Child Shoes Enterprises Should Actively Cope With The Changes Of Children'S Shoes Standard

The national footwear Standardization Technical Committee has proposed to declare the standard project plan for children's sports shoes and children's sandals, which means that the national standards for children's shoes are in the process of brewing.

It is reported that as one of the three domestic children's shoes manufacturing bases in parallel with Guangzhou and Wenzhou, Quanzhou children's shoes enterprises are actively participating in the preparation of Specialized Committee and studying the relevant standards to cope with the possible changes in children's shoes standards.

At present, because children's sports shoes and children's sandals are no national standard, the quality of children's shoes in the market is not good, and some enterprises even follow the adult standards to produce children's shoes.

There are some misconceptions about consumer purchase.

In a brand shop for children's products in downtown Quanzhou, Miss Liu, a shopping guide, shows the softness of shoes to a customer. A young mother chooses the softest pair from several children's shoes. This is a common phenomenon.

"In fact, children's shoes soles should not be too soft, children are at the stage of skeletal development, too soft soles are bad for their feet health, and the hardness of children's shoes abroad is very high."

Chen Shuqing, a domestic brand expert, told reporters.

Chen Shuqing has been acting as brand marketing for more than 10 brands of children's shoes in Quanzhou for many years, such as POOVE, camel, and Yong Gao. He analyzed the phenomenon that the children's shoes are too soft at present. It is very common that many parents are in the wrong area of shopping. They think children's shoes are softer and better.

The reporter visited the children's shoe counters of the major shopping malls in the city, and found that children's shoes with larger bending soles were favored by consumers, as Chen Shuqing said. Most customers pay more attention to the softness of upper and upper shoes when choosing children's shoes.

Insiders said that in addition to the strong demand of the market for "soft", some children's shoes enterprises are also one of the main reasons for the improper selection of rubber and filler in the product outsole formula, and some enterprises will reduce the cost of rubber products and reduce the content of the rubber in the whole distribution, which will also cause the outsole of children's shoes to be softer.

Chen Shuqing believes that from a technical point of view, the high degree of flexibility of shoes wear resistance is poor.

But in this regard, there is no national standard at present, which makes children's shoes enterprises at a loss.

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Xie Jiasheng, director of Fujian footwear industry association Quanzhou office, told reporters that because of the lack of national standards for children's shoes, some children's shoes enterprises were very helpless when they accepted the testing department.

According to the current standards, it is not possible to produce comfortable children's shoes suitable for children's feet physiological characteristics. Some enterprises have set up their own standards with relevant units, but these standards are not recognized by the testing department, and the phenomenon of unqualified children's shoes detection often happens.

It is understood that children's shoes are broadly divided into three categories: leather shoes, sandals and sports shoes. At present, only children's leather shoes have national standards, that is, QB/T2880-2007 "children's leather shoes", while children's travel shoes are implemented according to the standards of adult travel shoes GB/T15107-2005 "travel shoes". Children's leather sandals are currently based on light industry's "leather sandals" QB/T2307-1997 standard.

"Such standards make children's shoes manufacturers in a dilemma.

If the standard of adult travel shoes is implemented, the quality of children's shoes produced is too hard, which reduces the comfort of shoes and does not meet the consumer's purchase criteria, which will affect the sales. However, to produce children's shoes that meet the requirements of children's health and safety, it is necessary to adjust some technical indicators, and children's shoes produced after adjustment are often not up to the testing standards.

Analysis of the industry.

It is understood that, according to the current situation of children's shoes market, the national footwear Standardization Technical Committee has already carried out extensive investigation and preliminary research, and intends to declare "children's sports shoes" and "children's sandals" standard project plan.

Technical research should be done ahead of time.

At present, there are no national standards for children's sports shoes. The children's footwear industry in Quanzhou is mainly sports shoes, and Liu Qi, a senior consultant of the State Sports General Administration sports research and development center, suggests that children's sports shoes enterprises in Quanzhou should improve their technological content according to their own characteristics.

For example, enterprises can try to cooperate with science and technology projects of secondary and tertiary institutions or scientific research institutions, and increase research investment to protect children's foot health, so as to improve product innovation ability and enhance product's protection and comfort.

Liu Qi believes that enterprises should do a good job in the study of special technical indicators for children's sports shoes in advance, and refine the basic data and test methods of national standards, industry standards and provincial standards, and take the fate in their own hands.

In addition, we should strengthen the quality control of the products and conduct a comprehensive inspection of the quality of the relevant shoe materials.

Liu Qi said that during the development phase, physical testing of materials used for development should be carried out, and on this basis, enterprises' standards should be established step by step, and the quality control and management of products should be done well.