Be A Successful Clothing Dealer: Have Your Own Business Philosophy.

Discount stores are not equivalent to clothing stores.

The idea of traditional clothing business is often a misunderstanding in discount stores.

Consider the idea of traditional clothing store, think that the color and size are all the first elements.

The discount shop is characterized by incomplete size and relatively backward color. Naturally, it can not be perfect when it comes to purchase. Only by taking advantage of weaknesses and giving play to the inherent characteristics of discount stores: brand + low discount.

This is a few years ago.

Although our garments only cost 1-2, they can sell 50 percent off or 40 percent off.

But such a business has no distinguishing features and advantages. Just imagine how long a store without any advantages can persist in such a competitive society.

WAL-MART can be the top 500 in the world, and it depends on "parity day by day".

While operating discount stores, add some new items to the market to sell.

Often such sales, operators are very difficult to grasp the yardstick, that is, how much is the new profit?

If the same is maintained for more than 100%, such shops, when guests come in, feel that "good-looking" clothes are too expensive, without any advantages, and do not feel the taste of discount stores.

Other costumes are even more "ugly" under the new style, regardless of the price advantage. After all, under such shopping environment, it seems impossible to start.

When purchasing, only consider large size, do not choose small size.

First, the clothing of each brand is located in a certain age group, such as 20-25 or 30-40 years old.

Naturally, the size of the former is usually small, and the latter will consider the majority.

In addition, a new shop, every 10 guests into the shop, 7 suitable people, there will be no size of opinion, but the more fat guests will reflect to the store the clothing is smaller.

You bet.

As a shop keeper, we need to consider the needs of this part of the guests.

But the overall size of discount stores is usually between S-XL.

It is impossible to satisfy all customers' needs.

Some businesses will naturally consider looking for large size clothing to respond to guests' opinions, but such clothes are not cheap, and your advantage will soon be obscured by adulterated clothing.

Clothing pick and pick code

For example, a brand's clothing has 100 colors and 2 colors. According to the general election method, you can see about 20%.

The other 80% is that there is no opportunity for consumers to see, that is, even sales opportunities are gone.

Plus color and size.

Generally speaking, the goods that pick up 2000 yuan will feel tired.

Just imagine, is your eye so accurate?

A 160 yuan short sleeved blouse, with a discount of 7-8, will have many defects. The color is not good, it's a little small, and it doesn't match my skirt (trousers) and so on.

Under the discount of 4-5 discount, there is almost no opinion. Most of the time, it is better to see which is more suitable.

Below 70 percent off, the price factor is no longer an obstacle, and many problems can be accepted.

If we buy more people, it will be a big loss for others to buy them.

It's better to start first.

When stocking, afraid of too many goods, pressing goods and pressing funds.

Our request for the first time in accordance with 10 thousand /20 square meters is the minimum requirement.

Just imagine that there are too few goods in a shop. Can guests find the right clothes?

In addition, ten thousand of the goods may sell 50% of the goods and gross margin is 5000.

If only 2000 yuan, then even sell 500 yuan is a problem.

Many goods are the foundation of a discount shop.

Recommendation:

1, learn to sell, small size, so business will be better and better, good shape of women, wear anything to look good, naturally, the frequency of buying clothes is much higher.

2, profit should be reasonable, general 100% is more appropriate.

3, goods as far as possible according to a brand.

Size, color, color.

4, the replacement time generally 1-2 times a month is more appropriate, clothing analysis is not to the season, for example, the first half of the summer is a good sell collar, the second half is a good sell round collar.