China's Garment Industry Has Become An Important Market For Italy Fabrics

　　 For most of Italy's high-end fabric manufacturers, they are experiencing a huge change from the Chinese market to maturity. With the increase of the disposable income of consumers, especially the increase of clothing consumption index, China has become an important market of Italy fabric brand.

　　 Strengthened market demand

Italy textile industry has always been studying and developing innovative technologies to meet the needs of high-end market with high value-added textile products. Take worsted fabrics as an example, many Italy enterprises have their own unique technology in the finishing process. After special treatment, the fabric has good softness and gloss. With the centuries old manufacturing technology and accurate grasp of fashion trends, Italy fabric manufacturers have created unique features of their products and made them an outstanding representative of international high-end fabrics.

With the continuous improvement of the positioning of China's high-end clothing brands, in order to move closer to Europe from the brand style and avoid homogeneity of domestic fabrics, most of China's high-end men's wear brands are selected as the first choice of Italy fabrics, known as "high-end and quality". "Now the mid-range men's clothing brand can achieve 110 fabrics, some top brands have achieved 130 or even 160 or more of the worsted fabrics, and the Italy fabric has a wider coverage in this field, which can provide us with more options." The designer of a domestic men's wear enterprise told me. It is understood that some of Italy's high-end fabric enterprises in the Chinese market share of sales has accounted for more than 10% of the total. As far as the country is concerned, China has become their main export market. According to the latest data released by the Italy Foreign Trade Commission, Italy is a big supplier in China in the field of fabrics, especially in the field of wool fabrics. In 2009, China imported wool fabrics from Italy worth about 145 million US dollars, accounting for 33% of China's wool fabric imports.

Italy VBC is one of the world's largest manufacturers of high-grade wool fabrics, with an annual production of more than 7 million meters of advanced worsted fabrics. MarinoMello, Asia's business manager, told the author that the demand for China's high-end fabric market has been increasing in recent years. VBC has begun to pay more attention to the needs of the Chinese market from its flower design and wearability. China has become the largest export destination of VBC through continuous investment and continuous integration into the Chinese market.

　　 Actively cater for high-end

"Before our agent's Italy fabric business basically called a month or two months to inquire about the situation in the Chinese market, and now they call on almost every day or every two days to inquire about Chinese orders, as well as the changes and trends in the Chinese market." Wang Dan, marketing manager of Beijing Li Wei Textile Co., Ltd., told reporters. As the largest clothing and fabric trading company in Italy, Italy has exhibited 9 world renowned Brand Company products. Wang Dan said that after attending the exhibition, Italy's fabric producers clearly indicated that they could produce separately for Chinese customers. At the same time, in order to establish long-term trade relations, these Italy fabric manufacturers will give priority to the interests of Chinese customers, both in terms of production and product supply.

In recent years, China's high-end suits consumers are not only locked in 40~50 years of success, with the increase of personal consumption level, the purchasing power of young consumers has gradually increased, and the consumption level of suits has begun to become younger. This group of people is more fashionable in style and fabric to suit, and closer to the international trend. LuigiBotto is a manufacturer mainly based on silk and wool fabrics, which supplies fabrics for customers like Armani and Dolce&Gabbana. Taking advantage of its own fashion and youthful positioning, the company has stepped up its R & D efforts, launched products that are more suitable for Chinese consumers, and tailored small samples for the Chinese market. At this fabric exhibition, the company has reached long-term cooperation intentions with many men's wear brands.

　　 Terminal consumption is yet to be run in.

Since the 90s of last century, Chinese consumers began to pay attention to the improvement of dress taste. Nowadays, most consumers choose clothing more on brand and style, and the knowledge about fabrics is still scarce. Although ordinary consumers are buying men's suits, which are thousands of dollars in a set of clothes, they will be concerned about the quality of fabrics. But for the characteristics of different fabrics, what factors of fabric will affect the degree of recovery and wear resistance of wrinkles when wearing, are all lack of understanding, which results in the advantages of high-quality fabrics can not be fully reflected in the situation of clothing brand leading consumption. Some high-end fabric manufacturers in Italy say that a major bottleneck in the development of the Chinese market is that consumers do not have a high awareness of fabrics.

"With good quality, it can not be recognized by Chinese consumers. It has become a major factor restricting the development of our products in China. What we need to do is to infiltrate and disseminate relevant knowledge and information to Chinese consumers. " Al Beni, head of AlbiniGroup, said that since the beginning of this year, the company has embarked on building their Chinese website. In addition to strengthening communication with Chinese customers, they also hope to introduce fabric knowledge to more Chinese consumers, help them improve their ability to distinguish the difference between them, and make the products of the company more and more recognized by consumers.