• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    New Sales Channels Of Clothing Store After Online Shopping

    2010/5/5 16:44:00 14

    Clothing Online Shopping

      樓中店會成為繼網絡購物后,改變傳統商場購物的又一個消費模式嗎?最近,寫字樓里開店,大有星火燎原之勢。


    According to an incomplete statistics, there are nearly 600 shops in Nanjing.

    In Hangzhou, the offices of Huanglong Ya Yuan, Guo Du business building, and Fung Kai business building are all in the middle of the shop. They range from clothing stores, optical shops, underwear shops, wedding shops, beauty salons, jewelry shops, etc.


    As a new way of sales, the shop has attracted some specific people with its own charm. These stores have quite distinct characteristics, ranging from tens of thousands to thousands of yuan, and both white-collar workers and students can accept it.

    It seems unreasonable to open a shop in an office building, but reverse thinking often results in new business models.

    The so-called existence is reasonable, and since these shops are appearing and operating in a continuous way, they will have a distinctive survival rule.


          網絡衍生物


    The mode of office opening was first appeared in Japan and Hongkong, but in recent years, the real climate has come into being.

    Tracing to the source, this phenomenon can not be achieved without the help of the Internet.


    Take Nanjing for example, fashion shops enter office buildings, which originate from the "MM concentration camp" of the West Temple community. It is a network layout with the main contents of young women group buying, pferring and purchasing.

    The netizens of "defeated version" often buy goods together with group members, distribute commodity information, and organize the users to call "heads". The online purchase requests them to be called "League members"; when new products are released, they are called "open groups"; and the commodities purchased by statistical groups are nearly called "cut-off groups".

    When I need to contact, I am not "calling me", but "fly me", set the quota to pick up the goods, and call it "spoils".

    There must be a specific location for "spoils".


    At first, netizens split the spoils in McDonald's, KFC and some shopping malls in Xinjiekou, but as time went by, more and more people "split the spoils" and disrupted the normal operation of the people.

    As a result, the "defeated version" rented a room in the Xinjiekou polybo business center, where it became the "stronghold" of the "defeated version".

    Several full-time leaders of the "defeated version" have rented rooms in the office and opened shops.

    Gradually, the popularity of this place is getting more and more prosperous. Some people who open shop online also come here.


    As a matter of fact, many shops in such buildings are shopkeepers who first opened a shop on the Internet such as Taobao. After hard work, business is getting better and better, and there is a certain fixed population. At this time, a physical store is needed, and at the same time, it is convenient for users to see goods.

    The cost of commercial opening is too high. In order to save costs, some people think of office buildings.

    Such shops are open to offices, exhibition halls, warehouses and storefronts.

    Most of the shops in the building are not only produced by the Internet, but also can not be separated from the Internet.

    The biggest difficulty in opening an office is the source of tourists, and many smart shopkeepers solve the problem with the Internet.


    The advantage of the Internet is that in addition to letting them send advertisements in an unlimited space, women also voluntarily act as communicators.

    Communities, forums, blogs, QQ groups are so developed, who discovers an interesting shop in some place, sends a message on the Internet, spreads all over the community immediately, and many communities are people with similar interests. How high the hitting rate of the target consumer is and how well the publicity effect is good is totally imaginable, which is difficult to achieve in the pre Internet age.


    Of course, apart from the development of online shops, it is not ruled out that a number of shop buildings are opened by wholesalers.

    They either supply goods to the sales counters, or have a berth in a market, so they open a shop in their own offices.


    Anyway, the office has already paid the rent, and then open a storefront, it will not increase the cost. Many female white-collar workers in the office are supported by the consumer group, and the goods are cheaper than the shopping malls.

    Such a shop, though not born by the Internet, is also inseparable from the promotion of the Internet.

    In short, without the Internet, the shop in the building is afraid of being a castle in the air.


    The way to survive under heavy pressure


    In today's society, with the soaring property prices, the rental of commercial property opens up.

    A few years ago, hundreds of thousands of monthly rents were now available. At present, tens of thousands or even one hundred thousand of them are often taken up.

    Rising costs are increasingly eating away the profits of store businesses, and downtown stores are increasingly becoming the "image of losing money making".


    At the same time, it is becoming increasingly difficult to enter stores in the department stores.

