Strong Tyrant Men's World Cup Station

The scarcity of advertising resources has aroused strong repercussions of domestic and foreign enterprises keen on World Cup marketing. In March 30th -4, 8, CCTV held the World Cup advertising presentation in Beijing, Shanghai and Guangzhou. It attracted hundreds of enterprises to participate. McDonald's, Budweiser beer, FAW Volkswagen, Lenovo, snow beer, Dongfeng Citroen, Guangming dairy, KFC, Chery, Taobao, razor, Procter & Gamble, China Merchants Bank, Haitian, 39 medicine, FLYCO, Overlord group, Guangqi, Dongfeng Nissan and other high-level enterprises were briefed by Cheng Hong, vice editor in chief and He Haiming, vice director of advertising department, to discuss the world cup advertising cooperation.

Fujian enterprises have always attached importance to sports marketing. Many enterprises have tasted the sweetness of the World Cup advertising marketing in 2002 and 2006, and have gained substantial returns. Therefore, when the South African World Cup comes, Fujian enterprises are all burning with enthusiasm and ready to fight. In April 9th, "CCTV 2010 World Cup South Africa Program advertising resource briefing meeting" was held at Seaview Resort Xiamen hotel. Cheng Hong, deputy editor in chief of CCTV, Fujian Industrial Bank and XTEP, and He Haiming, deputy director of the advertising department, went deep into the World Cup advertising.

In 2002, driving up to less than 10 million of its investment, CCTV took the advertising of the world cup, and sounded the charge for enterprise's market expansion and brand image building.

In 2006, with the establishment of the leading position in the men's wear market, the "CCTV's" World Cup "shooter list" program, the slogan of "strong men's clothing, leading the Chinese jacket to the world", laid a strong brand position for the king of the jacket. In communication, vice president of Jin Ba said that he was interested in CCTV's South Africa World Cup advertising resources and would increase advertising efforts during the world cup. Cheng Hong, deputy editor in chief, congratulated on the achievements of the powerful fighter and hoped that it would seize the opportunity of the sports year and win greater development.

Since 2002, Societe Generale has become a frequent customer of CCTV tendering time. With the influence of CCTV, Xingye Bank has gone out of a leap development way of "provincial bank regional bank national bank listed bank".

In communication, Xia Weichun, deputy general manager of Xingye Bank Office, said that in 2010, CCTV will continue to use the power of the tender period to enhance the brand image of the company, and the advertising efforts will be intensified in the second half of the year. Cheng Hong, deputy editor in chief, said that under the background of economic recovery, Xingye Bank will take advantage of the situation and increase brand building and advertising. It will achieve good results.

XTEP attaches great importance to brand building and has been working with CCTV for many years. In the 2008 CCTV golden advertisement bidding meeting, the first bid for XTEP's winning bid, the 2008 Olympic Games final live broadcast patch advertising and the courier advertisement, at the 2009 CCTV advertising bidding meeting, XTEP defeated many competitors, winning the CCTV 2009-2010 sports program live partner program, and occupied the commanding height of media communication.

In communication, XTEP chairman and chief executive officer Ding Shuibo said that in recent years, the advertising effect of CCTV has been very good, and the next step is to further deepen cooperation with CCTV.

　　 Cheng Hong's deputy editor in chief said that the connotation of sports is very consistent with the brand connotation of XTEP. XTEP's choice of sports events for brand communication is fruitful. It is hoped that XTEP will continue to seize the marketing opportunities in 2010 and achieve better market results.