, we can never completely lose the cultural characteristics of our nation. The clothing of national characteristics has its own consumer groups. It should be preserved and carried forward, but it can not be opinionated and become a "narrow nationalist" in the clothing industry.

This year's CHIC, overseas pavilion area of more than 20 thousand square meters, the total area increased by more than 15% over last year.

Apart from Korea, there are more than 300 brands from Germany, Italy, Spain, France and other countries. With their new design, new vision, new ideas, new strategies and the desire to cooperate with Chinese partners, they come to CHIC, and make landing CHIC as an important way to develop the Chinese clothing market.

This phenomenon shows that China's market as the most growing consumer market, its market potential has attracted more and more attention from overseas brands.

On the other hand, it is also a warning to us that we should speed up our search for an increasingly open era, and how can we go out better when more and more foreign competitors enter the Chinese market?

Where is the road from "clothing power" to "clothing power"?