The "May 1" Holiday Clothing Started The Season Promotion "War".

During the "May 1" small holiday this year, various business enterprises in Hangzhou have been grasping holiday business opportunities, stimulating residents' consumption enthusiasm, and effectively stimulating holiday economic growth.

From 1 to 3, 21 Trade and business enterprises, which were monitored by the Municipal Trade Bureau and the Municipal Bureau of statistics, achieved a total turnover of 25 million 140 thousand yuan, an increase of 11.70% over the same period last year.

Promotion articles do enough to be new.

In order to win the competitive advantage during the "May 1" holiday, businesses have done enough articles on promotional activities.

Sales promotions such as discounts, purchase, delivery, raffle and so on have become the "required action" for business holiday promotions, which can be seen in almost all large shopping malls.

As home electric city launched the "6.5 fold", International Trade Building or Cetra Building launched the "super low discount, full re sending, pumping awards", Yin Xin Department Store launched the "full 298 yuan to send 150 yuan" and so on.

At the same time, this year's "51" small holiday business promotion has shown a new feature, that is, combined with their respective market positioning and corporate culture, launched a series of thematic promotions.

Such as "five stars for you, enjoy the colorful 51", Guangyuan appliance high price banner, "noisy", "51" and other promotional activities belong to this category.

Moreover, many businesses have enlarged the holiday effect and extended the promotion period of three days of small holidays, such as the "51 week special week" campaign launched by Qian Wang supermarket, extending the promotional discount to May 7th. The promotional activities of "passion red May, joy and big shopping" launched by agriculture and Industry extended to the whole May.

Shopping malls are growing steadily.

Under the double preferential policies of home appliances to the countryside and sales promotion, the major household appliance stores in Hangzhou are quite popular during the long holiday period.

The small long holiday of four big appliances stores, such as Fang Yi electric appliance, Wujiao, Guangyuan household appliance and five star electric appliances, realized sales of 15 million 110 thousand yuan, up 18% over the same period.

By contrast, consumption in department stores is relatively "light".

Due to many residents' choice of traveling during the long holiday period and the closure of Lianhua shopping plaza and other reasons, International Trade Building or Cetra Building, silver Xin Department store, Jie Bai Qian Wang mall, Qian Wang supermarket, Lianhua shopping plaza, agricultural industry and commerce, Sanjiang shopping and other seven big shopping mall small holiday sales are now 6 million 827 thousand yuan, down 4 percentage points over the same period last year.

During the long holiday, the weather continued to be fine. The highest temperature reached 30 degrees. People could hardly buy the summer clothes before they could choose the spring clothes that were not listed before.

International Trade Building or Cetra Building, silver Xin Department store, Jie Bai Qian Wang mall and other shopping malls in the "May 1" holiday started the "promotion" of the season promotion, the lowest 2 fold of winter clothing and the lowest 4 fold promotion promotion of the spring clothes stimulated the consumption of small holiday clothing, and the sales turnover of the three major shopping malls accounted for 30% of the total turnover.