Open Home Fruit And Vegetable Beauty Bar &Nbsp; Gently Pine Year Earn 500 Thousand

Cosmetics bring beauty to people while it is difficult to avoid the side effects.

Therefore, the beauty of natural fruits and vegetables, which can achieve beauty effect and is safe and healthy, is increasingly favored by people.

Wen / Wang Xin, reporter of "getting rich in urban and rural areas"

Since the 1 issue of the password for fruit and vegetable cosmetics opened in 2010, many readers have called to consult. Apart from expressing concern about this project, we hope to further understand the industry of fruit and vegetable beauty.

After discussing the editorial department of the urban and rural rich, it was decided that after the fruit and vegetable cosmetics shop, we will take the European and American elegant fruit and vegetable beauty bar as an example.

First, the market prospect.

In today's society, whether fashionable white collar women or busy men, the pursuit of beauty and nature has become a trend. People are enjoying the pure natural green beauty once a day or once a week after working hard, which has become a fashionable consumption.

Two. The feature of the project

1. pure natural green fruit and vegetable mask

According to the different skin attributes of customers, the customers use fresh fruits, vegetables and European and American patent technology products to prepare suitable nursing mask, without any chemical composition and other additives, green, healthy and natural.

At present, there are nearly 100 kinds of fruit and vegetable mask formulations in Europe and America.

2. nutrition and healthy fruit and vegetable drinks

The elegant fruit and vegetable beauty bar in Europe and America not only provides natural fruits, vegetables, facial mask, beauty and body care services to the customers who love beauty, but also provides customers with a special natural fruit and vegetable drink for eating to achieve the functions of nutrition, beauty and weight reduction, and to achieve the beauty of both inside and outside.

3. rich product categories

Europe and America have more than 20 series and nearly three hundred products (courtyard products and customer clothes products). The products are made from fresh plant and fruit and vegetable essence and added with plant active ingredients, and have good quality.

The product positioning is moderate, which can meet consumer demand of different levels of customers.

4. complete nursing program

In addition to its unique fruit and vegetable mask care, European and American Jie Jie has developed a unique beauty and body care project in Europe and America with the untiring efforts of the researchers.

(hand, eye, neck care, lymphatic detoxification, ovarian maintenance, aromatic SPA, green healthy weight loss, detoxification scraping, chest charming care, hip shaping nursing, spinal cord activating physical therapy, yoga, aromatherapy umbilical therapy, nail art, color dressing, fruit and vegetable nutrition conditioning, etc.)

5. unique nursing philosophy

This new concept of green fruit and vegetable bar breaks the traditional beauty salon management mode. It is the most safe and healthy fruit and vegetable for skin care, beauty and conditioning. It is the combination of internal and external beauty, and is the embodiment of vitality, flavor and nature.

6. specialized nursing equipment

In addition to the European and American elegant fruit and vegetable mask and some formula of fruit juice, according to the different level of customer joining, the company will allocate specialized nursing equipment to the franchisees and provide effective body care for the guests with professional equipment, and integrate the internal conditioning, mask care and body care.

Three. Requirements for investors

1. have brand management concept and management ability;

2. agree with European and American business philosophy, have strong dedication, sense of responsibility and initiative.

3. being entrepreneurial and innovative, honest and diligent.

4. obey the management of the headquarters of European and American clean chain companies, cooperate with the advanced and effective operation mode and management mode of the company.

5. regard the success of franchised stores as their success and have the awareness and ability to lead the franchisees to grow.

6., it has certain business premises and business atmosphere.

7. to be able to fulfill the contract period for more than one year.

Four, economic benefit analysis: (taking a city with moderate consumption level as an example)

Class a benefit analysis (franchise fee 28 thousand and 800 yuan) to invest in a 80 square meters of fruit and vegetable beauty bar as the standard.

1. according to the average daily income of 15 people into the beauty bar business income consumption calculation, an average of 80 yuan per person consumption.

(including drinks, product sales, facial, neck, hand, eye and body care items).

Daily operating income: 80 yuan * 15 person =1200 total revenue: 1200 yuan 350 days =420000 yuan.

2. operating expenses:

Personnel wages: 4 yuan per person per month 1200 yuan to calculate 1200 yuan 4 4 yuan in December =57600 yuan

Rent cost: the rent is calculated at 4000 yuan / month, 4000 yuan, December =48000 yuan.

Cost of service: 80 yuan, 20% x 15, 350 days =84000 yuan, according to 80 yuan per person.

Other expenses: utilities and taxes, etc., which is calculated at 800 yuan per month for 800 yuan and 12 yuan =9600 yuan per month.

Total expenditure: 57600 yuan + $40, 000 + $8, 000 yuan + $9, 500 yuan, =199200 yuan.

