Erdos: Entrepreneurial Desert

"Well, both sides of the road are Wang Linxiang's.

Ordos group is now investing a lot in real estate. "

Taxi driver Lao Wang held the steering wheel with one hand, and the other hand pointed to both sides of the road that had been demolished.

In Erdos, there is bound to be real estate in a slightly more famous enterprise.

When the reporter was surprised that the big and small companies were scrambled for land, Lao Wang laughed at reporters.

"What is this?

This is not only a piece of land.

Did you go to Kangbashi New District?

Many of those over there are Wanzheng group.

That's a lot.

We have more coal bosses, and so are real estate CEOs.

They dug coal and sold it. "

Property and resources have always been considered to be profiteering industries. In Ordos, the two industries are open up.

"A lot of funds do not start the real estate when there is no suitable project. You can see that the housing prices in Ordos are not much faster than the usury."

Bai Yu, director of DTZ project, said.

Most of the development is not quality, "I have seen the real estate developed by Ordos group, though it is a well-known enterprise, but the real estate product is too general.

The mode of thinking is still very old.

A Beijing real estate insider, who did not want to be named, said.

The pfer of wealth from underground to the surface and continuous circulation has made the riches of Erdos, but the development of cities has always failed to catch up with the growth of GDP. "It is no exaggeration to say that there is a fault between the development and wealth of Ordos.

No entrepreneur, only boss; no quality, only profiteering.

Wu Di, a senior manager of a mall in Ordos, said.

　　老板滿地跑  企業家看不到

"You asked my boss how he became rich?

He didn't know that, and you asked me?!

Anyhow, from a small shop to do it now. "

Wu Di was obviously very unhappy.

"This is a family business. It took me 3 months to figure out who is the real boss."

Wu Di once worked in a multinational group and a well-known chain appliance store, and was accustomed to the standardized management system of large enterprises.

Wu Di came to the business at the invitation of a senior leader.

The original idea was to get the support of the leadership to change some of the existing drawbacks, such as not discussing rationality and deciding on one thing according to the boss's preferences, but then he found that the bosses had their own opinions and disagreed with the staff's opinions.

"Except for a few bosses who have not heard any abuse, they talk to US executives and swear at them."

Wu Di's group has already set foot in the real estate field, and there are various types of subsidiaries. "The result is that several bosses often disagree and change decisions."

How should we invest money?

This Wu Di is very clear, but he still shook his head and sighed. "In fact, it is possible to make a first-class industry exclusively, but what the boss sees is making money.

The boss is not a versatile person, nor are we.

Such blind investment will only lead enterprises to a bottleneck.

Like Wu Di, Alpine (a pseudonym) has just returned from Beijing to China International Clothing Fair to return to Ordos.

Ordos is cold at night.

"Waiter, two bottles of Hetao king."

The mountain face of two cups of white wine began to reddening.

In his view, travel is a thankless effort. "A few leaders have explained the purpose of the trip, but they do not know what to do according to what they say," he said.

Alpine and Wu Di work in different companies under the same group. It is fair to say that the same companies under the same group should have similar styles. However, the two companies are different from the treatment to the statutes, and their colleagues can't help complaining.

"There's a corporate culture!"

After a few drinks, the mountain began to nagging.

As an investment manager, Gao Shan should not be so mad. He initially thought that such a local best platform has a large scale shopping mall, so that the investment of second shopping centers should be completed.

"Unfortunately, it's just a wishful thinking!"

The mountain is inviting people to eat and drink, but few brands are willing to enter the commercial project in Tiexi new district.

The project, which was opened last year, has to be postponed again and again because of its lack of brand access.

"At present, too few brands are worth mentioning.

You certainly don't know. "

In Wu Di's view, investment can not be very much related to the decisions of bosses.

"The beard eyebrows should be grasped, what money should be made to earn, no brand resources, and the advantage of channel is not strong enough, others will not be willing to do so."

Investment intentions and positioning standards make this project impossible.

Before, one of the owners of the group had invited the Beijing seate group to be a project group for investment, with a salary of 300 thousand yuan a month. Unfortunately, it was less than a week to leave his hands.

Then the project team that had served Baisheng also talked about the intention, nor did it.

"Several bosses have every reason, and the level of management and consciousness is absolutely backward.

The subjective initiative of the bosses takes the initiative. The objective analysis of professionals sometimes seems worthless to them.

The chaos of family businesses is the bottleneck of our business development.

Wu Diru said.

White jade has also encountered such a thing.

Shortly after the opening of Tai Koo square, four coal bosses came to the sales office. Unlike other buyers, these bosses neither bought nor asked, but opened the door to let DTZ take the place of their project.

In the following months, the four bosses went to Baiyu once in a while and asked her opinion.

"They are very strong" asked me all kinds of questions. In the eyes of professionals, pediatrics seem to be very cattle and do not give people any chance to speak at all. They simply ask: can you do this?

Can you do that?

A "let you act as an agent, that is to see you."

They do not understand real estate at all, but have to intervene.

Only money can only see huge profits. "

"It is almost impossible for me to change the ideas of bosses, but I have to work hard.

Do you think it is possible? "

Wu Di seemed to be asking himself.

"Maybe.

Unless they want to be bosses all their life, they don't want to be entrepreneurs.

The mountain replied thoughtfully.

　　求外在品質  缺內在素質

"Do you have any rooms?

I want to buy a house! "

One day in September 2009, the Sales Office of Taigu square ushered in an angry homebuyer.

