CHIC2010 Collusion With Clothing Agents In Brand Development

In 2010, the beginning of a new era of China's garment industry development, looking for a new direction for the development of the garment industry, is the first problem we need to solve in the new ten years.

Strategic adjustment, industrial upgrading and branding are hot topics. It is undeniable that this will be the main trend of China's industrial development in the future.

But we must also soberly realize that under the current China's environment, it is impossible for every garment enterprise to successfully pform. In the increasingly fierce competition, the survival of the fittest and the survival of the strong are in line with the laws of the market economy.

This requires some enterprises to clearly understand the current situation and choose a suitable development path.

On the way of clothing brand development, distributors and agents contribute irreplaceable force to the development of brand terminals.

At the scene of CHIC2010, there are many agents. Their presence has contributed to the economic development of China's garment industry.

Beijing Baohua Yulong Co., Ltd. is mainly engaged in the introduction, market development and sales of international footwear brands in mainland China, and now has established its own mature channels.

Its agency brand is mainly founded in 1949, the German shoes brand Gabor, founded in 1954, the German footwear brand Sioux, founded in 1929, Italy leather brand a.testoni.

The main purpose of this visit to CHIC is to promote the German shoe brand Gabor, Gabor has opened nearly 100 stores in China, and has set up flagship stores in Beijing and Zhengzhou, with a good momentum of development.

Gao Nan, the head of Beijing Baohua Yulong Co., has come to CHIC to display and promote since 2001. Now the good development of the agent brand is complementary to the influence of CHIC.

Gao Nan said, "it is possible to catch up with giants when we walk with giants."

This is his belief that he insists on acting as a high-end brand.

Beijing Jia Lan Fei Shi Trading Co., Ltd. is a company specializing in underwear sales agency business. Its main brands include Austria noble Wolford, Italy luxury MaxMara underwear products, German underwear brand FELINA and KUNERT brands.

From the point of view of the agent brand, Jia Lan Fei Shi also put its goal on the international high-end brand. It has overcome many setbacks since it went all the way in 1996.

In 90s, it was necessary to have the courage to represent the big international underwear.

Fortunately, after 30 years of reform and opening up, the achievement of China's economic development is no longer the same as in 90s. The consumption power of Chinese consumers has also greatly improved, and the demand for international first-line brands is also growing.

Jia Lan Fei Shi is the first time to participate in CHIC, Wang Lin, chairman of the board said: "before the company is committed to the use of their ability to open up the market, but the effect is not ideal, the pace of development is slower.

It is hoped that by participating in CHIC2010, the company can communicate with more channel customers and end customers, and establish cooperation so that it can take the new stage of Jia Lan Fei Shi.

China's vast numbers of agents have benefited greatly from the deepening of reform and opening up and the continuous expansion of domestic consumption capacity, and have contributed to the development of China's garment industry.

Shao Ligang, a famous buyer's data management expert, also gave advice to domestic agents. He believed that the agent brand could not buy only one logo, but also should learn from the mature brand operation system abroad, including logistics, marketing and many other aspects.

Only by constantly learning in these areas and constantly making up for the gap with foreign brands, can our ODM and OBM develop better. China's clothing industry can truly become the leading role of the international fashion stage.

We hope that at the starting point of the new ten years, China's clothing enterprises can find suitable terminal partners on CHIC, and collude with agents to seek the direction of brand development, constantly adjust and grow continuously, and make the brand strive to become the direction of international fashion brands.