Low Carbon Clothing Has Become The Voice Of The World.
Low carbon has become one of the hottest words nowadays. In both fashion and other industries, low carbon and environmental protection has become the voice of the world.
Especially after the United Nations Conference on climate change in Copenhagen, the Chinese government announced that by 2020, the carbon dioxide emissions per unit of GDP will be 40% to 45% lower than that in 2005, and will be included as a binding index in the national economic and social development plan.
However, in the past few years, low carbon is only a hollow slogan, and the response of enterprises is often a mere formality. But now, with the improvement of consumers' environmental awareness and the guidance of national policies and regulations, enterprises have to take seriously the low-carbon economy. Low carbon is no longer just a sales promotion on the surface. It is becoming a profound revolution in the consumer terminal. Low carbon is no longer just a slogan, it has penetrated into every chain of fashion industry, from upstream raw material suppliers to intermediate production enterprises, and downstream products processing enterprises. Low carbon is changing from illusory concept to real behavior of enterprises and individuals. clothing Many well-known industries brand Have quietly moved to start the development of new product Adjust the marketing direction, change the way of operation, and integrate low-carbon into the whole corporate culture.
Among them, Nike is responding to low carbon environmental protection. shoes product It has invested tens of millions of dollars to improve the production of SF6 free air cushion technology. Lining worked with Japanese famous fiber manufacturer, Tat man Co., to use environmentally-friendly ECOCIRCLE. Fabric Launched the whole department of environmental protection. clothing The series has attracted people's attention to low carbon. clothing Levi s reclaimed old jeans and advocated a low-carbon lifestyle. Spin product To eliminate harmful effects on the human body and the environment. Spin Ingredients...
However, low carbon and emission reduction are easier said than done. So, what is the real sense of low-carbon action? Low carbon, can protect the global environment and human health at the same time, let enterprises benefit from it?
Li Kailuo, director of economic research in China's famous fashion industry and director of the International Institute of industrial economics, said that enterprises should not take low carbon as a fashion concept to hype, but actually do it well. about Spin clothing Industry, to achieve low carbon, first of all, we should start with raw materials and product Starting from production, the government should play a leading role in speeding up the formulation of low-carbon standards, vigorously promoting the R & D and application of low carbon technologies, making clear the main body and interest subjects of different links, and forming effective incentive mechanisms as soon as possible, so as to ensure a reliable system guarantee for low carbon. Raising green and low carbon through mandatory and non mandatory access standards product The ratio.
Secondly, we should advocate green marketing in product sales, low carbon retail, and encourage retail enterprises to create green supply chain, but we should prevent fake green marketing with "green" and "low carbon" as gimmicks, as well as the behavior of pferring low carbon costs. At the same time, to create a low carbon sales environment, in the promotion of low carbon sales products (environmental shopping bags, packaging bags, etc.) to work hard to ensure the low carbon level of commercial links.
Want to touch in real sense. clothing The whole low-carbon action of enterprises is not enough by means of rewards and punishing. It is not enough to rely on the promotion of corporate social responsibility. It is also necessary for enterprises to understand a reason: when preventing global warming from becoming a global consensus and common responsibility of mankind, who can take the lead in focusing on R & D in low-carbon economy and low carbon technology, who will gain greater benefits from it. Low carbon and environmental protection are truly implemented, not just slogans.
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