Bobbi'S Founder'S History Of Legendary Entrepreneurship
Every girl dreams of having a Bobbi doll. How does this legendary product develop? Let's witness it. Miss Luo is the youngest of the 10 Jacobs' families.
Luo's parents were immigrants from Poland who came to the central part of the United States before the war. Her father was a gambler. On the card table, he lost twelve days and two nights, and often made the family of a family unable to solve the problem.
Incidentally, Miss Luo was born on the day when her elder sister was married, and her mother was born with a serious illness. In order to share it with her mother, the elder sister took her little sister to her new home to raise it. It was a lifetime, in other words, Miss Luo was brought up by her elder sister.
When the poor children were in charge, the elder sister opened a little fast food shop in the corner of the town store, and earned money by working hard to earn money for her family. In the eyes of Miss Luo, the elder sister was like a big hero and a living example.
Miss Luo began to work as a helper in her fast food shop when she was eight years old. By the time she was fourteen or five, she could take the initiative. If her elder sister was not well enough to come to the shop, she could manage the fast food shop as if she were so sick.
When Miss Luo was seventeen years old, she fell in love with the shy boy in the school at first sight. Xiao AI studied art.
When the elder sister knew this, she firmly disagreed: How did the girl of our poor family have to try to marry a good family with a little future and spend a lifetime with a poor artist?
For Miss Luo, the elder sister's words had to be listened to. At the same time, she knew that the children of poor families had to rely on themselves to change their destinies. Many times they could not come by their own temperament. So they decided to take a bite and break up AI. They went to Losangeles alone, and they decided to find a job to settle down.
Losangeles is a big world. How wonderful it would be if you had the chance to spend time in Hollywood and see the big stars on the screen every day.
But everyone said that Miss Luo had no academic background and no relationship. It was very unlikely that she would go into the star factory, but Miss Luo was a strong person.
Finally, one day, I found a chance to visit Hollywood studio. When she came out, Miss Luo had already found a secretarial job inside, so that she could find her little sisters at the door, all of them fell through their glasses.
Miss Luo has not yet been able to gain a firm foothold in the Hollywood. Xiao AI has moved to Losangeles. The love between these boys and girls is more and more impossible for adults to stop.
Miss Luo bought a beautiful watch to Xiao AI with her earned salary. A gift note was attached to the gift box. "I wish you could marry me!"
Little AI could stand up to Miss Luo's initiative, so the two men borrowed their wedding costumes, so they managed to make matters of life.
After marriage, Miss Luo continued to work in Hollywood to support Xiao AI's career, while little AI Bian took part in odd jobs and studied art. Although the days were plain and hardship, lovers were eventually married.
One day, Xiao AI excitedly told Miss Luo that he had a new idea: using a new material, plexiglass, which was invented at that time (time 1936), to make handicrafts, such as brooches, pendants, earrings, ashtrays, and so on, and this must be a unique idea.
In order to fulfill her wish for her loved ones, Miss Luo took all the savings and bought a kiln for Xiao AI, and turned the living room of the apartment into a workshop, which led to the ultimatum of the landlord and ordered them to move away immediately.
No way, Miss Luo had to borrow money and rent a small broken room in the laundry next to her as the studio of Xiao AI.
A few months later, the clever little AI made a batch of samples. Miss Luo put them in a suitcase and went to the family's gift shop to knock on the door.
But how can it be easy to start a business?
Day by day, Miss Luo kept eating away from the door.
Fortunately, she has a natural entrepreneurial spirit, adventurous, and never give up.
Finally, one day, she went into a valuable jewellery shop. She saw the samples of Miss Luo's hands, and his eyes shone brilliantly, insisting that Miss Luo take him to see the master craftsman. Miss Luo's mind was empty. If the jeweller owner saw the poor and sour phase of the Ai Ai workshop, the business would be turned yellow by 80%, but somehow the shop owner, Miss Luo, had to take him to see Xiao AI.
It was Bo Li Xiang in the middle of a thousand li horse, the boss not only did not despise the cold spell of the Ai Ai workshop, but also made a small order on the spot. The small couple's workshop finally had the first customer and the first order, so that young entrepreneurs went on the road.
But it didn't last long. Miss Luo suddenly became pregnant, and checked out that she was born with easy abortion. She needed to stop working at once and stay in bed and rest.
Although AI is an artistic genius, he is not a talented person who is good at running business.
Little AI had to introduce several new partners. He continued to pursue his own design. Others managed to produce, channel, sell, and small businesses flourished. After one or two years, the annual sales volume of small workshops reached several million, but Xiaoai was unhappy from now on, because the new partnership was only mass production to increase sales, and did not care about product design innovation and quality assurance at all.
Miss Luo is now the mother of two children.
When she heard about Xiao AI's displeasure, she suggested that Xiao AI pfer her share to those new partners, and they would look for a chance to make a comeback.
After listening to Miss Luo's suggestion, Xiao AI went to those partners to negotiate. He did not think that the other side did not mean to stay. Instead, he offered ten thousand yuan to let Xiao AI leave immediately.
Ten thousand yuan, you can buy a company with annual sales of millions of companies almost 1/4 of the shares?
Xiao AI was convinced that he had heard the wrong thing and came back to tell Miss Luo about it.
Miss Luo was very calm, saying, "sell, let's take these ten thousand dollars and start all over again!"
In the second year, the company announced that it was the biggest gifted bargain in the world, but it had released the core genius designer of a start-up company.
And Miss Luo and Xiao AI, the couple, began to work hard day and night.
In order to let Xiaoai be able to focus on designing products, Miss Luo has several roles. She is a wife, a mother, or a sales, supervisor, purchaser, and truck driver.
It is not easy to start a business. Although sales are increasing and employees are adding a lot, the company is still in the red and often has deficits. There is no way to find VC and no angels.
Miss Luo patted her breast to make sure that the first thing to make money was to repay the loan first. If she hadn't paid the money, she and Xiao AI would take turns to work hard for a whole life in the brothers and sisters' families. Finally, a sister with a slightly well-off family had loaned one hundred thousand yuan to Miss Luo, and the couple then broke the money into the start-up company.
After nearly ten years of polishing, Miss Luo and Xiao AI have designed, produced and sold numerous kinds of products, including artistic frames, children's furniture, music boxes, three legged pianos and toy pistols.
Although there is no such thing as a killer product, the start-up company has developed into a small profit professional toy manufacturer.
When Miss Luo came to see her brothers and sisters with the money she earned, she gave two choices: one is to return all the loans with interest, and the two is to convert the debt into equity and turn the loan into shares of the company.
Brothers and sisters want to hear Miss Luo's suggestion, Miss Luo said, of course, debt to equity swap, if you agree, I can now let you use the money to buy half of the company's shares.
The brothers and sisters even agreed to listen. After a few years, the one hundred thousand yuan they lent to Miss Luo became the 50% stake of Mattel, the largest toy company in the world.
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