Red Beans Released Many New Down Coats.
日前,2010年度紅豆羽絨服新品發(fā)布會(huì)在紅豆新會(huì)議中心隆重舉行,中國(guó)服裝協(xié)會(huì)常務(wù)副會(huì)長(zhǎng)蔣衡杰、紅豆集團(tuán)常務(wù)副總裁周鳴江、遠(yuǎn)東公司總經(jīng)理孫國(guó)祥等領(lǐng)導(dǎo)及來(lái)自全國(guó)各地的300多位經(jīng)銷(xiāo)商均參加了此次發(fā)布會(huì)。
At the beginning of the conference, Ma Jianjun, the manager of the Far East Company marketing department, which is the main responsible for the down service of the red bean group, announced the company's commendation list for the outstanding sales dealers of the year 09, and rewarded the 100 thousand, 50 thousand and 20 thousand bonuses of the top three dealers in the annual sales of 09, and provided the Japanese and Korean tour for the dealers who completed the annual sales quota.
He also promised to increase the incentive in 2010, award 150 thousand, 60 thousand and 30 thousand cash for the top three dealers, and provide us luxury tours to 10 dealers before sales.
Then, in the cheerful music, 28 commendation dealers wore red flowers in the chest, boarded the rostrum, took the big check card, and burst into a burst of applause on the face.
Wang Yaocheng, an agent in Wuhan, Hubei, was unable to conceal the excitement after receiving the award. He said happily: "last year, I shipped a total of 62000 pieces, with a sales rate of 80% and a return of 7 million 500 thousand.
Insisting on the red bean brand as the leading factor and doing the best in the down garment market has always been the direction of my business.
The red bean down garment is one of the core products of the red bean group. It adopts the national standard superior quality index, and continuously introduces the domestic advanced technology to improve the product quality level, and expands the market with the patent new product. Up to now, the red bean down jacket has applied for nearly 100 patents to the state, including 30 invention and practical patents.
For many years, the red bean down jacket has won many honors. In 2005, it won the gold medal of "China's feather clothing Cup" in 2004-2005. In 2006-2007, the "best sales" award and the "best sales" award were awarded at the down garment Expo in 2009, and was awarded the "best seller brand" award of the 2008-2009 down jacket Expo in 2009.
Over the past 09 years, sales of red bean down coats exceeded 3 million, and over 4 million sales targets have been set up this year.
Red bean down clothes made such a good performance, the director of the director of the speech unsolved the doubt, he said: "it is because of the red bean down clothing has the brand, product, price, quality, market network development, advertising, service and incentive policy, the average production and marketing rate of products reached 70% - 80%, and the production and marketing rate of individual best-selling products has exceeded 90%!"
In 2010, Far East Company launched a total of 500 new products for men's and women's down garments, and selected more than 200 products in the new products for the press conference.
Men's down clothing is divided into four major categories: business casual, casual bread, sports fashion and parenthood. It has a total of 100 new products, and the style of dress changes from the Korean version to the European version.
In this new product for men's down garments, the Far East Company has launched several new type of "disposable disposable down garments". Compared with the hard and rough hand feel of the disposable disposable down garments, the new "disposable disposable down garment" introduced this season adopts a new technology to handle the leather with delicate handle and gloss.
At the same time, on the basis of the successful launch of carbon fiber far-infrared healthy thermal clothing last year, it has made persistent efforts this year, and its derivatives have successively been developed. Several products including carbon fiber far-infrared thermal power trousers and thermal waistband will be unveiled at the new conference this season.
The carbon fiber healthy thermal clothing is made of sophisticated heating materials, carbon fiber and 100% cotton fiber, and is laminated with heat resistant insulating materials. It integrates high technology far-infrared nano technology and ergonomics technology, and is in line with international industry standards. It is environmentally friendly, non-toxic, healthy and energy-saving.
Clothing is equipped with a less than two or two smart batteries, just like a mobile phone placed in the inner pocket of a cotton suit. The wearer can adjust the temperature according to his needs in high school and low temperature, so that people can keep warm and comfortable in the cold winter, especially for outdoor and chilling people.
At the same time, the carbon fiber healthy thermal clothing can not only bring the warm feeling of the "air conditioner" to the wearer, but also has very good health care function.
After the clothing is energized, the two molecules of carbon fiber and cotton fiber are combined to form a far-infrared radiation with a wavelength of 5-20 microns and a radiation rate of more than 90%, which is beneficial to human health.
Using the far-infrared radiation principle of carbon fiber and producing micron infrared rays during operation, it can effectively relieve the discomfort caused by cold in the back, waist and abdomen, promote blood circulation, achieve the effect of keeping warm and healthy, and create a comfortable, breathable and breathable space for human body.
The heating body regulates the channels and collaterals in the body through the far-infrared rays at the body's acupuncture points, and promotes blood circulation to Dissipate Stasis. It has the function of health care and rehabilitation for the vertebral vertebral nerve and the shoulder nerve of the human body, and it also has a good auxiliary therapeutic effect on rheumatism, stomach cold, lumbar muscle strain and backache.
According to medical clinical trials, carbon fiber healthy thermal clothing has significant effects on cardiovascular disease, lumbago and leg pain, arthritis, periarthritis of shoulder, cervical spondylosis, gastrointestinal diseases and gynecopathy.
Far East Company technology center is relying on this carbon fiber thermal clothing technology, 09 years has been awarded the "Wuxi engineering technology research center", "Jiangsu functional cold resistant clothing and materials engineering technology research center"!
Unlike men's "big thermal clothing" brand, this new dress product pays more attention to the innovation of fabric and color.
Women's down jacket has launched five series of fashion, occupation, leisure, old age and lovers, with a total of 100 products.
The famous fabric developers in the United States have developed several lightweight, thin, soft textured fabrics and a variety of fashionable pattern fabrics. This year, the new products of women's clothing have made great use of these fabrics.
At the same time, in the selection of colors, women's clothes have abandoned the traditional "old" colors such as Tibetan blue and scarlet, and boldly adopt a series of fashionable and gorgeous colors such as violets, malachite green, pink orchid, Begonia red, jewel blue and so on.
In addition, the design of changeable collar, green collar, fluffy plucking and other fashion collar styles also make this season's women's clothing more close to the trend.
In addition, there is another bright spot in this new product, which is the introduction of a series of children's clothing.
At the end of the conference, Zhou Mingjiang, executive vice president of the red bean group, pointed out that the red bean brand has many advantages, and I hope that more dealers can cooperate with us. At the same time, we hope that the dealers here will try to change their management concepts and go out to serve the customers.
After listening to your speech, Jiang Hengjie, executive vice president of the China clothing association, delivered an important speech at the end. He pointed out that "with the emergence of new consumption concepts and values, enterprises should pay more attention to refining the market, setting up their own brands and establishing harmonious relations with distributors."
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