Enterprises Introduce New Equipment And Increase Production Capacity.
"Since the beginning of the year, we have introduced four new products, including automotive interior, garment leather, sand surface, export bathrobe and double flannel. The market response is very good, and the order is basically in October." To Meishan industrial Limited by Share Ltd interview, chairman Qian Guochun is visiting the workshop. He said, "I can't relax the quality requirements because of orders. I'll walk around the workshop whenever I have time."
Suede is the main product of Meishan industrial, and has become the fist product of enterprises in the past few years. However, with the increase of imitation products, the product that once sold two or three hundred yuan per square metre can only be sold to tens of dollars now. To this end, Meishan industry actively adjust research and development direction, to the upgraded version of suede - microfiber suede March.
Microfiber suede is not only thin like shirt cloth, stronger air permeability and soft handle, but also improves the tear strength and tensile strength of the product. The fabric feels smooth and soft like silk. As soon as the new product was launched, it immediately struck the industry, and attracted many similar enterprises to follow suit. However, the products produced were not too retraction, that is, the style was not the same, and the washing machine would seriously wrinkle after washing. Qian Guochun said, in fact, this kind of fabric is not only the adjustment and upgrading of raw materials, but also the improvement of production technology. It is a collection of research and development achievements of more than ten designers.
There are many new products such as microfiber suede in Mei Sheng's new product showroom. A seemingly ordinary soft fabric is specially used for mirror cleaning; and a leather fabric that can be mixed with sheepskin is the most popular fashion fabric in South Korea. It is not only resistant to hydrolysis, cold resistance, stain resistance and breathability, but also has better hand feel and light fastness than leather fabric. Last year, the company introduced a car interior fabric that is almost the same style as sheepskin, and is more breathable, resilient and softer. At present, Meishan has signed a cooperation agreement with BYD motor company. It expects to sell 3 million meters throughout the year, bringing about 120 million yuan sales for the enterprise.
Meishan industrial fabric can be constantly introduced, and behind it is a "science and technology public relations group" composed of a dozen designers. Like automotive interior fabrics, it is developed by Hongkong designers who have decades of experience in automotive interior decoration products. At the same time, Meishan industry was willing to spend money on equipment. Last year, the company invested more than ten million yuan in technical transformation equipment. At the beginning of this year, it introduced a new batch of new equipment to increase production capacity and strive to increase sales by 30% year-on-year.
Qian Guochun said: "for an enterprise, innovation is what we have to do every year, month, day and day. We can not stop and innovate slowly."
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