Jiang Hengjie: China'S Clothing Industry Is Actively Planning A Dream Of Clothing Power.

　　“中國服裝業界應抓住后危機時代的走勢，用全球化眼光，用未來10到15年的時間，積極謀劃并實踐幾代人為之奮斗的中國服裝強國之夢。”正在此間參加第十三屆海峽兩岸紡織服裝博覽會的中國服裝協會常務副會長蔣衡杰先生，闡述了中國從服裝大國到服裝強國應走的道路。

Jiang Hengjie expressed his views on the "post crisis era of China's textile and clothing Development Summit Forum", one of the thirteenth important activities of the Haibo conference.

    　　中國已成服裝大國面臨后危機時代機遇

Jiang Hengjie said that Chinese clothing has accumulated many industrial advantages through the development of over thirty years, but there are still many problems.

At present, garment enterprises should seize the opportunity of pformation in the post crisis era, vigorously implement the strategy of developing science and technology and brand innovation, and achieve the goal of moving from a garment power to a strong garment country.

From 1978 to 2008, China's clothing industry has increased 53 times its total output from thirty to 2008, and has reached 6 million 210 thousand peaks in 2007. Domestic consumption has increased by more than 54 times, and export earning has increased by 163 times, forming 50 industrial clusters. These 50 industrial clusters account for 80% of the country's clothing output.

This is a miracle in the history of world clothing development.

The most fundamental reason for China's continuous high-speed development in the past 30 years is the pull of the market.

After thirty years of development, the processing capacity of China's garment industry has been very deep. Deep processing technology has been very standardized, and has developed an efficient and high-energy technology team. The most advanced production equipment in the world has been adopted by many Chinese enterprises. Information technology is widely applied in all aspects of the industrial chain, and more importantly, the complete industrial chain is the material guarantee for the future development of China's garment industry.

The financial crisis has broken the old order, and the new order has not yet formed.

In the post crisis era, the real turning point of pformation appeared, and the industrial adjustment began.

Structural adjustment is the first step of "the road to a powerful country". It is also the way to win the many enterprises that take the lead in getting rid of difficulties in the crisis. It is also an important means for enterprises to create demand, occupy the market and guide the market in the future. Technological innovation, design innovation and product innovation constitute the core content of the enterprise.

From 2010 to 2020, it will become a critical period for the rapid pformation and upgrading of China's clothing brand.

2010 is the last year of the 11th Five-Year plan. It is also a year to plan the 12th Five-Year plan, and it is also a year to plan for the next 10 and 15 years.

After the completion of the scale expansion mission of China's garment industry, the volume growth is no longer the first goal, and the brand development based on value innovation will become a new historical task.

The Chinese garment industry should seize the trend of the post crisis era and use the global perspective to actively plan and practice the dream of China's clothing power of several generations in the next 10 to 15 years.

Round "clothing power" dream must be "four modernizations" breakthrough

Jiang Hengjie said, "clothing power" should have 4 characteristics: first, China should occupy a leading position in the global apparel and textile industry chain, and the level of scientific research, technology and industry standards must be the world's leading. Secondly, China's fashion culture should have the right of international discourse.

In London, Milan, New York, Tokyo and other world fashion centers, Chinese clothing should be accompanied by the improvement of the status and reputation of the country and establish a permanent fashion style instead of a flash in the pan. Once again, the influence of Chinese clothing brands should radiate the whole world, create famous brands that are recognized by the world, leave behind a story, connotation and moving brand culture, and express them to consumers through the market. Finally, Chinese garment enterprises should start to have strong global market control power, play a certain influence on the global market of clothing, and further enhance their ability to resist risks.

To realize this dream of powerful nation, the Chinese garment industry must carry out the "four modernizations" breakthrough.

- vigorously build the supply and marketing network, control the channels, enhance the value distribution ratio in the international value chain division of labor, and achieve breakthroughs in the international status of the industry.

- increase investment in science and technology, raise scientific research level, and achieve breakthroughs in scientific and technological innovation.

From the products, channels, culture, services and other links, value innovation is carried out to achieve a breakthrough in brand innovation capability.

Break the two yuan market of urban and rural areas and the two yuan regional structure of coastal and inland areas, realize integration or differentiation division of labor and linkage, and encourage enterprises to diversify their formats to achieve a breakthrough in industrial structure.

To achieve breakthroughs in industrial structure, the fundamental way lies in the two contribution rates. We must vigorously implement the strategy of developing science and technology and brand innovation.

In the brand, we should take the globalization as the core and vigorously build the brand ecosystem.

Focusing on cultural innovation, we should focus on the development of creative industries.

Taking value innovation as the core, we should comprehensively improve the contribution rate of brand.

Taking differentiated development as the core, we will thoroughly realize brand strategy innovation.

Taking resource integration as the core, we must thoroughly realize brand innovation.

Jiang Hengjie's strategy of "clothing power" is a great inspiration to the cross-strait textile and garment industry.