Han Style Clothing Is Worried About "Fame" And "Surname".

Many of the clothes brands in Wuhan are labeled with "foreign labels". Many consumers sigh that "Han style clothes are not" Han ".

Last night, "Shibo" costumes were held at the Qin Tai theatre. The brand launched by Wuhan clothing enterprises did not have much "Han flavor": it was registered in Italy, researched and designed in Hongkong, and produced in Shenzhen.

Li Xiao, general manager of Shi ban, admitted that Wuhan's clothing industry chain is incomplete, and its design, technology, equipment and other aspects are quite different from the international first-class level. In order to enhance the brand, we should take the initiative to invite foreign aid and take the international route.

In fact, many Wuhan clothing brands have been labeled with foreign labels or foreign labels: Giovanni has been registered in Italy, the "Italy brand", and the name house and cat person have become "Hongkong brands".

Li Qunbao, Secretary General of the Wuhan clothing trade association, said yesterday that although the Han style clothing had been brilliant for a while, but as the market competition intensified, many garment enterprises in Wuhan were eager for quick success and instant benefit, blindly copying and imitating, and Han style clothing was marginalized because of "homogenization and less characteristics".

The "Westernization" movement of Wuhan clothing enterprises shows that its integration with the international trend and its integration with the world fashion is an attempt to revive it.

According to their introduction, these brands are not "old wine in new bottles".

It costs US $240 thousand per year to purchase the latest trends in color and fabric from Europe and the United States. 80% of the fabrics are imported from Europe and Japan. The annual R & D expenses of the name house account for more than 5% of the sales revenue, and R & D institutions are set up in Hongkong and Korea. The cat research and development center is moved to Shanghai.

However, in the industry analysis, Wuhan women's clothing should be re established throughout the country, and there are still many aspects to be improved, such as balanced development of four seasons clothing, strengthening of design ability, talent reserve, and internationalization of marketing methods.