3. profit for the year

4 200 - 200 200 = $2, 20, 80 yuan.

Class B benefit analysis (franchise fee of 48 thousand and 800 yuan) to invest in a 120 square meter fruit and vegetable Beauty Health Museum as the standard.

1. according to the average daily income of 20 people entering the health hall, the average consumption per person is 100 yuan.

(including drinks, products sales, facial, neck, hand, eye and body care, fitness and other items).

Daily operating income: 100 yuan * 20 person =2000 total revenue: 2000 yuan 350 days =700000 yuan.

2. operating expenses:

Personnel wages: 8 yuan per person per month 1500 yuan to calculate 1500 yuan 8 8 yuan in December =144000 yuan

Rent cost: the rent is calculated at 6000 yuan / month, 6000 yuan, December =72000 yuan.

Cost of service: according to 100 yuan per person, the cost of products per person is not more than 20%.

100 yuan, 20% x 20 people, 350 days =140000 yuan.

Other expenses: utilities and taxes, etc., which is calculated at 1000 yuan per month for 1000 yuan and 12 yuan =12000 yuan per month.

Total expenditure: 144000 yuan + $7, 2000 + 14 000 yuan plus 1, 2000 yuan =368000 yuan.

3. profit for the year

7 000 000 - 6, 8 000 000 = 3, 2000 yuan.

Five. Successful case

Zhang Yan in Hefei did a lot of publicity work after he opened the fruit and vegetable beauty bar.

But good products do not have permanent consumer groups and continue to consume, and business will not last long.

Therefore, how to serve well and retain the existing customers has become an important task for Zhang Yan.

When Zhang Yan first joined, the headquarters told her that the location of fruit and vegetable beauty shop should be a platform for professional women to relax, beautifying and communicating.

At first, she never understood how to do leisure and communication.

In order to accurately grasp this position, Zhang Yan usually recorded the specific conditions of customers in detail.

She found that most of the customers were women aged 25~40.

Zhang Yan said, "through ordinary chat, I find that many of them have children.

I think they should pay more attention to their children's education.

So, I set up a bookcase specially, which contains some relatively new family education books and periodicals.

It covers preschool, childhood and adolescence education for customers to read independently.

Later, this bookcase became a link between our customers and us.

Many customers often take their children to sit here. Some people will buy some beauty products when they leave.

Don't belittle this bookcase. After statistics, the number of customers who read the book is increased by two or three times a month.

Later, Zhang Yan arranged for beauticians who did not serve customers to take care of their children, bought lots of toys and played games with them.

"Mothers, especially young mothers, worry about the beauty of their children when they come to see beauty, so I offer this service voluntarily.

The child's heart is closed, and parents do not come.

Zhang Yan said with pride.

The effectiveness of this strategy has opened Zhang Yan's ideas on leisure and communication.

Since then, she has set up a free customer service area surrounded by green plants in the store.

Here, customers can try their own tea skills, mix fruit and vegetable juice, make their own hands and feet wax therapy, etc.

The setting of this area not only beautifies the environment, but also serves customers well.

Free signs have always been an important way to attract customers, but the premise of free is that they can earn more money.

Zhang Yan set free service items very low cost, the monthly expenditure budget will not exceed 1000 yuan.

In actual operation, the actual expenditure is only 600 yuan, but it makes 15 or so customers spend more than 200 yuan per month per month.

What surprises her more is that these old customers who have tried free services often bring some friends here to relax, and bring new customers.

Overall, this free service has brought her over $10000 a month.

In order to further narrow the distance from the old customers, Zhang Yan will give them a little gift every time their customers birthday, and call them to bless.

And with more and more customers, she regularly organizes some salon activities to exchange topics on clothing, health, beauty and other sexy topics of women, providing customers with a room for decompression.

Customers are most concerned about the effect of beauty, so the first step for Zhang Yan to develop new customers is to experience.

In order to let the free experience reach the practical effect of attracting new customers, Zhang Yan came up with a clever idea.

The experience is free, but only the beautician at the store tries to try out the fruit and vegetable beauty products for the customers, not giving away the products, and the trial products are only partially tested on any hand or foot.

In this way, the useless consumption of the trial product is reduced, and the difference between the users and the local customers is obviously perceived.

In addition to free experience activities, Zhang Yan and two underwear supermarket cooperation, Zhang Yan shop members to the underwear supermarket consumption can enjoy preferential treatment, underwear supermarket members to Zhang Yan's fruit and vegetable beauty shop also enjoy preferential treatment.

In addition to the above methods, Zhang Yan further expanded the number of customers through cooperation with TV stations, wedding photography shops and women's federations.

Now she can easily earn 40 thousand yuan a month.