Sidelights On Chain Summit: Advancing Towards A Strong Garment Country

　　金融危機的考驗雖然為中國服裝產業發展留下了寶貴的財富，但產業結構調整和裝備技術有待提高仍然是中國服裝產業面臨的突出問題。加快資源整合，發揮產業鏈集約優勢，將是服裝行業未來發展的主要方向。 

It is in this industry background that in March 27th, the textile and clothing weekly magazine held the first chain of China's apparel industry chain innovation summit in Beijing, including nearly 400 industry representatives including YOUNGOR, Shanshan, Lining, Evan, jilya, Ya Ying, Green, Jin Ying, Shu Lang, Nanshan, and other well-known Chinese fashion enterprises, such as Jifen and jester.

Participants said that the summit is unique and innovative. From the overall situation of the apparel industry chain, we should pay attention to the key links of enterprise value and profit creation, such as equipment, raw materials, fabrics, informatization, management and even channel construction. It is of great significance to explore the ways to recombine the hard power of forging enterprises through all links.

　　鏈動品牌產業效應1+1＞2 

In fact, the interaction between upstream and downstream of the textile and garment industry chain has never stopped. In the dynamic optimization combination, the industrial effect of 1+1 is greater than 2, so that we can grasp the value of innovation and seize the new market initiative.

At the first China Apparel Industry Chain Innovation Summit of "chain brand", Wang Tien Kai, vice president of China Textile Industry Association, expressed his emotion.

For the textile and garment industry that is in the process of speeding up the adjustment and upgrading, it is an important and urgent task for the industry development in 2010 and even in the future to thoroughly implement the Scientific Outlook on Development and speed up the pformation of the mode of economic development.

Wang Tiankai said, "in this sense, the first China Apparel Industry Chain Innovation Summit held by" chain brand "is very timely and necessary.

In the past year, the textile and garment industry has been exploring how to cope with and overcome the international financial crisis.

With the economic recovery, how to win the initiative in domestic and foreign competition, speed up the pformation and adjustment of innovation has become the new focus of the industry.

2010 is the last year for the implementation of the "11th Five-Year plan". It is also an important year for the textile industry to continue to implement the "textile industry adjustment and revitalization plan", laying a solid foundation for the goal of "12th Five-Year".

In this regard, Wang Tiankai pointed out that in today's market economy environment, strengthening the textile and apparel industry chain upstream and downstream interaction can show the competitiveness of industrial clusters.

In this year's two sessions, "accelerating the pformation of economic growth mode and promoting institutional innovation" is regarded as the key word for the development of the new year.

In this regard, Wang Tiankai put forward some specific requirements for the development of the industry: on the one hand, in the new situation, textile and garment enterprises should actively start from themselves, strengthen management, adjust and upgrade, integrate the resources of the upstream and downstream industries, and constantly innovate; on the other hand, we should create a policy environment conducive to promoting adjustment, encouraging innovation and speeding up the pformation of development mode.

Although the textile industry has begun to warm up, some contradictions and problems in economic development can not be ignored.

Wang Tiankai said that the uncertainty of the external environment has existed, and the pressure of production factors such as resources and environment, labor costs and so on has been increasing. The impact on the costs and benefits of enterprises can not be ignored; and the uncertain factors such as exchange rate changes, trade frictions and inflation expectations will still be the severe test that may be faced in the future development of textile and garment enterprises.

Facing the difficulties of the development of textile and garment industry in the future, Wang Tiankai pointed out that the traditional extensive development and the fierce contradiction have not been fundamentally solved. The road of excessive use of labor resources in the textile and garment industry is difficult to continue. It is urgent to accelerate the pformation and promote the adjustment of the industry structure.

Therefore, accelerating industrial upgrading in addition to maintaining sustained motivation in product innovation, brand innovation and scientific development, accelerating the integration of industrial chain and giving full play to the advantages of industrial chain will be one of the main directions for the future development of the industry.

　　中國服裝已進入品牌時代 

As the first country to integrate into the global apparel industry chain, China has become the processing base of many of the world's most famous garments.

At the same time, a number of Chinese clothing brands have already surpassed the market, even in the international garment industry. The era of Chinese clothing brands has arrived.

In the "chain brand" first China Apparel Industry Chain Innovation Summit, Zhang Li expressed the above views.

In her view, from the perspective of optimizing and reconstructing the various links of the garment industry, it is very meaningful to forge the hard power of the garment enterprises and build the competitiveness of the Chinese garment industry.

In fact, brand is the concentrated expression of the national strength, and the topic of building the competitiveness of China's garment industry has a long history.

As early as 1992, Deng Xiaoping made it clear that China should have its own fist product and create our own brand name, otherwise it will be bullied by others.

It can be said that the process of the economic rise of a country is the process of the development of its brand, so it is necessary to grasp the construction of clothing brand at the moment.

Zhang Li pointed out that China's clothing industry has entered the stage of brand consumption, and it is an excellent time to vigorously develop clothing brands.

Garment industry is a highly marketable industry in China. It is also the most competitive industry in China.

However, although the rapid development of China's clothing industry has attracted worldwide attention, clothing manufacturing and processing in China has been at a low end in the whole value chain for a long time.

In recent years, the lack of innovation in garment industry and the lag of marketing channels have become the crux of the big and not strong garment industry in China.

Zhang Li said that in order to realize the strong change of China's garment industry, we must learn from the successful operation mode at home and abroad, build a clothing brand system and speed up the construction of clothing brand.

At present, the brand of Chinese clothing is facing severe challenges.

International leading brands occupy 80% of China's high-end market, while the international second-line clothing brand has basically completed the market layout in second tier cities in China, and is constantly increasing its penetration into the market.

Although there are many famous brands in China's clothing industry, many brands are still in a simple imitation stage, lacking innovative thinking and hard to achieve sustainable development.

"Clothing is the ultimate consumer goods closely related to people's life. From the raw materials, equipment, production, technology, channels, terminals to services, this chain of industries directly affects the rise and fall of the industry."

Zhang Li said that if China wants to become a strong garment country, it must perfect its own industrial chain and cultivate a number of brands with independent competitiveness, so that it can occupy a leading position in the global apparel industry chain.

At present, the competition pattern of China's garment industry has changed from the competition stage of product innovation between enterprises and enterprises to a more systematic stage of integration and innovation of industrial chain.

This undoubtedly brings new challenges to the role of Chinese clothing in the whole industry chain and the ability to integrate resources.

Zhang Li pointed out that in terms of enterprises, we should lay a solid foundation, practice hard work, have advanced R & D level and perfect testing methods, form a scientific quality standard system and social responsibility system, establish a global procurement team, and have a strong global market control power, so as to comprehensively enhance the soft power and hard power of China's garment industry.