Alternative Marketing Is A Very "1+3" Road.

Parasitic "one point" 

"Products are sold only in cities above the prefecture level in China." The slogan of the new shoe company, Bao Da, seems wild. Layout first tier cities are faced with various pressures such as high cost, high threshold and fierce competition. As a rising star, Bao DA can only choose "do not take the unusual road" and innovate the terminal operation mode, so as to gain a firm foothold.

The first is parasitic "one point", and this point is "selling point". In Shanghai, Hangzhou and other first tier cities, we look for partners to set up a "consignment point" of chain type. "There is only one warehousing distribution warehouse and one van." With these consignment points, a new sales mode with a distribution center as the center and a number of "selling points" will be formed in a short time. Different from traditional brand stores, Bao Da put products on the counter of non competitive brands, advocated "one store, two systems", and brought new fission of terminal network through infiltration of mutual channels.

"Three kinds of leisure" 

On the other hand, it is by force, while on the other is "giving birth to children by borrowing the belly". Implementing youth entrepreneurship plan is another mode of marketing channel innovation. "The loan of up to 1 million yuan will help you realize your dream of starting an undertaking." The company applied to the bank to apply for a mortgage loan. The entrepreneur can get a loan of 100 thousand yuan to 1 million yuan through the audit of the company, and then open up the chain of Bao Da to realize the dream of starting a business. "The company has" idle assets ", banks have" idle money ", entrepreneurs are" idle people ", through the entrepreneurial plan to enable the three to move together. Because the interest is tied together, this mode not only lightens the pressure of the company's funds, but also develops a loyal marketing team. The power of the brand also rises rapidly.

In this mode, through the "point payment system" with the function of collecting funds, the turnover will be remitted to the company daily, and the profit will be evenly proportionate at the end of the month. "The sales volume of a single store is divided into proportions, depending on the location." In terms of dynamic management, on the one hand, the ERP commodity management system is used to control the goods in and out of the whole process. On the other hand, every shop has installed "thousands of eyes" to realize video surveillance. "After a year of running in, more than 50 chain stores are now open, and this year's goal is to open stores in 50 cities." For this pattern, the deputy general manager of the company, Chun Chun, is full of confidence.