&Nbsp, A Poor Student Who Will Do Business, Earn 500 Million Yuan (2) From 50 Thousand.

Wang is very honest about loans to banks. He never pays for private loans.

In order to introduce the right of distribution of golden dragon fish oil, the king who filled in funds at that time would have exhausted his brain.

At that time, at least 500 thousand yuan was needed for each batch of golden dragon fish oil.

Think about it; Wang fills a good idea, he negotiated with another merchant in Xiangtan.

When Wang fills in to purchase, the other party advances 250 thousand yuan to him. When Wang fills the goods almost the same time, when the funds are returned, the other party wants to pfer the goods, and Wang fills the money to the other side.

Every time I go back to business, I do credit every time I do business.

Stagnant capital has gained double benefits through this turnover.

So Wang filled and quickly sold the distribution rights of the Golden Dragon.

Chain top 100

By the end of 1995, Wang Ying accidentally discovered an unobvious news on an economic newspaper in Guangdong: Yangcheng is going to organize a high-level seminar on China's retail industry, mainly discussing the development path of China's state-owned retail industry.

At the meeting, the head of the State Economic and Trade Commission put forward the theme of "developing chain supermarkets as the development direction of China's retail industry". At that time, the concept of "chain supermarket" was heard. Wang filled felt that the "chain supermarket" was the business philosophy and development goal of its own company.

In order to get first-hand experience, Wang also went to Guangdong's first retail store in Ji Ji Island, which was opened by the Japanese. The business scene was so hot that Wang filled the hot blood. He decided to run a supermarket in Xiangtan.

After returning to Xiangtan, Wang filled the market research and supermarket development plan immediately.

He spotted the commercial Wang Fu, a state-run food and meat mall, which was then located in the downtown area, which has been on the brink of collapse due to poor management.

In negotiations, the other side's conditions are relatively harsh.

It is necessary to receive and lay off laid-off workers.

After consideration, Wang Tian decided to receive 40 reemployment workers.

After the news spread, many people think that Wang is too risky.

On the night before the official opening of BBK store in Jiefang Road, Wang did not sleep well. He had been worried about whether the opening business was hot.

To make Wang fill happy, the opening of the business made him realize the business opportunities brought by the advanced business philosophy.

When the shop door was not opened, the door was crowded and crowded, and people queued up consciously.

Over the years, when Wang had filled in such a breathtaking scene, he felt he had won again.

BBK supermarket chain's opening business is hot, so that other businesses in Xiangtan see business opportunities, thus triggering a new round of commercial party struggle. Some businesses are following BBK chain store operation, forming pressure on BBK.

In order to avoid vicious competition, Wang Tian decided to seek community development in small and medium-sized cities and county level cities.

This is based on the current purchase; looking forward to the future development, Wang began to realize the development strategy of "rural encircling the city".

In January 28, 1998, warehousing and shopping, low cost operation and low price operation were used as warehousing enterprises. The opening of BBK Lan Yuan Plaza was completed. Wang spent a lot of money and spent about 200000 yuan on introducing advanced software information system to deal with the information of goods entering and selling faster and more accurately. Low price promotion has opened up a new bright spot for the opening of BBK Lan Yuan Plaza, and the customer broke through the door. Wang Tian once again created a miracle in Xiangtan's business.

Step by step expansion, step by step to glory.

Wang filled the business tentacles and extended to the surrounding cities, Zhuzhou, Changde, Yueyang and other places with the "BBK" Plaza. In January 1999, Wang filled the company from Xiangtan BBK food company to Hunan BBK supermarket chain Co., Ltd.

Over the past few years, Wang filling has developed into one of the largest supermarket chains in Hunan Province, with branches distributing all over the province.

In March 25, 2001, at the 100 conference of China's chain industry held in Beijing, BBK ranked the fifty-sixth among the top 100 chain enterprises in China, becoming the only enterprise in Hunan Province, and was awarded the AAA level credit unit awarded by Hunan Construction Bank.

But Wang is never satisfied with his career.

He has his own business vision: by the year 2005, BBK will focus on Xiangtan.

There are 80 hypermarket stores, and some 110 chain stores, with an annual turnover of 5 billion yuan.

Wang wants to make "BBK" the "WAL-MART" of China.

On the development strategy, BBK implemented the layout strategy of Xiangtan as the center, taking the rural encircling the city as the center, adopting the expansion plan of concentrating troops, avoiding strong enemies, breaking through and steadily advancing, thus avoiding the brutal competition of the strong enemy and gaining the dominant position of market competition.

On the development strategy, we should take the road of low cost expansion.

Although BBK has a large chain store and distribution center, there are very few investments in the infrastructure. All shops are leasing or buying the right to operate the site for a number of years, and then they are put into use after simple and clear decoration.

The most important thing is to take advantage of the principle of complementarity and expand cooperation with the former state-owned commercial deficit enterprises.

The specific way is to use the original business of the state run commercial deficit enterprises to inject BBK into brand, capital and management technology, to lay off laid-off workers for re employment, and to pay part of the pension for retired workers.

However, most of the original commercial outlets are located in a good geographical location and have large business sites. The rational pformation and utilization of these establishments greatly saves capital construction costs and shortens the opening hours.

Not only that, smart savvy people also re lease some of the stores by way of external businesses, which not only make up for each other, but also make use of the role of tourists, and get part of the rent from the tenant, which further reduces the rental cost of the premises.

At the same time, they always pay attention to the reality and make full use of the existing facilities.

In the education of employees' business philosophy, BBK emphasized that only the customer is the real boss of the company. Without customers, there is no business, and the company will not be able to make profits. If customers are not satisfied with the company, they will no longer buy goods at home. They will break the boss's financial resources and be fired.

In order to ensure the implementation of the "center", the company has also formulated a series of safeguards to ensure customer satisfaction.

First, we must ensure the quality of commodities.

Two, all goods strive to be cheap and save money.

The three is to increase the variety of commodities according to the needs of customers.

The four is to create a spacious and comfortable shopping environment.

The five is to ensure the interests of customers absolutely. It is emphasized that when the interests of customers conflict with the interests of the company, we must first ensure and protect the interests of customers without loss.

Sometimes customers break things carelessly, and they can not make customers pay for them.

BBK not only requires employees to deeply understand the connotation of this concept, but also to embody this "guarantee" theme in practice.