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Nanhai Buli Promotes The Footwear Industry To Take The Road Of Environmental Protection

2010/5/7 17:32:00 88

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Nowadays, with the improvement of the quality of social life and the increasingly stringent environmental protection legislation in China, the environmental protection problem of China's footwear industry has attracted more and more attention.

As is known to all, China's footwear industry has been actively exploring ways to be more environmentally friendly.

At present, the traditional oil-based glue commonly used by shoe manufacturers in China contains 80% or more organic solvents. The emission of organic solvents will cause waste of resources, serious environmental pollution and direct contact with health hazards.

To this end, many shoe manufacturers are also trying to find a more environmentally friendly adhesive. Among them, Foshan Nanhai Buli chemical products Co., Ltd. (referred to as tyrant company) is committed to the development and production of environmentally friendly products.

On the spot of the nineteenth Guangzhou international footwear, leather and industrial equipment exhibition, aiming at a series of problems in the environmental protection shoes, the reporter of Huicong shoe net interviewed Mr. Roach, director of marketing department of the company, and Mr. Lin Huayu, the technical director.

Mr. Roach, Minister of marketing of bully company.

　霸力站在鞋用膠前沿

The company is a leading manufacturer of shoe adhesives in China.

Mr. Lin Huayu, technical director of bully company, introduced the product development of bully company in detail.

He said: "bully company has its own special research unit: Buli Chemical Research Institute.

There are over 20 senior research experts here.

We have a good understanding of product development trends and markets. "

In addition, the company develops research and technology cooperation with some famous universities in China, such as Zhongshan University, South China University of Technology and Chinese Academy of Sciences.

In the division of R & D, the Research Institute of Bali chemical industry has mainly applied R & D of new products, and some basic research has been completed by research units outside the enterprise.

In this way, we can make full use of the strong R & D teachers and research equipment, such as the University and the Chinese Academy of Sciences, not only save the development time of the company, but also reduce the pressure of R & D.

Research and development of environmentally friendly footwear

The company is committed to the R & D and production of environmental friendly products.

Roach, Minister of marketing, explained the latest development of research and development. "The research and development of environmentally friendly footwear water-borne adhesives is a provincial project. The Guangdong economic and Trade Commission has made financial support, and the company has attached great importance to it, with a total investment of more than 10 million.

In 2009, the R & D of the project has come to an end, and will enter the acceptance stage in recent months.

The company will become the first domestic water-based adhesive manufacturer with independent intellectual property rights.

Mr. Lin Huayu, technical director of bully company

At the exhibition, bully company vigorously publicized the new product.

Next, there are still a lot of work to do about water-based adhesive products.

The company will continue to step up publicity efforts and use the environmentally friendly footwear as a key product of the company this year. It will be vigorously promoted in the shoemaking industry, so that workers on the shoemaking front line can use glue that really does not harm the body.

About the advantages of this product, Mr. Lin Huayu, the technical director, elaborated in detail.

First of all, environmental protection has become the trend of the world. The glue for environmental protection shoes is bound to be welcomed by the market. Secondly, the glue for environmental protection shoes is water-based. Without chemical solvents, the body of shoemaking workers is totally harmless. Third, the traditional solvent for shoes glue is not recycled in the air. It is a waste. However, the environmental glue has overcome this shortcoming. Finally, the traditional shoe adhesive has the flammable and explosive shortcomings, and the environmental protection shoes water-borne glue is based on water as the dispersing medium, and there is no danger of combustion and explosion.

The company is also committed to environmental protection in the footwear industry.

Bali has developed an environmentally friendly surface treatment technology for shoe materials, which helps to achieve environmental protection in the footwear industry.

Resolutely maintain bully brand

In March this year, Guangdong police seized a batch of counterfeit bully brand shoes for shoes.

In response to this case, Mr. Roach answered.

As early as the end of 2007, some dealers discovered that fake counterfeit power glue was found in the market. However, the power of the brand was sold nationwide. At that time, it was impossible to confirm where the counterfeit product came from.

In 2008, the market for counterfeit power shoe adhesive was becoming more and more rampant, and the company was jointly attacked by industry and commerce, quality inspection and public security departments.

The company has invested a lot of money and manpower in investigating and collecting evidence.

Finally, in March 2009, the case was successfully cracked.

4 principal persons were arrested, and a group of counterfeit shoe adhesives counterfeit Guangdong Foshan Nanhai Bali chemical products Co., Ltd. were seized.

Before the fake incident, it was reported by NetEase, Huicong shoe net, China quality supervision network, Fujian daily and Wenling daily.

Fake and shoddy shoes are usually inferior products with poor quality. The use of these shoes will seriously damage the interests of shoes factories, shoe factories, employees and consumers.

A bucket of shoe glue can produce five hundred or six hundred pairs of shoes. If the inferior glue is chosen, the quality of the shoes can not be guaranteed. The finished products are easy to appear in the wearing process.

Consumers buy such shoes, their interests are impaired.

The use of a bucket of inferior glue means that five hundred or six hundred consumers' interests may be harmed.

Conversely, if consumers complain about shoes factories, the reputation of shoe factories will also be greatly damaged, or even go bankrupt.

In addition, some chemical components of fake and shoddy shoes are usually beyond the standard. If the shoe factory employees use this glue for a long time, they will cause great harm to their health.

In some shoemaking bases in China, incidents of poisoning or even death have been caused by shoe glue.

Pu Li shoes glue is a leading brand in the shoe making industry. The product has won many honorary titles such as "famous brand products of Guangdong province" and "famous brand of Guangdong".

Bully company has been paying attention to brand protection.

Counterfeiting is a long-term and systematic work. It needs investment from capital, manpower and material resources, and also with the strength of government departments of justice, such as industry and commerce, quality inspection and public security.

In order to protect its brand and to eliminate the fake and shoddy products on the market and protect the interests of the shoe factories and consumers, the company will surely fight the hard way to the end.

"We should do this, first of all, to maintain our brand; the two is to maintain a good market order for shoes and adhesives, and also to safeguard the interests of shoe factories and consumers."

Mr. Roach said.

The shoe adhesive of bully company has made some improvements in product packaging and trademark logo to improve the anti-counterfeiting function.

At the same time, increased product education for distributors.

Third, the company has set up special reporting telephone, mailbox, and someone specially responsible for counterfeiting.

In addition, we also hope to raise the awareness of self-protection of the shoe factories through the propaganda and appeal of the media, and choose the right brand glue for shoes.

　鞋業回暖或在第四季度

Mr. Roach looked forward to the development trend of shoemaking industry in 2009.

He said: "in April 2009, the footwear industry showed an obvious upward trend.

But after mid May, there was a significant underground slide.

It is estimated that this downward trend may continue until around July.

Some customers of bully predict that the shoe industry may show some obvious signs of recovery in the fourth quarter. "

The key to the resurgence of the shoe industry is to see the ability of footwear traders to receive orders.

At present, the shoemaking industry in China has not yet got rid of the situation of relying on export to win the market. Therefore, it is very important for the footwear industry to take up the large single capacity to play a key role in the recovery of the domestic footwear industry.

Objectively speaking, the recovery of the international footwear market plays a decisive role in the development of China's footwear industry. We hope that the vast number of shoe industry colleagues will work together to get out of the cold winter.