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The Economic Effect Brought By The US NBA For Chinese Sports Shoes Enterprises

2010/4/20 14:10:00 38

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I believe China's 70 and 80's basketball fans will never forget that before 2002, Chinese fans saw NBA as a pure NBA. At that time, more people thought of Jordan, Carter, Duncan, Garnett, Iverson, Francis, McGrady, O'neal, O'neal, all these people who were all over the NBA, and even many people regarded these amazing stars as their idol or example. At that time, few of us would pay attention to the Chinese players in NBA.

Everyone still enjoys the wonderful performances of those stars.

Today, the pattern of the whole NBA has undergone major changes, and the watershed appeared in 2002.

As we all know, every player will experience injuries and hardships, and suffer from all kinds of low tide and defeat, but these do not affect fans' admiration and attention.

Since 2002, everything has changed slowly.

In 2002, Yao Ming entered NBA and became one of the most proud events of the Chinese people. The 02 year is the watershed that Chinese football is heading for after the first World Cup.

This has made basketball more and more Chinese people's attention. For one reason, Yao Ming entered the NBA arena as a 02 year champion. Maybe there are many commercial speculation or interest manipulation, but it does not affect the Chinese people's attention to this matter.

After all, in the eyes of everyone, this event is like the first time China's soccer team has entered the world cup. It is proud and unprecedented pride and pride.

We can not be very sure that the pattern of NBA is changed because of Yao Ming, but we can predict in turn that Yao Ming has a huge impact on the change of NBA.

Before Yao Ming entered NBA, NBA stayed in those superstar times. Fans were willing to pay attention to their wonderful performances, and the merchants entering the stadium were also relatively limited. It was almost impossible for us to see Chinese cultural elements on the track, let alone the investment of Chinese businessmen. Even NBA teams could hardly accept Chinese businessmen as their sponsors, because in the eyes of their bosses, they despised Chinese businessmen.

And this view was gradually changed with Yao Ming's accession.

In the next few years, Chinese businesses such as PEAK, Anta, and unified enterprises have been stationed in the Rockets' home of Yao Ming. Anta and PEAK are also signing up for Yao Ming's teammates as sports brands, and then more Chinese companies are joining the NBA team.

This also fulfilled the philosophy that all things in the world are closely related, and this series of chain reactions all come from Yao Ming's entry into the NBA arena.

In terms of fans, the group who had only paid attention to those superstars also increased concern for Yao Ming. Some of the Chinese who did not care about NBA were not to mention fans, and Yao Ming began to pay attention to NBA. The focus of Chinese fans was no longer entirely focused on those big stars, but rather dispersed.

Haramoto Mikunimi's strong NBA gradually merged with Chinese flavor and became more and more strong.

In the arena, we also saw many Chinese characters and even Chinese elements.

This gives the Chinese a sense of intimacy while watching NBA.

It is precisely because of Yao Ming's accession that NBA has to pay attention to the huge potential market in China. Don't forget that sports development and business are inseparable. If there is no commercial support, sports development is impossible to achieve new heights.

Following Yao Ming's accession to the NBA, not only is China's business, but even the two famous world sports brands such as ADI and Nike joined in the struggle. In the summer of the past few years, they took China as the main market, arranging players to come to China to interact with fans, and further consolidate their position in the minds of consumers through the star brands.

Today, Nike and Adi share the same fat with China's PEAK, Lining and Anta.

Each of them has NBA players who sign endorsements, though not as great as ADI and Nike, but these enterprises in China are also gradually expanding their star lineup. The most typical one is PEAK. I vaguely remember that PEAK first signed Yao Ming's team in 06 years. O Battier also felt that most Chinese enterprises could only sign a few small players, after all, the funds were limited.

But after having tasted the sweetness of the Yao Ming effect, PEAK signed the Mavericks' Jason Kidd in the following years, the Rockets' Uncle mu (now retired), Artest (now Lakers), Landry (now kings), lorry, Suns Jason Richard, the magic's Petrus, the wolves, the Lakers, the Raptors, SONY and so on.

These players look dazzled, though they are not very big cards, but we can see from this that Chinese enterprises are gradually changing their own ideas. They are not satisfied with the development of the Chinese market just around Yao Ming. They are looking at the longer term. They have spread to other teams with the help of Yao Ming. They not only need to open up the Chinese market, but also to open up the world market.

Does Yao Ming really have such a great pulling effect on the development of NBA?

Since Yao Ming entered the NBA in 02 years, it has not only brought enormous economic effects to NBA, but also set up a good bridge for NBA to open up the Chinese market.

Both Chinese enterprises and foreign enterprises are among the beneficiaries.

I can't help thinking about whether we are concerned about Yao Ming because we like NBA, or whether we care about NBA because we like Yao Ming. Is NBA bring benefits to businessmen or whether players bring benefits to NBA and businesses?

Or return to the philosophy of the world, all things are interrelated, mutual influence, and lead the whole body.

From Yao Ming's injury break this season, we can easily find Yao Ming's influence on NBA and even the economy.

Source: global shoe net