Fur Transformation Test: Preparation With Brand And Fashion

Leather grass industry

Preparation for brand transformation and fashion preparation

Keywords: internationalization, fashion and branding

After the baptism of the market, many leather and fur trade enterprises began to transform into domestic trade business, and some began to explore their own brands. The trend of "internationalization, fashion and branding" of China's fur industry was also gradually formed.

"I don't want to give OEM to other people. We have to make our own brands and fight our brands." Qi Jingwei, general manager of Ou Ya Fur Fashion Co., Ltd., said in an interview with the author. Many of the products of foreign brands are made in China. Especially leather clothing, in fact, the material is the same, but hanging a brand, it changed. So, we want to launch our own brand.

The same is the brand, unlike Europe and Asia, Haining City Clothing Co., Ltd. to participate in CHIC mainly want to improve their taste, expand their influence, and start the fame of AI Du company. "Brand awareness is not necessarily a product brand awareness, processing brand is also a brand." Zhou Ping, deputy general manager of AI Du company, said that the company has invested heavily in design. In this year's CHIC, the company has launched 200 models.

At present, the development of China's fur industry has gradually entered the right track. Whether it is production, trade or market construction, it has gradually tended to be standardized, and tends to be rational and mature. Especially in fur industry, the role of associations is becoming more and more obvious, and the degree of marketization is higher and higher. It can be said that China's fur industry is moving towards maturity and has broad prospects for development.

What modern people pursue is fashion and trendy. "Not only grace is luxurious," but at present, the demand for fur clothing has not only remained on the level of warmth, but the fashion trend has become an irreversible force. I learned from CHIC that fur companies are making innovations in the field of innovation and developing new fashions to lead the fashion trend.

Comment: in recent years, the world fur consumption center, processing center and fur animal breeding center are being transferred from developed countries to China. China's fur industry is in a period of steady development. The next few years will be the fastest growing period of fur consumption in China. Fur demand will become the main driving force for the development of China's fur industry.