Unlike others, who rushed straight to the sand table, the man rushed to the reception desk.

"Find me the best!"

Xiaoli, a sales consultant at the sales office, was a bit nervous. He had seen money and had never seen anger.

Several home buyers joined in to appease the "frantic" homebuyer, who wanted to know why he wanted to buy houses so strongly.

Half an hour, the property buyers have been asking who the property is, and how security is.

When he found out that the property company was a well-known property company from Guangzhou, the angry property buyer signed the contract without saying anything.

"When he came, he opened a blue sports car and saw that it was very expensive. I also saw the sports car for the first time in the sales office.

The blue front of the car was scratched by three sharp words: 'stop well'.

Xiao Li finally realized why the customers were mad.

"I hate it too much. The residential property company I live in doesn't care about the car, but it's not related to them. I have to change the house."

The customer kept repeating angrily.

Dead Leung Ban's Sanjiang Taigu square project opened in August 2009 with a price of 2000 yuan / square meter above the average price of Erdos market, which resulted in a 8 hour sale of 300 million yuan, and the first phase of the sale was running out in just a few hours.

On the day of the signing ceremony of Wangfujing (34.48,0.88,2.62%) department store and Tai Koo International Plaza, the commercial part of Taigu International Plaza started to subscribe. The sales volume of only 1.5 hours was as high as about 40000000 yuan, and the first shops were robbed on the same day.

"Actually, in Ordos, the price is not a problem.

Quality is the key.

Baiyu is very sentimental.

"Ordos has no decent real estate projects."

The quality of Erdos stone Engineer (pseudonym) commented that "quality is fatal to those who want to pursue their taste after Ordos."

Sanjiang has done it, no matter from the style or from the supporting facilities, it will make people feel better.

So far, Bai Yu recalls scenes on the opening day of Tai Koo square.

The sky is not yet bright. Taigu square has been whipping at the auspicious time of the boss in Sanjiang, but not many buyers have heard the news at the opening time.

"There are so many people in the whole hall that the buyers in front are not ready to be outdone. They are fighting."

Baiyu, who was handling the procedures for the first few customers, heard the staff shouting and hurried out, but found that there were so many people that they could not even push the door.

　　人是第一生產力 缺人！

"Our security establishment is 20 people, two years, the most time 12 people, never full."

Mr. Xin, head of the new world, has a headache.

"Shopping malls in the Spring Festival to rest for eight days is rare in the country, but it is necessary in Ordos.

You leave without giving a holiday! "

Ben feels that this will become a bottleneck for the development of Ordos business.

Many young people in Ordos are not short of money. They do not care about wages. Work is just a form of leisure.

"Always do something, playing mahjong every day is also a headache."

Xiao Bai, a ten million young driver, said.

"Look at that cleaning sister. There are millions of people in the family."

"The performance or promotion that can be used to motivate employees in other enterprises is worthless in the face of Ordos people.

Because 2000 yuan a month's wages are not enough to drink money.

I really feel good about working here. "

Mr. Ben was at a loss.

"Erdos has a poor reputation for its service attitude.

Because in the eyes of these workers, you can not give money, but can not give "gas" suffer, or leave.

Especially in the city, there is no need for basic service personnel.

In Ordos, a well-known South Beauty, the reporter realized that he had not responded to the service for a long time. The south of the Yangtze River was famous for its service in other parts of the country.

"In this way, the room attendants can have three thousand or four thousand per month."

The local people who went to dinner secretly told reporters.

As for the problem of people and services, Baiyu also noted.

"We are high-end projects, home buyers are from Shanxi, Shaanxi and other places in Inner Mongolia, these girls are junior college degree."

In Baiyu's view, the high quality service personnel will make the locals feel that the project has brand and taste.

Erdos, a strong consumer power company, is becoming a coveted target of many brand businesses.

The Wangfujing department store is located in the Baotou store. 70% of its members are from the Xue Jia Wan in Zhungeer Qi, Zhungeer Qi. It is the economic banner of Erdos.

"Ordos people have very strong spending power, so they must earn money if they offer good quality and good service department stores."

A staff member of Wangfujing department store said.

With the brand strength of the shopping malls expanding to Ordos, it has become the concern of some local shopping malls.

"The largest shopping center in Ordos is the oldest shopping center with hardware facilities, with a very general attitude.

Wangfujing, which has capital strength and brand advantage, will lead to the shuffle of this circle.

Sooner or later, someone will drop it. "

However, more businesses are still on the sidelines and have not entered Ordos.

According to Mr. Ben, that is the reason for "man".

Ordos City has a population of 750 thousand, which has more than 1 billion yuan sales in several shopping malls nowadays, and now there are more than ten projects under construction and ready to open.

"How many people actually buy things from the Ordos shopping mall that they never discount?

In order to prove the taste, Ordos rich people prefer to consume in big cities, highlighting honourable.

Baotou, Beijing, Shanghai and overseas are the places where they often consume. "

"No professional team, no service staff, no quality, no shopping people.

What will happen in the future?

"The government plans to reach 1 million 500 thousand of the population in the next 10 years," Mr. Ben said. "But where do people come from?

Who will do business and hire?

Who is going to buy things? "

Sitting in front of the silent driver, Xiao Bai suddenly said, "my daughter-in-law is pregnant again.

Now Ordos is short of people. I want to give birth to several more, that is, tens of thousands of dollars in the superfine penalty.