A "Big Gamble" Of The "World Cup" Brand

　　南非世界杯就要來了，從奧運會之后一直萎靡不振的運動品牌們終于等來了好時光。淡了整整一年的訂貨量在本月猛增，把店鋪裝修成足球的模樣，各種球隊球服、南非世界杯比賽用球，以及球迷比賽活動開始層出不窮，阿迪足球店的工作人員說，最近一段時間明顯感覺世界杯氛圍漸漸濃了起來，前兩天還有客人一口氣買了13件球衣。

For Adidas, Nike, Puma, UMBRO and other sports brands, this is a "big gamble". We all sponsor their respective teams to see who has the most insight and win the final championship, and all products can take the opportunity to consume a "World Cup".

If it is not for the fans in the fanatical competition for the market, Nike will not UMBRO revenue, gambling is the fans' eyeballs.

    　　淡了一年的訂貨量本月猛增

"After the Olympics, the decline in sales of sports brands is an open secret."

A shopping mall official said.

The performance of the major brands has been bad, almost no brand can be independent, resulting in a large number of goods shelved. In 2009, many brands spent all the time in the difficult situation of assembling prices and selling storehouses. Eventually, all the agents of the sports brands were looking down on the market, so the order quantity of the year was always insufficient, and the supply of goods was intermittent.

However, since the two quarter of this year, the order volume of almost all brands has increased by more than 10%, and the order plan shows that the growth will reach 30% by the end of this month. There are few more sufficient reasons to support such a bold order except the world cup.

"From June 11th to July 11th will be the most boiling time for fans. Sales of sports goods will be blowout this month."

A sports brand leader said.

    　　阿根廷隊服最好賣10號梅西最受追捧

Because Adidas is the exclusive sponsor of the world cup, its football shop in Yintai Wulin store is quite popular. The 9 teams' uniforms are on sale at the counter. It is said that a visitor came to the store to buy 16 things, 13 of them were national team uniforms, and an order reached 8000 yuan.

Although there are not many guests in all uniform, most fans will pick up a few favorite teams and collect their uniforms.

The staff of ADI football club said that the best seller was Argentina uniforms. It was said that 50% of the guests who came to buy ball clothing would first choose Argentina uniforms. It seems that Hangzhou people have a special liking for Argentina team.

And so many players' uniform, the legendary No. 10 ball clothing is the most popular. "Messi's ball suit No. 10 is ready-made, a piece of 698 yuan, when guests buy it is not ambiguous."

The salesperson said that because of the world cup, the sales of football clothes were 8 times that of normal times.

In addition to Adidas, Nike, Puma and UMBRO also sponsor their respective teams, such as Nike sponsoring Brazil, Holland, Portugal, Korea, Croatia, Serbia, Australia, etc. Puma always supports Italy, while UMBRO is the sponsor of England. If the sponsorship team goes further, it means that the brand can laugh longer. If early elimination is eliminated, the attractiveness of a series of items such as ball clothing can be greatly reduced.

   　　 買“普天同慶”足球、印球服號要趁早

Although there is still more than a month to start from the world cup, it is very unlikely that if the fans start early, they will not be able to get what they want.

According to ADI football club, the game price of 1080 yuan a game has been sold, and more than 50 have been sold. The football in the counter is running out. If you want to collect the guests, you must hurry up. It is hard to say whether the company can make up the goods again.

In addition to the brand printed ball clothing, if you want to print the name of the ball number and the name of the football star, you'd better go to the counter early. "After a while, many group guests will come here to print the ball clothes. At that time, the printing machine may not be busy, so the fans have better prepare for it."

The head of the ADI football shop of Yintai Wulin store said that the time of printing a ball suit is about 15 minutes, and the maximum number is 50 balls per day.