Cashmere Brand Fashion Oriented Attention To Cultural Soft Power

Women's clothing industry

The concept of "women's clothing" is released.

Key words: cultural soft power and cashmere brand fashion

"This year's CHIC show, the development of women's clothing reflects the progress of fashion.

In the past, the scale of women's clothing brands in China was very small, but the exhibition hall was already full, and the women's wear brand's booth was expanding.

Du Yuzhou, President of China Textile Industry Association, set the tone for the ladies' wear hall.

In recent years, women's clothing category has also become more diversified and subdivided. With BANNABANNA, Shu Lang and other brands exhibiting at a large booth, showing strength, we have to let people sigh that the concept of "women's clothing" is becoming clearer.

   　　 女裝打出時尚文藝牌 

Mark Ed Faye (Mark Fairwhale) brand has always been the publisher of the fashion trend in the terminal market.

This high-profile exhibition focuses on the newly launched women's clothing brand Fairwhale Creative Urbanwear (FCU creative urban women's wear), and invites Italy's famous architectural and interior design companies to create a new store image: Vitoria's retro style furniture, parquet flooring and other British court style design, highlighting the classicism temperament.

In the new design, three famous plays, including camellia, Queen of spades, and the wedding of Figaro, are selected as the theme of creation.

Not only did the women's wear brands which had been exhibited for many times played a culture card, but also the new brands that did not participate in the exhibition for the first time.

Manno Biffi's first exhibition shows the image shop of "the dream of Alice's fairyland", which was released in March 26, 2010, as an exhibition theme. Its "detonation" effect has become one of the highlights of women's clothing area.

"The theme of the movie is based on market development."

Lin Junkun, general manager of Guangzhou Yong Bang International Fashion Co., Ltd., said that the brand can make the movie theme films synchronized with the seasonal products. The choice of films should not only consider the global sensational effect, but also have a suitable schedule.

Manno Biffi motivates and mobilizes VIP customers to choose their most anticipated films combined with fashion fashion, and then determines the design and development themes from a professional perspective by a senior designer.

   　　 羊絨女裝開啟新奢美時代 

The big reshuffle of cashmere industry has made cashmere brand incorporate cashmere products into fashion design and star effect, and the old brands are becoming more and more attractive. It is possible for cashmere brands to enter the fashionable women's clothing area.

In the women's clothing area, the leading brands of fashionable cashmere, such as Saussurea, MI Huang, and so on, have interpreted the trend of the industry very well.

Last year, Michel, who surprised the industry by joining the designer Qi Gang, had a good start at the beginning of the year. Beijing, Nanjing, Shenyang, Shanxi and other markets frequently appeared to be out of stock.

In March 28th, the "colorful King's luxury journey", the appearance of the cashmere cashmere brand image, was unveiled at CHIC. In the static display, MI Huang also brought a dynamic release.

When the king of rice again set off a new trend of luxury and beauty, other cashmere women's brands quickly followed the trend.

The snow lotus brand takes the three major brands "Snow Lotus", "Lotus dress" and "Swan" as the theme to divide the whole exhibition area. Among them, "Lotus dress", in order to make the brand more fashionable, invites designer Zou You to make the most recent product.

The designer uses natural comfort materials, mainly cashmere, silk, cotton, linen and so on. The design concept of "Lessbutbetter" makes the overgrown and sweater knitted sweater simple and pleasant.

"Searching for the eternal beauty of luxury and classics is the popular keynote of the design of" Heng Yuan Xiang cashmere dress ".

Hu Ruifang, deputy general manager of Jiangsu Heng Yuan Xiang Cashmere Products Co., Ltd. introduced to the author that Heng Yuan Xiang opened the design idea, no longer confined to tradition and history, and expressed himself with strong colors and striking shapes.

At present, Heng Yuan Xiang's cashmere women's casual wear series has developed into a series of nearly 300 models and more than 600 varieties of dress, including women's cashmere coat, cashmere windbreaker, cotton wear and scarf.

He Shuiqin and Qiu Xuefang, deputy general manager of Huzhou jenby Cashmere Products Co., Ltd., are also very confident in their products. They say: the biggest advantage of jenbi is the complete industrial chain from raw materials to ready-made garments.

In 2010, the new brand "Noah Nora" was launched by the Jen Bei cashmere industry.

Comments: People's consumption concept is changing, and the concept of "women's clothing" has also been released.

Women's clothing brands are relying on fashion culture to create brand soft power, and cashmere products are also changing to fashion women's clothing.

Cashmere brand is increasingly advocating the concept of "colorful, multi product, multi season", and more importantly, the content of fashion is richer, and the prospect is worth looking at.

    　　聲音

"I will make the brand sense of quality more accurate and more personal, which is the direction of brand development in the future."

- Jay Jay, general manager of Hangzhou Jay Fashion Co., Ltd., said that his booth has been added a number of high-end personal series, pure buyer system.

"In the next 3~5 years, MI Huang will become the first fashion brand in cashmere industry.

10 years later, MI Huang should develop into a multi category brand on the basis of existing.

Speaking of the future of rice cashmere, chairman Wu Jinhai said that the growth of a brand should be slowly saved, and the brand should be added step by step.

"Every enterprise has its own reason for survival."

Dong Yongyi, general manager of Shanghai Casa Blanca Clothing Co., Ltd., said that in the aspect of product design, such as doing every garment or clothing, we should consider the feelings and opinions of the terminal consumers, and always design products around the core point, and we can also achieve success.