    On the one hand, because of the lack of bargaining chips, domestic brands are unable to get a good location, or are forced to accept high cost of rent or deduction, as well as various fees such as entry fees and publicity fees. On the other hand, due to the fact that the mall is unified for the collection of silver, the settlement cycle is long and some of them are still in arrears, resulting in low receivables turnover and increased cost.


    As a matter of fact, in addition to commodities, shop opening in the downtown area is as indispensable as gold, rents and labor. These factors often lead to high costs and make profits very low.

    The rent of shops is very high in the cost of merchants. Generally speaking, the cost of site will account for 1/4 to 1/3 or more of its total cost.

    On the contrary, the advantage of opening an office is low cost.

    In the same big area, the same area, the floor shop is at least 3/4 cheaper than the ordinary street store.

    A shop located in the downtown area, with an area of 100 square meters, has a monthly rent of tens of thousands of yuan or even more than ten million yuan. If it is in office buildings, the monthly rent of the same area may be as long as several thousand yuan.

    It has to be said that the opening of an office building is actually another kind of survival wisdom under the condition of increasing the cost of opening a shop in a busy market.


    The cost of the shop is down, of course, it can turn the cost advantage into price advantage, and adopt the strategy of high quality and low price to attract consumers to take the initiative to come.

    Giving profits to customers is definitely better than giving the landlords who want to raise their rent.

    In fashionable words, it is definitely a win-win situation.

    Hide into the small building to become unified, and manage it in winter, summer and spring and autumn.

    Another way to live is to win more.


    The earliest shops in the building were all engaged in clothing and costumes. It was not thought that the shops in the building were becoming more and more extensive.

    Shops in shops are becoming a new fashion.

    Just imagine that in the depths of high-rise buildings, the distance between the tall buildings and the prosperous and keeping away from the elevators, walking out of the escalator, a long narrow corridor, turning a bend, suddenly enlightened, is actually a brightly lit place, not many customers, quiet shops, there is no noise at all. Is this a mysterious and romantic shopping place?

    We have reason to believe that with the emergence of shops in the shops, it will become another new consumption mode after changing online shopping.


    • Related reading

    Sijiqing Clothing Website Operates This Month

    Market network
    |
    2010/5/5 14:47:00
    10

    上海世貿服裝“跨采”助訂單升級

    Market network
    |
    2010/5/5 10:22:00
    12

    Jimo Clothing Wholesale Market 5 Million Build E-Commerce Platform

    Market network
    |
    2010/5/4 11:04:00
    22

    International Brand Clothing Seize Electronic Commerce

    Market network
    |
    2010/4/30 11:17:00
    40

    E-Commerce Creates A New Pattern For Garment Industry

    Market network
    |
    2010/4/29 14:36:00
    25
    Read the next article

    China Will Take Four Measures To Develop Green Economy And Low Carbon Economy.

    The reporter learned from the thirteenth session of the eleven NPC Standing Committee, which has just concluded, that the Chinese authorities have proposed that four measures should be taken to develop green economy and low-carbon economy. On the issue of vigorously developing green economy and low carbon economy put forward by the Standing Committee members, the report of the development and Reform Commission indicated that the next step will focus on the following tasks: first, strengthen plan

    主站蜘蛛池模板: 精品一区二区三区四区在线| 免费足恋视频网站女王| 免费A级毛片在线播放不收费| 久草福利资源在线观看| nxgx.com| 用被子自w到高c方法| 天天影院成人免费观看| 国产精品第八页| 亚洲校园春色小说| 一区二区在线观看视频| 精品国产自在现线看| 少妇一晚三次一区二区三区| 国产午夜精品一区二区| 亚洲图片欧美另类| caoporn地址| 波多野结衣在线观看一区 | xxxx日本性| 极品一线天馒头lj| 国产美女高清**毛片| 伊人久久精品午夜| 97精品国产91久久久久久久| 精品国产呦系列在线看| 女人是男人未来1分50秒| 另类视频第一页| 久久久久久久蜜桃| 国产视频福利在线| 欧美中文在线视频| 国产在线观看免费不卡| 亚洲人成色777777在线观看| 97久久精品无码一区二区| 狠狠色婷婷丁香六月| 富二代琪琪在线观看| 午夜高清在线观看| 中文字幕在线观看免费| 精品久久久久久中文字幕人妻最新 | 强行扒开双腿猛烈进入| 亚洲黄色激情视频| chinese18国产高清| 欧美寡妇XXXX黑人猛交| 国产精品福利一区二区| 亚洲成a人片在线观看久|