Shoe Companies Respond To Fierce Competition In The Market With High Quality Products

With the globalization of the economy, trade between countries has become increasingly frequent. Under such close ties, competition among various industries has gradually escalated.

Following the EU's high tariffs on Chinese leather shoes, the Brazil Foreign Trade Commission announced recently that it has imposed anti-dumping duties of 13.85 dollars per pair on imports of footwear from China for 5 consecutive years. As a result, the cost of footwear exported to Brazil will increase by about 100 yuan per pair, and a substantial increase in price will make Chinese products greatly lose competitiveness in the Brazil market.

Today, it is the best time for Chinese shoe companies to seek expansion. All kinds of trade protectionism have become the biggest resistance to accelerate the development of Chinese shoe enterprises, and have created new challenges for export oriented footwear enterprises.

In the face of this unfavorable form, Chinese shoe enterprises should not only actively join together in responding to complaints, but more importantly, create strong independent brands and continuously improve their strength and competitiveness so that they can have a foothold in the market and develop steadily.

But in this process, Chinese shoe enterprises still need to solve many disadvantages of production and operation for a long time.

As a labor-intensive Chinese shoe enterprise, it usually obtains huge profits from low quality and cheap products, though it can bring huge benefits to enterprises in the short run, but it is not conducive to long-term sustainable development, but also harms consumers' safety, health and legitimate rights and interests.

At the same time, the high energy consumption and high pollution mode of operation has also destroyed the environment for the survival of the entire human society, making the corporate social responsibility and moral integrity face a severe test, and has become the best excuse for competitors to set up trade barriers.

It is understood that in January this year, EU Member States adopted the draft resolution to ensure that consumer products containing two methyl fumarate will not be put into the European market.

The draft clearly stipulates that as long as consumer products or their components contain two methyl fumarate, they will be prohibited from entering the EU market for circulation and sales.

Fumaric acid two methyl ester is usually used as an antiseptic and mildew proof product. It is commonly used in the production, storage and pportation of leather, footwear and other products.

However, due to the frequent occurrence of skin allergies, acute eczema and burns caused by consumers' exposure to shoes containing two methyl esters of fumarate and leather sofa, the EU concerned and finally issued the above draft and limited standards.

At present, the resolution is still in the European Parliament review stage, and is expected to come into effect before May 1st.

Before this, France, Belgium, Spain and other countries have also taken some measures for such products, and since the end of last year, many Chinese products have been withheld by many countries because of the two methyl fumarate content exceeding the standard.

Similar incidents that cause products to be unable to sell smoothly or even damage the reputation of enterprises often result in endangering the safety of consumers' lives. Therefore, Chinese footwear enterprises must attach importance to the importance of product safety, which is a prerequisite for becoming an excellent brand.

In fact, some visionary domestic shoe enterprises have long been making efforts in safety management system certification and occupational health. (China shoes net) hopes to provide strong and safe products to the market, so as to create strong brands, thereby strengthening corporate social responsibility, enhancing international competitiveness and getting rid of the obstacles of trade protectionism.

Product is the center of all activities of enterprises, and is also the key factor to promote brand growth strategy.

Therefore, it is very important for shoe manufacturers to become leaders in the industry and create quality products.

Under normal circumstances, quality is generally considered to be able to guarantee quality and quantity to complete the functions specified by the product, that is, high quality products.

It is easy for enterprises to ignore the related losses or unsafe factors contained in the products themselves.

For example, many domestic children's shoes enterprises only take into account the aspects of style design, material application and so on. They do not develop products according to the foot development of children, and there are certain health and safety risks.

Today, with the continuous improvement of living standards, people need not only cheap and good footwear products, but also products with relevant functions and functions to ensure the safety and health of feet.

It can be seen that safety and quality are not the same concept. The best quality products should be both, while shoe manufacturers should pay more attention to the safety of products.

In the production and production of products, shoe enterprises should make full use of the knowledge and skills of the talent team, design and develop products that can meet the individual needs of consumers according to the research and analysis of the target market, and use advanced material technology, scientific and technological means to increase the added value, and produce footwear products that can conform to walking habits, growth and development, and protect feet health, so that quality and safety coexist.

In order to gain market satisfaction and raise the profit level of shoe enterprises, it also fulfilled the social responsibility of shoe enterprises, further set up the good image and social reputation of enterprises, and promoted the broader market space for brand development.

Only by taking the safe and high-quality products as a weapon to fight the market, can shoe manufacturers forge influential brands, resist the vicious attacks of trade protectionism, and break new ground in the competitive footwear market.