Analysis Of Leather Situation In Xinji In 2009

　 In 2009, the leather industry in Xinji had 1148 enterprises and 80 thousand employees. The production of leather skins (sheep skins) 39 million 300 thousand pieces, an increase of 0.08% over the same period; the production of 4 million 100 thousand kinds of leather goods, a decrease of 28.1% over the same period; the production of leather goods 28 million (sets), an increase of 11.1% over the same period; leather shoes 3 million 800 thousand pairs, an increase of 50% over the same period. The whole industry achieved sales income of 8 billion 600 million yuan, a decrease of 18.1% over the same period last year. The tax paid was 143 million 700 thousand yuan, down 24.2% from the same period last year. Among them, the land tax was 20 million 430 thousand yuan, down 34.46% compared with the same period last year, and the national tax was 70 million 566 thousand and 300 yuan, down 15.28% compared with the same period last year. The national tax exemption and transfer library was 52 million 746 thousand and 400 yuan, a decrease of 29.86% compared to the same period last year. Foreign exchange earned 212 million 240 thousand US dollars, an increase of 41.71% over the same period last year.

　 Production and characteristics of fur clothing in Xinji in 2009

In 2009, the leather industry in Xinji produced 4 million 100 thousand leather garments. Judging from the varieties, the proportion of light leather clothing has been greatly reduced, producing 1 million 200 thousand pieces, about 1/3 of the previous years, accounting for 29.3% of the total leather garments, and the clothing fabrics such as nei, cotton and other garments have been reduced by a small margin, producing 2 million 550 thousand pieces, about 1/2 of the previous years, accounting for 62.2% of the total leather goods, and 350 thousand of the fur and fur garments, accounting for 8.5% of the total leather goods. From the perspective of market distribution, exports accounted for 2 million 200 thousand, accounting for 53.66% of total leather goods, and 1 million 900 thousand of domestic trade, accounting for 46.34% of total leather goods. The characteristics of the garment industry are:

　 1, exports to Russia are blocked, and the total volume is reduced by half.

After the closure of the market in Moscow in June 2009, some enterprises transferred the goods to the markets such as Amira, Luz Niki, horticulture and so on to deal with the seasonal products that had been sequestred. Some enterprises still retained the goods in the big market, because the volume of goods in winter was small, and the profits of the products were higher. Ya Po Road and border trade market were also affected by Russia's attack on gray customs clearance and other events, and sales decreased. According to incomplete statistics, 1 million 900 thousand kinds of leather garments exported to Russia account for 46.34% of the total, of which 1 million 500 thousand are in Moscow market.

　 2, Europe and the United States export smoothly, the total growth slightly.

More than 10 enterprises such as Dongming clothing, Chou Shijia, Asia Pacific, Paris, China and Western Asia have increased the development of the European and American markets such as Spain, Italy, Germany, France, the United States and Canada, as well as the East Asian markets such as Korea and Japan. The number of customers and orders has steadily increased, and export volume has gradually expanded. According to incomplete statistics, the market produces 300 thousand pieces, accounting for 7.32% of the total.

3, the advantage of OEM is outstanding, and the total volume continues to increase.

10 companies such as CHINT, Volkswagen, pallon, and ocean sail have a significant advantage in OEM, expanding their cooperation with famous brands such as Armani, Valentino, seven wolves, wedding birds, crocodiles, woodpeckers, and fir. CHINT group focuses on the high-end market, and has made professional OEM for famous brands at home and abroad. The order volume has increased from 120 thousand to 150 thousand, an increase of 30% over last year. According to incomplete statistics, 800 thousand pieces of OEM were processed throughout the year, accounting for 19.51% of the total.

4, domestic sales are gratifying, sales increased by three times.

Since 2009, enterprises have decorated the existing stores in Leather City, and have set up more than 200 kinds of chain stores and franchised stores in large and medium-sized cities such as North China, Northeast China and Northwest China. SimMan group and CHINT group have carried out hardcover and expanded business area for the exhibition hall, sales are gratifying, production and sales are flourishing. The SimMan group has launched the fashion fur, and only sold more than 10 thousand water mink coats in the Xinji exhibition hall. The famous flower company has carried out the brand management strategy, and the products of high quality, high price leather, fur and Nei overcome have been welcomed by the market. In 2009, there was an endless stream of merchants who came to Xinji to negotiate orders. Holidays and vehicles and shoppers increased significantly during the holidays, and the domestic market witnessed prosperity. However, because of the low price competition of enterprises relying on output, there appeared a phenomenon of "hot but no profit". According to incomplete statistics, 1 million 100 thousand domestic leather garments were produced, accounting for 26.83% of the total.

　　 Operation and characteristics of leather industry in Xinji in 2009

In 2009, Xinji leather industry made 39 million 300 thousand leather sheepskin (equivalent to sheepskin), which was unchanged from the same period last year. There are 27 million 480 thousand sheepskin garment upper leather, 3 million 750 thousand fur leather and 1 million 350 thousand leather. The characteristics of leather industry are as follows:

1, the development of sheepskin enterprises is not balanced.

First, the production situation is cold and hot. In the first half of the year, due to the impeded export of leather garments, the suspension of production and production of shoe enterprises, and the reduction of demand for traditional bulk products such as sheepskin leather, the sheepskin tanning enterprises were not fully started. In the second half of the year, the market demand increased, and the production of sheepskin garment leather and upper leather increased. Two, the sheep and leather enterprises are better than the Daxing enterprises. The main reasons are: the diversification of demand varieties and the small amount. Large enterprises are neither full nor easy to arrange production. And because of the need for confidentiality, customers underwrite small and medium-sized leather products. Three, the market demand for leather upholstery leather and leather upholstery leather is increasing. The new leather leather enterprise started smoothly and develops rapidly.

　 2, product innovation enterprise production is normal.

Dongming, Hong Sihai, Mei Hua, ocean, Huada, Jin Ming and other 15 enterprises have increased the development of new products, introduced ultra-thin series of garment leather such as ultra-thin, cloth and water washing, and launched vegetable tanned leather and leather bag leather. The product grades and added value have been continuously improved, and customer orders are increasing. Huada Company set up enterprise R & D center to develop new varieties of market demand.

3, professional oriented enterprise production stability

Hongye, Hongsen, Huiyang and other enterprises adhere to professional production, product differentiation, characteristics, quality, and actively avoid competition with large enterprises, to achieve product and market dislocation development. At the same time, they actively set up direct selling windows in Guangzhou, such as new world bank, Chengdu, Chongqing, Haining and so on.

　　 4, rapid growth of brand operated enterprises

Bao de fu shoes company, the production of products, leather and leather snow shoes complement the gap in the international market, the demand is increasing. In 2009, 3 million 800 thousand pairs of shoes were produced, and production and sales increased by 50% over the same period last year. At the same time, the company has independently developed high-grade sheepskin glossy upper leather and sheepskin glossy leather shoes, sheepskin glossy leather shoes have been registered in the United States, Canada, Australia and other countries, the growth potential is huge, it is expected that products will be put into the market in 2010.